Google AdWords Research Articles

Exploring the Thoughts, Needs and Fears of Chemotherapy Patients-An Analysis Based on Google Search Behavior.

Chemotherapy poses both physical and psychological challenges for patients, prompting many to seek answers independently through online resources. This study investigates German Google search behavior regarding chemotherapy-related terms using Google AdWords data from September 2018 to September 2022 to gain insights into patient concerns and needs. A total of 1461 search terms associated with "chemotherapy" were identified, representing 1,749,312 to 28,958,400 search queries. These terms were categorized into four groups based on frequency and analyzed. Queries related to "adjuvant" and "neoadjuvant" chemotherapy, as well as "immunotherapy", suggest potential confusion among patients. Breast cancer emerged as the most searched tumor type, with hair loss, its management, and dermatological issues being the most searched side effects. These findings underscore the role of search engines such as Google in facilitating access to healthcare information and provide valuable insights into patient thoughts and needs. Healthcare providers can leverage this information to deliver patient-centric care and optimize treatment outcomes.

Past Imperfect or Present Perfect? How Dynamic Ranks Influence Consumer Perceptions

While ranked lists are ubiquitous, research on how consumers interpret changes in the rank of an entity is limited. Across seven studies (including a study with web data and a Google AdWords field experiment), this investigation shows that consumers reward a rise in rank and penalize a decline in rank, and that psychological momentum associated with the rank change information underlies these effects. Further, rewarding a rise and penalizing a fall are moderated by consumers’ perception of the reason for the rank change, the nature of the entity, and the nature of the ranked list. The impact of changing rank is attenuated when the rank change is attributed to other entities on the list, when entities are considered nonmalleable, or when the list is updated more frequently. The investigation also identifies a specific case in which consumers do not extrapolate the direction of a change in rank into the future. In addition to contributing to theory, this research provides actionable insights and demonstrates practical ways in which managers can communicate dynamic ranks to enhance the benefit of an improvement in rank or attenuate the penalty from a decline.

Evaluating preferences for medication formulation and treatment model among people who use opioids non-medically: A web-based cross-sectional study

IntroductionOver the past decade, treatment for opioid use disorder has expanded to include long-acting injectable and implantable formulations of medication for opioid use disorder (MOUD), and integrated treatment models systematically addressing both behavioral and physical health. Patient preference for these treatment options has been underexplored. Gathering data on OUD treatment preferences is critical to guide the development of patient-centered treatment for OUD. This cross-sectional study assessed preferences for long-acting MOUD and integrated treatment using an online survey. MethodsAn online Qualtrics survey assessed preferences for MOUD formulation and integrated treatment models. The study recruited participants (n = 851) in October and November 2019 through advertisements or posts on Facebook, Google AdWords, Reddit, and Amazon Mechanical Turk (mTurk). Eligible participants scored a two or higher on the opioid pain reliever or heroin scales of the Tobacco, Alcohol Prescription Medication and other Substance Use (TAPS) Tool. Structured survey items obtained patient preference for MOUD formulation and treatment model. Using stated preference methods, the study assessed preference via comparison of preferred options for MOUD and treatment model. ResultsIn the past year, 824 (96.8 %) participants reported non-prescribed use of opioid pain relievers (mean TAPS score = 2.72, SD = 0.46) and 552 (64.9 %) reported heroin or fentanyl use (mean TAPS score = 2.73, SD = 0.51). Seventy-four percent of participants (n = 631) reported currently or previously receiving OUD treatment, with 407 (48.4 %) receiving MOUD. When asked about preferences for type of MOUD formulation, 452 (53.1 %) preferred a daily oral formulation, 115 (13.5 %) preferred an implant, 114 (13.4 %) preferred a monthly injection and 95 (11.2 %) preferred a weekly injection. Approximately 8.8 % (n = 75) would not consider MOUD regardless of formulation. The majority of participants (65.2 %, n = 555) preferred receiving treatment in a specialized substance use treatment program distinct from their medical care, compared with receiving care in an integrated model (n = 296, 34.8 %). ConclusionsThough most participants expressed willingness to try long-acting MOUD formulations, the majority preferred short-acting formulations. Likewise, the majority preferred non-integrated treatment in specialty substance use settings. Reasons for these preferences provide insight on developing effective educational tools for patients and suggesting targets for intervention to develop a more acceptable treatment system.

