Process Of Glocalization Research Articles

The glocalization of death in the digital age: traits and limits

This perspective article explores the interplay between death and glocalization in digitally saturated societies. The central question driving our perspective is how societal responses to death reflect and inform the process of glocalization within the context of increasing digital connectivity. In this study, we discuss that societal response to death provides a unique perspective on how global digital trends intersect with deep-seated beliefs and traditions in glocalization dynamics. Thus, the main section of the article (Section 3) examines the traits and limitations of digital glocalization in mortality contexts, revealing its multifaceted nature: digital glocalization is relational, post-metaphysical, naturally occurring, and a boundary solution to crises. Constraints in glocal forging in the context of bereavement include interpersonal challenges, social alienation, evolving local customs, religious considerations, and timing issues. Our perspective, informed by brief ethnographic insights from contemporary Romania, highlights the fusion of ancient customs, digital tools, and religious beliefs in shaping distinctive responses to death in digitally enriched environments. Ultimately, this study concludes that death serves as a catalyst for glocalization, harmonizing local traditions and digital advancements in navigating the complexities of life and loss in the digital age, portraying death as the great “glocalizer.”

Лайфхаки глокализации, или Глокализация «лайфхака»

The article discusses the process of glocalization of the English-language concept “lifehack” in the Russian language on the basis of corpus data. Both original and borrowed concepts are considered in the Internet discourse, which is currently the most accessible source for studying new concepts and at the same time, the first to incorporate them into its language. The purpose of the article is to identify cognitive features of the “lifehack” concept in the English language and its Russian counterpart, as well as the changes that have occurred as a result of its glocalization. Based on collocation analysis and discursive analysis of language units which represent the concept, cognitive features are defined and combined into thematic groups. The totality of these features makes up the field structure of the concepts. The study revealed that the core features of the “lifehack” concept were fully integrated into the Russian language version of the concept. These include thematic groups such as “use”, “help”, and “ease/simplicity”. In both the Russian and English versions, the concept received a large number of positive characterizations (“good”, “great”, “incredible”, etc.). Cognitive features “shallowness” and “negative evaluation” can be found in the periphery of the concept. Additionally, features that were not present in the original concept have been added to the concept in the Russian language. The grammatical structures in which the words representing the concept “lifehack” are used suggest that the adaptation process is ongoing. In the process of glocalization, the “lifehack” concept in the Russian language retained all the core features of the original concept, while also acquiring an additional feature “alternative approach”. The grammatical characteristics of the language units representing the concept in the Russian language indicate that it is still undergoing adaptation and, possibly, will further develop in a bit different direction from the original concept.

Вербальные инструменты глокализации рекламных трендов (на примере рекламы российских брендов экокосметики)

In the paper, on the example of the trend towards environmental friendliness, the specifics of the glocalization of modern advertising trends are considered. The authors proceed from the hypothesis that current social trends exploited by advertising discourse should be subjected to national customization. Glocalization is considered as the only way that ensures the effectiveness of global marketing processes. According to the authors, universal trends in different national linguistic and cultural communities will differ: the dynamics of globalization is constantly reinterpreted at the local level, leading to interpenetration of the global and the local. Thus, in advertising discourse, glocalization becomes a communication strategy that enhances the attractiveness of the product or service being promoted. The study of communication strategies used in the framework of adaptation activities in the foreign market is one of the important aspects of this issue, no less important is the consideration of the process of glocalization of global marketing trends – taking into account the value identity of a particular society. Current world trends at the local level undergo cognitive glocalization, which is objectified in language. In the case of the material selected for analysis (advertising of eco cosmetics), glocalization is carried out at all levels of the advertisement text (naming, the advertisement message itself, information on the package, etc.) through certain language tools. So, among the most frequent ones the authors note the use of place names, an appeal to precedent phenomena, stylization as folk poetic speech and some others, more specific means. The material for the study was the names and logos of Russian brands of natural cosmetics (more than 500), as well as more than 130 advertisement and PR texts that position and promote the products of Russian cosmetic eco-brands. During the study, the following set of methods was used: descriptive, analytical, functional, pragmatic, semiotic, complex intertextual analysis, as well as methods of systematization and classification.

