This study aimed to explore how contextual variables, team formations, and playing styles influence the number of goals scored in football matches. It further investigated whether these factors vary across different competition levels, providing a nuanced analysis that could benefit strategic planning in football. Employing a dataset from regular season matches in top-division leagues across 11 European countries, this study categorized observations into three groups (levels) based on Union of European Football Associations (UEFA) rankings. The research analyzed 3004 matches, correlating 10 nominal factors – including match location, team ranking, number of central forwards and central defenders, and various playing styles – with the number of goals scored using a Poisson Generalized Linear Mixed Model. The analysis revealed that home teams generally score more goals, emphasizing the advantage of playing at home. Higher-ranked teams were also more likely to score, while playing against a higher-ranked opponent decreased the likelihood of scoring. The study highlighted that direct play and counter-attacks are more effective than possession play across different leagues. Interestingly, the number of central forwards and defenders within team formations showed various effects on goal scoring, depending on the league’s level. The findings encourage a more strategic approach to match preparation, emphasizing the need to adapt tactics not only to the strengths and weaknesses of the opponent but also to the broader context of the league’s competitive level.
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