Impact of Digital Marketing Post Covid-19

Digital marketing has grown rapidly since the 1990s. First it was the basic website and email. In the late 2000s, social media platforms emerged that allowed brands to communicate directly with their target audience. The advent of Google AdWords enabled targeted ads based on user searches. In the 2010s, smartphones created pockets of mobile marketing. Content marketing, which focuses on important information to attract customers, has grown in popularity. The video market has grown with platforms like YouTube. The market of influencers emerged, increasing the popularity of individuals. In mid-2010, he saw the power of advertising in social networks, which uses user data for the right purpose. Automation and AI have become essential for personalized experiences. Chatbots have revolutionized customer interactions. Native ads are well integrated with content. Regulations like GDPR have become stricter due to privacy concerns. The 2020s saw the introduction of immersive technologies such as AR and VR for a better customer experience. Refine campaigns with data analytics and AI insights. Today, digital marketing spans a variety of channels, from social media and content to SEO, email, and more. It is a dynamic environment created by changes in technology, consumer behavior and legislation, which will continue to provide important opportunities to connect businesses with their audiences.

Google Adwords- Fundamentals & Importance

Digital Marketing is winning the hearts of both businesses and customers in India. A business uses Digital Marketing for competitive advantage and customers prefer the same because it is handy. There are several companies in India that are successfully running Digital advertising campaigns as their marketing strategy. When we speak of Digital advertising, Google AdWords takes the first line. Google AdWords is an advertising service provided by Google for a business that wants to display ads on Google and its advertising network. The AdWord programs run with budget and keywords. This study shows the detailed know-how of Google Adwords& and Keywords. It also explains how Google AdWords can be used to improve the brand image of any company. Keywords: Digital Marketing, Google AdWords and Keywords

ANALYSIS OF DIGITAL MARKETING STRATEGIES ON INTEREST AND ENROLLMENT DECISIONS OF PROSPECTIVE NEW STUDENTS IN PRIVATE HIGHER EDUCATION INSTITUTIONS IN INDONESIA (A CASE STUDY OF JAKARTA GLOBAL UNIVERSITY)

The research investigates the impact of Google Adwords Advertising and Social Media Marketing on the interest to register (enrollment) and enrollment decisions of potential new students at Global University Jakarta (JGU). In Indonesia, Private Higher Education Institutions (PTS) make up 66.27% of the total higher education institutions, facing intense competition for prospective students, particularly from Generation Z. The COVID-19 pandemic has expedited the transition to digital activities, necessitating continuous adaptation by universities. Generation Z, characterized by 100% internet usage and high smartphone ownership, demands innovative digital marketing strategies. The study employs a quantitative approach, collecting data through questionnaires from 172 first- and second-semester students at JGU. Path analysis is utilized to examine the relationships between Google Adwords Advertising, Social Media Marketing, interest to register, and enrollment decisions. The results indicate that both Google Adwords Advertising and Social Media Marketing significantly and positively influence the interest to register. Furthermore, interest to register significantly affects enrollment decisions. These findings emphasize the significance of effective digital marketing strategies in influencing prospective students' interest and enrollment decisions. Given that digital marketing dynamics evolve alongside changing technologies and platform algorithms, regular analysis and adaptation are recommended. This study aim to provide valuable insights for educational institutions, encouraging the utilization of Google Adwords Advertising and Social Media Marketing to enhance enrollment among prospective students.
 Keywords: Digital marketing, Google adwords advertising, social media marketing, interest to register, enrollment decisions.

A Comprehensive Review of Advertisement Platforms

Abstract: With the breakneck pace of progress in today’s world, any self-sustaining business needs to ensure that they maximize their profits while also cutting down on losses, essentially described as optimization. For the same optimization in advertisements and marketing, various factors, vendors, and methods must be considered before making any significant business decisions. This paper primarily reviews Google AdWords and Meta Ads, two advertising services. Comprehensive reviews of all factors, including interest targeting an estimated reach of the advertisement to the target audience, are conducted while comparing the advantages and disadvantages of both platforms.

