This paper presents an in-depth analysis of the tactical and technical attributes of corner kicks during the 2022 World Cup, aiming to elucidate their effectiveness and impact on match outcomes. Sequential analysis was employed to scrutinize a total of 570 corner kicks observed throughout the entirety of the tournament, with subsequent descriptive analysis of the dataset revealing significant findings. Despite a relatively low goal conversion rate (2.6%), corner kicks emerged as pivotal moments in matches, influencing match status in 73.3% of cases. Examination of the area of delivery and first contact identified PA 1/2 as the most effective zone for generating goal attempts and scoring goals, a trend observed across both successful and unsuccessful teams. Notably, direct out-swinging corner kicks exhibited superior efficacy in terms of goal-scoring opportunities. Defensive strategies were also scrutinized, with a mixed zonal dominance approach proving most effective in limiting goals conceded, while a mixed individual dominance structure was optimal for reducing goal attempts, albeit resulting in heightened defensive engagements. Common actions observed during corner kicks included defender interventions and short passes, consistent across both successful and unsuccessful teams. Additionally, analysis of action zones revealed W1/2 and PA1/2 as the most prevalent areas, with successful teams exhibiting a preference for W1/2 and AFGM zones. These findings offer valuable insights for football professionals seeking to refine their tactical and technical strategies, potentially providing a competitive edge in elite-level competition.
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