Ethno-modelling as a Glocalization Process of Understanding Vernacular Architecture: The Case of the Kajang Padati Gadang House in Padang City, Indonesia

Ethno-modelling as a Glocalization Process of Understanding Vernacular Architecture: The Case of the Kajang Padati Gadang House in Padang City, Indonesia

Implementasi Profil Pelajar Pancasila Dalam Menghadapi Perundungan Di Sekolah Dasar: Perspektif Glokalisasi

Profil Pelajar Pancasila is a Standar Kompetensi Lulusan (SKL) it is mean a Graduate Competency Standard which refers to the character and competencies that Indonesian students are expected to have. This profile consists of six dimensions: faith, devotion to God Almighty, noble character; global diversity; collaboration; creativity; critical thinking; and independence. This profile reflects the quality of the generation by the National Education Goals and acts as the main reference that directs education policies. Character is the main part that must be built to realize student welfare. However, on the other hand, the results of the National Assessment through the 2022 Character Survey show that the rate of bullying is still quite high, namely 36.31% of students have the potential to experience bullying, which means 1 in 3 children experience bullying at school. This research method is a position paper with a literary study approach, aimed at conveying the author's view or position on a particular topic or issue. In this research, starting with identifying issues or problems related to the Pancasila student profile and its application to overcome bullying in educational units is the first step in this research project. In addition, this research aims to investigate the glocalization process in the profile of Pancasila students by collecting evidence using literary studies.

The rise of female board representation in China as a glocalization process (2010–2018)

Our examination of publicly listed firms in China (2010–2018) reveals that a firm promotes more women to its board when it faces either stronger global pressure, as measured by the ownership of global institutional investors, or stronger local pressure, as measured by the domestic industry average of female board representation. Local pressure has a stronger impact than global pressure, and the two substitute each other. More importantly, stronger global pressure is associated with the promotion of more returnee women but not of domestic women, while stronger local pressure is associated with the promotion of more domestic women but not of returnee women. The findings advance the literature by revealing that the adoption of female board representation in China is driven by the co-constitutive influences of “the global” and “the local”, and that different types of potential beneficiaries receive heterogeneous benefits in this glocalization process.

CONCEPTUAL TRANSFORMATIONS OF ETHNODESIGN IN UKRAINE, WITH REGARD TO THE PROCESSES OF GLOBALIZATION AND THE INTRODUCTION OF DIGITAL TECHNOLOGIES

In the work, it is determined that the processes of globalization, characteristic of modern society, require an understanding of the problems of national revival, a reflection of the manifestation of the features of national culture in modern ethnodesign. Therefore, the study of its phenomenon in the system of ethno-cultural values as an important component of culture is relevant, because namely design affects the formation of the mentality of both an individual and the people in general. The role of ethnodesign as an element of culture in the context of globalization and multicultural transformations, in particular against the background of glocalization processes, is studied. It is shown that design today acts as a kind of intermediary, reproducing the peculiarities of the functioning of objects, things in the sphere of culture, performs sociocultural functions, increasing the value characteristics of the environment with its works. Conceptual provisions for the development of Ukrainian ethnodesign as a creative modernization of traditional artistic forms, creation of a cultural image and a national brand as a tool of soft power in the conditions of globalization are suggested.

Специфика номинаций географических объектов как отражение общенационального и регионального компонентов

The political, economic, social and cultural changes that occur in the society affect the processes of nominating urban objects, which represent a fundamental part of toponymic policy. It therefore seems relevant to compare the basics of nominating processes underlying the hodonyms, which are understood as proper names that nominate linear or separately standing elements of a street and road network located on the territory of any type of settlement. The article deals with the hodonyms of Volgograd and Krasnoyarsk. As a result of the comparative study, it has been established that whilst nominating intra-city topographical objects of the abovementioned settlements, the most relevant were memorative and locative linguistic codes, through which the history of the area, country and world is characterized in the hodonymic space of the regions, while symbolic, ethnic and numeric linguistic codes are not decisive for the choice of urban objects' names. It has been proved that linguistic coding takes into account national trends in the development of globalization and glocalization processes and regional specifics, which clarify the geographical location of a settlement, the national composition of the population, their customs and traditions. The article identifies some factors that hinder the implementation of toponymic policy, the most significant of which are the low degree of novelty of the name within the city; the presence of hodonyms, one of the components of which is correlated with another geographical term, the occurrence of separate multi-component nominations.

