Impact of Digital Marketing Post Covid-19

Abstract

Digital marketing has grown rapidly since the 1990s. First it was the basic website and email. In the late 2000s, social media platforms emerged that allowed brands to communicate directly with their target audience. The advent of Google AdWords enabled targeted ads based on user searches. In the 2010s, smartphones created pockets of mobile marketing. Content marketing, which focuses on important information to attract customers, has grown in popularity. The video market has grown with platforms like YouTube. The market of influencers emerged, increasing the popularity of individuals. In mid-2010, he saw the power of advertising in social networks, which uses user data for the right purpose. Automation and AI have become essential for personalized experiences. Chatbots have revolutionized customer interactions. Native ads are well integrated with content. Regulations like GDPR have become stricter due to privacy concerns. The 2020s saw the introduction of immersive technologies such as AR and VR for a better customer experience. Refine campaigns with data analytics and AI insights. Today, digital marketing spans a variety of channels, from social media and content to SEO, email, and more. It is a dynamic environment created by changes in technology, consumer behavior and legislation, which will continue to provide important opportunities to connect businesses with their audiences.