Abstract
Digital Marketing is winning the hearts of both businesses and customers in India. A business uses Digital Marketing for competitive advantage and customers prefer the same because it is handy. There are several companies in India that are successfully running Digital advertising campaigns as their marketing strategy. When we speak of Digital advertising, Google AdWords takes the first line. Google AdWords is an advertising service provided by Google for a business that wants to display ads on Google and its advertising network. The AdWord programs run with budget and keywords. This study shows the detailed know-how of Google Adwords& and Keywords. It also explains how Google AdWords can be used to improve the brand image of any company. Keywords: Digital Marketing, Google AdWords and Keywords
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