GLOCALIZATION: AN EMERGING STRATEGY IN THE CONTEXT OF LOCAL-GLOBAL DIALECTICS AND THE WORLD BANK'S CONTRIBUTION

Since the 1970s, the global economic system has been reshaped in the light of neo-liberal policies, and financialization has become widespread and deepened with monetary policies that replaced the Keynesian "Welfare State" approach. The transition of the economic system resulted in a corresponding alteration at the spatial dimension. This transformation, which was accelerated by the globalisation process, has rebuilt the local by introducing new models of governance. The study argues that the World Bank is one of the principal institutions that played a pivotal role in formulating the strategies for this transformation. The aim of the study is to show how the concepts of governance and glocalism, as the implementation strategies of neoliberal policies, are institutionalised and promoted through the World Bank. The study concludes that the World Bank is primarily characterised as a regulatory political entity rather than solely functioning as a technical organisation in the glocalization process, which refers to adapting global socio-economic systems to local or regional contexts.

The salafi da’wa movement in Jakarta from the perspective of media glocalization

Salafi is a transnational Islamic movement. In Indonesia, the spread of Salafism is influenced by graduates from the Middle East. As a conservative movement, the Salafi community in Jakarta has been different from its early days. Today they are a movement that enjoys modernity and negotiates its ideology. This research aims to investigate and analyze the occurrence of glocalization on the global ideology of the Salafi movement with local aspects in Jakarta, and to what extent this glocalization influences the transformation of their dakwah media to localize their ideology for acceptance on a local scale. This research uses the theory of glocalization through media by Jan Servaes and Rico Lie. The first concept of glocalization through media theory explains it from a transformationalist perspective. Second, this theory explains hybridization in glocalization. Third, it explains globalization, localization, and cultural identity. The three concepts in this theory become a reference in research related to the Salafi da'wah movement in Jakarta. The results of the discussion and analysis of the glocalization media of the Salafi da'wah movement in Jakarta show that in responding to globalization, the Salafi community at the Nurul Iman Blok M Square Mosque is transformationalist. They hybridize their global ideology by negotiating the Pancasila ideology which is a local ideology so that the process of glocalization of da'wah can be accepted by the local community. Through the media, one of their preachers also hybridizes ideology with a display that represents local symbols by wearing a black skullcap or national cap that is identical to the Indonesian cultural cap. Salafi communities in Jakarta also hybridize their fundamental ideology with media products as global or Western products in the context of media glocalization.

Otome Games: globalization and glocalization processes, conceptualization and data analysis of Brazilian players

This paper endeavors to examine the concept and features of Otome Games in a comprehensive way by conducting an exploratory narrative review and applying a e-survey to understand the Brazilian Otome Game market and player's culture. This article also discusses the globalization and glocalization process of Otome Games, covering the actors, market share, exportation process, social issues, indigenization, culture, and definition. Furthermore, this paper offers a historical definition of Otome Games and their relation to Japanese feminine culture. Additionally, a fitting definition for Otome Games and other types of games - known as Josei Muke - is introduced. The indigenization process of Otome Games in South Korea and Brazil is also explored, demonstrating how this process is improving tourism and animation markets via transmedia. Finally, this paper presents data analysis from an E-survey of the Brazil fan community of Otome Games, revealing specific cultural and market aspects unique to Brazil setting it apart from other countries where Otome Games have been studied.