Application of the C4.5 Algorithm to Predict the Effectiveness of Google Adwords Ads

Google Adswords is a product that you can use to promote your business, help sell products or services, raise awareness, and increase traffic to your site. Nayaka Technology is currently using the services of Google Adswords as a way to boost sales and expand the network. However, because broadcast planning was not carried out in advance, the results obtained were not satisfactory. In the next campaign, planning will be carried out first using the history on the previous campaign's broadcast reports, the data is processed using data mining techniques to predict the market. The model used is the C4.5 algorithm, the results of the C4.5 algorithm model are tested using a confusion matrix and get 92.70% of accuracy, 78.23% of precision and 97.25% of recall. Keywords: Google Adswords, Algoritma C4.5, Data Mining .

МАРКЕТИНГОВІ ТЕХНОЛОГІЇ ПЕРСОНАЛІЗАЦІЇ В ТУРИЗМІ НА ОСНОВІ ШТУЧНОГО ІНТЕЛЕКТУ

The research deals with the analysis of marketing technologies of personalization in tourism based on artificial intelligence (AI). It is noted that one of the latest transformations in the field of tourism is caused by the development of information and communication technologies based on innovations in AI. It has been established that personalized travel and an individual approach to tourists by travel companies is one of the most important trends in the modern tourism industry. It is the use of AI that will allow a specific travel company to create a good, personalized experience that is better than that offered by its competitors. AI-powered personalization is viewed as the use of AI technologies to create personalized experiences for travellers based on their individual needs, preferences, lifestyles, behaviours, etc. The use of marketing technologies of personalization in tourism allows the client to get a meaningful journey based precisely on his or her greatest preferences and needs. The benefits of AI-based personalization in the tourism industry are highlighted. AI-based personalization has been found to transform the tourism industry in many aspects of operating activities. It has been proven that the introduction of AI technologies in tourism will cause a massive departure from traditional operating models. It has been established that in modern conditions it is important to offer AI to clients in the form of interactive and self-service technologies to ensure the best interaction with them. It has been shown that one of the most sought-after applications of AI in the tourism industry is online customer assistance. It has been found that for better competitiveness, it is important for travel companies to pay attention to customer service, which allows deepening relations with customers; to use native advertising to deliver unique travel experiences and programmatic advertising that is tailored to the tourist's browsing behaviour. It is noted that marketing technologies of personalization in tourism based on AI provide the following: segmentation of customers according to indicators of probable conversion; retargeting to more promising tourists; directing advertising to customers with Google AdWords. It is emphasized that personalized recommendations based on customer behavioural data are one of the most effective ways to grow a travel business. One of the leading trends in AI-based personalization in the travel industry is the integration of this technology into travel applications and platforms. Another trend in AI-based personalization in the travel industry is the integration of voice assistants (Amazon Alexa, Google Assistant) when travelling. Artificial intelligence-based personalization is predicted to be further integrated into the travel experience, providing travellers with new and innovative ways to plan, book, and experience travel.

Googling for Sports:

A wealth of research has analyzed how NCAA programs market and advertise for their athletic offerings. Although research into the marketing of NCAA football programs have dominated the literature, this study examined an under-researched element of NCAA marketing and advertising: advertising through paid online search techniques, especially as COVID-19 has moved many marketing efforts online. As a result, this study reports on Google Adwords strategies of a stratified random sample of 250 NCAA Division I, II, and III programs. Results suggest few NCAA programs engage with Google Adwords strategies (9.2%; 23 of 250 programs), while those that do are often Division I programs from Power 5 Conferences. Additionally, one institution spent over $18,000 per month on Google Adwords advertising, while another institution in the same athletics conference spent just under $500. Implications for NCAA program advertisement and online marketing—including in a COVID-19 environment—will be addressed.

Googling for Schools: Do K-12 School Districts Purchase Adwords to Drive Website Traffic?

For decades, K-12 school districts have advertised their educational programming to prospective students, parents, and support networks. However, as the Internet technologies have advanced, educational institutions, including colleges and universities, have spent millions of dollars per year in online advertising leveraging Google’s search engine and data science marketing platforms. To date, no educational research has investigated the spending of K-12 school districts as to whether these educational entities have followed higher education’s lead and also purchase Google’s online advertising services to influence the educational marketplace and recruit students, parents, and support networks into the district. This study analyzes Google Adwords advertising and marketing data to evaluate 764 K-12 school districts in Texas to explore whether these school districts advertise online and how much they spend. Results suggest few K-12 school districts in Texas advertise, yet ones that do tend to be public charter schools with multiple campuses across the state. Implications for 21st century data science resources and K-12 web metrics are addressed, in addition to policy and practice scenarios.

Recruiting Fathers for Parenting Research: An Evaluation of Eight Recruitment Methods and an Exploration of Fathers’ Motivations for Participation

SYNOPSIS Objective. We evaluated eight recruitment methods (Craigslist, Facebook ads, Google AdWords, in-person, newspaper, parenting magazines, ResearchMatch, and direct mailing) in terms of their ability to accrue fathers of 3- to 7-year-old children into a laboratory-based behavioral trial for parents. The trial was related to child obesity risk and parental health behaviors. Design. Each recruitment method was implemented such that half its occurrences advertised for fathers only, and half advertised for mothers and fathers. Methods were evaluated in terms of number of fathers recruited, cost- and time-efficiency, response rates, and demographic characteristics of individuals recruited. We also assessed fathers’ and mothers’ motivations for participating in the study. 101 fathers and 260 mothers were recruited. Results. Father-targeted ads were essential for father recruitment; 79% of accruals from father-targeted ads were male, whereas only 14% of accruals from parent-targeted ads were male. Craigslist, ResearchMatch, and Facebook ads were the most cost-efficient for accruing fathers. A greater proportion of fathers was motivated by increasing fathers’ representation in research (16%) compared to mothers who wished to increase mothers’ representation in research (5.4%). Similar proportions of fathers and mothers were motivated by improving their parenting knowledge and improving their child’s health. Conclusions. Future researchers should employ father-targeted recruitment materials (rather than parent-targeted) that capitalize on fathers’ unique motivations for participating in research.

ОСОБЛИВОСТІ УПРАВЛІННЯ ПОПИТОМ НА ОСНОВІ ЦИФРОВИХ МАРКЕТИНГОВИХ ТЕХНОЛОГІЙ

The article examines the views of various Ukrainian and foreign companies and scientists on the concept of demand management. The peculiarities of demand management using digital tools are outlined, as a result of which it is determined that digital marketing technologies are more effective than traditional ones. The impact of changes in consumer needs and requirements for goods and services, caused by the availability of information about goods and services on the Internet, on the transition to digital marketing tools for demand management at enterprises is analyzed. Consumer needs have changed due to the ability to quickly and easily compare alternatives and the growing number of substitute products. That is why companies should increase their competitiveness through the transition to digital marketing technologies. It has been established that the digitalization of demand management principles has numerous advantages, in particular, improved forecasting and the ability to make strategic decisions faster and more accurately. Learned digital marketing techniques for demand management, including SEO, Google Adwords and Facebook advertising, social media management, marketing automation, copywriting, blog management. The best practices of demand management were studied and it was found that reputable companies use digital marketing technologies for demand management. Demand management best practices include, in particular, defining reasonable time horizons, maintaining a reliable methodology, agreement and action on goals, using reliable statistical forecasting, and respecting process owners. Demand management strategies gaining popularity in 2022 are analyzed and include more robust contingency plans, flexibility in forecasting, focus on resilient and flexible processes, less focus on just-in-time models.

General Practice and Digital Methods to Recruit Stroke Survivors to a Clinical Mobility Study: Comparative Analysis.

BackgroundParticipant recruitment remains a barrier to conducting clinical research. The disabling nature of a stroke, which often includes functional and cognitive impairments, and the acute stage of illness at which patients are appropriate for many trials make recruiting patients particularly complex and challenging. In addition, people aged 65 years and older, which includes most stroke survivors, have been identified as a group that is difficult to reach and is commonly underrepresented in health research, particularly clinical trials. Digital media may provide effective tools to support enrollment efforts of stroke survivors in clinical trials.ObjectiveThe objective of this study was to compare the effectiveness of general practice (traditional) and digital (online) methods of recruiting stroke survivors to a clinical mobility study.MethodsRecruitment for a clinical mobility study began in July 2018. Eligible study participants included individuals 18 years and older who had a single stroke and were currently ambulatory in the community. General recruiting practice included calling individuals listed in a stroke registry, contacting local physical therapists, and placing study flyers throughout a university campus. Between May 21, 2019, and June 26, 2019, the study was also promoted digitally using the social network Facebook and the search engine marketing tool Google AdWords. The recruitment advertisements (ads) included a link to the study page to which users who clicked were referred. Primary outcomes of interest for both general practice and digital methods included recruitment speed (enrollment rate) and sample characteristics. The data were analyzed using the Lilliefors test, the Welch two-sample t test, and the Mann-Whitney test. Significance was set at P=.05. All statistical analyses were performed in MATLAB 2019b.ResultsOur results indicate that digital recruitment methods can address recruitment challenges regarding stroke survivors. Digital recruitment methods allowed us to enroll study participants at a faster rate (1.8 participants/week) compared to using general practice methods (0.57 participants/week). Our findings also demonstrate that digital and general recruitment practices can achieve an equivalent level of sample representativeness. The characteristics of the enrolled stroke survivors did not differ significantly by age (P=.95) or clinical scores (P=.22; P=.82). Comparing the cost-effectiveness of Facebook and Google, we found that the use of Facebook resulted in a lower cost per click and cost per enrollee per ad.ConclusionsDigital recruitment can be used to expedite participant recruitment of stroke survivors compared to more traditional recruitment practices, while also achieving equivalent sample representativeness. Both general practice and digital recruitment methods will be important to the successful recruitment of stroke survivors. Future studies could focus on testing the effectiveness of additional general practice and digital media approaches and include robust cost-effectiveness analyses. Examining the effectiveness of different messaging and visual approaches tailored to culturally diverse and underrepresented target subgroups could provide further data to move toward evidence-based recruitment strategies.

A Quality Assessment of Online Patient Information Regarding Rhinoplasty.

There is a large demand for online patient information for patients considering rhinoplasty. While there are many resources available, the quality and content of the information provided are unknown. This study aimed to assess the quality of the most popular information available online, using the "Ensuring Quality Information for Patients" (EQIP) tool to evaluate the content, structure, and readability of patient information on websites. Search terms including nose operation, nose job, nose reshaping, nose tip surgery, rhinoplasty, septorhinoplasty, were identified using Google AdWords and Trends. Unique links from the first 10 pages for each term were identified and evaluated with websites written in English and for general non-medical public use were included. 295 websites met the eligibility criteria with a median overall EQIP score of 17. Only 33% contained balanced information on the risks and benefits. Bleeding and infection risk was only mentioned in 29% and 27% of websites, respectively. Two percent described complication rates of the procedures and only 20% of articles explained further surgery may be required to achieve patient cosmetic or functional satisfaction. Information regarding rhinoplasty available online is currently of poor quality. The lack of effective risk counselling, possible outcome management, and complications may likely lead to unrealistic expectations of rhinoplasty. It is crucial the risks of surgery are communicated to the patient to ensure they can make an informed decision. Improved education through online resources would likely help to promote more realistic patient expectations.

Comparing the feasibility of four web-based recruitment strategies to evaluate the treatment preferences of rural and urban adults who misuse non-prescribed opioids

This cross-sectional study examined the feasibility of using four different web-based strategies to recruit rural and urban adults who use opioids non-medically for a survey on opioid use disorder (OUD) treatment preferences, and compared the treatment preferences of rural versus urban participants. Preferences for medication for opioid use disorder (MOUD) formulation and OUD treatment models were assessed through an online survey. Recruitment advertisements were shown on Facebook, Google AdWords, Reddit, and Amazon Mechanical Turk (MTurk). Participants were categorized by zip code into urban versus rural residence using the Centers for Medicaid and Medicaid Health Resources and Services Administration definitions. OUD treatment preferences were compared using chi-square and t-tests. Among the 851 participants recruited, 815 provided zip codes and were classified as residing in rural (n = 200, 24.5%) or urban (n = 615, 75.4%) regions. A crowdsourcing service (MTurk) recruited the most rural participants, while posts on a social news website (Reddit) recruited the most urban participants (χ23 = 17.0, p < 0.01). While preferred MOUD formulation and OUD treatment model did not differ by rurality, rural participants were more likely to report a willingness to receive OUD treatment integrated with general medical care (χ21 = 18.9, p < 0.0001). This study demonstrated that web-based strategies are feasible for recruiting rural adults who misuse opioids. Results suggest OUD treatment preferences largely did not differ by rural residence, and highlight the importance of enhancing the availability and increasing education about MOUD formulations in rural regions.

Content Analysis and Quality Evaluation of Cesarean Delivery-Related Videos on YouTube: Cross-sectional Study.

BackgroundYouTube is one of the most popular open-access video-sharing websites, and it is also used to obtain health care information. Cesarean delivery is the most common major surgical intervention in many countries. Videos related to cesarean delivery have also been uploaded to YouTube. However, no study has explored the overall quality of cesarean delivery videos on the platform.ObjectiveThe objective of this study was to analyze the content and evaluate the quality of the most frequently viewed videos related to cesarean delivery that are accessible on YouTube.MethodsWe searched for a total of 18 terms by combining the 6 terms retrieved from Google AdWords and the 3 terms c section, cesarean section, and cesarean delivery, which are used interchangeably. Videos were sorted by view count, and the 100 videos with the highest view counts were chosen. The number of views, duration, likes and dislikes, content type, and source of each video were recorded. In evaluating the quality of the videos, we referred to a previous study. Additionally, we developed a detailed scoring method that comprehensively evaluates the videos related to cesarean delivery by including the necessary information for each element of the cesarean delivery and whether scientific evidence was presented.ResultsOf the 100 videos analyzed, the most prevalent content (n=28) was videos that contained the actual surgical procedure of a cesarean delivery, and the most common source of cesarean delivery videos was physicians (n=30). Videos directly related to cesarean delivery, such as explanation of the surgery and the actual surgical procedure, were mainly uploaded by medical groups and scored higher than the videos indirectly related to cesarean delivery, which were mainly uploaded by nonmedical groups. In addition, videos directly related to cesarean delivery were more often uploaded earlier in time, with lower like ratios compared to indirect videos.ConclusionsYouTube is currently not an appropriate source for patients seeking information on cesarean delivery.

MO1035KIDNEY KNOWLEDGE AMONG USERS OF AN ONLINE SELF MANAGEMENT PLATFORM FOR PEOPLE WITH CKD

Abstract Background and Aims Renal Tracker is a blended on- and offline self management platform for people with CKD. One of the goals of the program is to increase user’s knowledge about their kidney disease in order to facilitate communication with their health care providers. In the present study we aim to a baseline data for kidney knowledge to which the program could be compared. Method We recruited a cohort of 74 users from the United States of America via social media channels, including Facebook, Pinterest and Google Adwords. The users were offered a 12 week online course program in addition to a 1-on-1 call with a health coach specialized in renal nutrition. Before starting the program users were prompted to complete the Kidney Knowledge Survey (Wright et al AJKD 2011). We compared our results to those in the study by Wright. Pseudonymized data for users was obtained from the RenalTracker analytics server, and analyses were performed using Python 3.8.5 with a JupyterLab 2.2.28 shell. Results The mean overall score for our cohort was 18.8 (SD 4.0) for a 67% (SD 14%) correct. By comparison, Wright reported a mean score of 66% (15%). Users found the question about what medication to avoid hardest (26% correct). In addition, users were only able to identify half of the usual symptoms associated with kidney disease. Likewise, they were able to point out about only half of the functions of the kidney. Conversely, 88% knew their target blood pressure, possible long term consequences of CKD. Conclusion Our results highlight that even among a subgroup of patients actively researching and looking for information, kidney specific health knowledge needs to be improved. In particular limited knowledge about nephrotoxic drugs is worrying.

The impact of online marketing on the use of textile packaging: an approach to consumer behaviour

Online marketing is the act of utilizing online channels and tools to spread a message or idea about an organization’s image, items, or administrations to its potential clients. The strategies and methods used for Internet showcasing incorporate email, online networking, show promoting, website streamlining, Google AdWords, and that’s just the beginning. Online marketing has become more and more used in recent years, whether it is about promoting products or services, or it is about ideas, concepts, and beliefs. Considering this aspect, this article aims to identify the influence of online communications on the adoption or acceptance by consumers of products packaged in textiles. In recent years there has been a significant discussion in the literature on the role and purpose of packaging (promotion, product protection, advertising), but they have not highlighted consumer preferences for packaging and the impact of online marketing on them.

Something old, something new? Indian High Court permits unauthorized use of registered trade marks on Google AdWords

Something old, something new? Indian High Court permits unauthorized use of registered trade marks on Google AdWords