Conceptualization of glocalization processes in the global economy

Methods. During the research, the following general scientific research methods were applied, such as: abstraction, the method of grouping and classifications – when determining the essence of the category «glocalization» and its interpretation by various representatives of modern economic science; comparative analysis – when establishing distinctive and similar features of globalization and glocalization processes; system-structural analysis – when distinguishing the levels of glocalization. Results. The article is devoted to the study of glocalization processes in the world economy. The works of scientists who studied this process were analyzed, and the definition of the term «glocalization» is presented. Differences in the essence and nature of the processes of glocalization and globalization have been established. Examples of companies that actively apply glocalization policy in their economic activities are given. The prospects for the development of glocalization are outlined, as well as the analysis of its effectiveness. The specifics of these processes in different countries of the world are characterized on the example of the adaptation of McDonald's and Nestle companies to the national markets of different regions of the world. It has been proven that for the development of international trade, it is important to take into account the local characteristics in which international business operates. The importance of the application of glocalization policy in the modern world is revealed. Novelty. The advantages of carrying out glocalization for national and world markets are determined. Practical value. The study of glocalization processes in the world economy makes it possible to predict their impact on national and world markets, and also allows to study the results of the impact of glocalization processes as a whole. The study reveals the importance of this policy and makes it possible to predict its impact on the global economy in the future.

ELEMEN LOKAL PADA PAPAN NAMA RESTOAN WARALABA JEPANG DI DENPASAR: KAJIAN LINGUISTIK LANSKAP

The emergence of Japanese restaurants in Indonesia, including franchise networks, companies with foreign and domestic capital, demonstrates that Japanese food is being globalized. Globalization makes it easier for outside culture to infiltrate local life. Events in other worlds can easily be imitated by other parts, resulting in homogeneity in every community's life. Local elements must emerge as markers or characteristics of a specific area as homogeneity is strengthened. Glocalization is the concept of combining global and local cultures. Cultures from outside are then adapted to local culture, resulting in hybridity or unification of the local and the global. Two levels of analysis will be used in researching the glocalization of Japanese franchise restaurant sign boards in Denpasar: the language code type stage and the psychological stage. A descriptive qualitative research method was employed. According to the findings of the analysis, the process of glocalization on the nameplates of Japanese franchise restaurants in Indonesia is carried out by 'transliterating,' or changing the writing from Japanese to Latin letters. Some restaurants include words or sentences that help locals identify the restaurant's characteristics. Regardless, glocalization is done to attract Indonesian consumers.

Development of regional clusters based on the use of specialized digital tools

The accelerating processes of regionalization and glocalization of national economies are gradually changing the globalization path of development, as they fit more into the transforming picture of the new world order, in which not only geopolitical and economic aspects are changing, but also approaches to understanding the essence and practical implementation of the concepts of sustainable development, environmentally friendly development and socially oriented behavior. But despite a fairly large-scale change in development trajectories, absolutely all subjects of the world economy are influenced by digitalization trends, which are becoming almost the main tools for implementing political, economic and other types of national strategies. Thus, the formation of regional clusters is occurring on the basis of the influence of two strong factors at once – the widespread glocalization of the economy and the digitalization of all spheres of society, enabling regions to strengthen their specific territorial competitive advantages, including through the use of modern digital tools, since despite the ambiguity of the goals of Industry 4.0, it is impossible to avoid its influence, which means that it is necessary to use the advantages that it provides for the development of both individual economic entities and their associations within cluster formations. The paper attempts to consider the digital tools currently available for use by regional clusters and find out what competitive advantages their competent application can provide.

Research on the optimization of performance evaluation system of listed companies under the new development pattern

With the formation of a new development pattern, the process of economic glocalization is accelerating and market competition is intensifying. The internal and external environment of enterprises is undergoing tremendous changes. How to reduce operating costs, reduce operating risks and maximize business returns is a problem that plagues enterprises and needs to be addressed urgently. As a typical representative of the enterprise industry, listed companies have a good guiding role in the development of enterprises in the industry. Based on this, this study focuses on the construction of the performance evaluation system of listed companies in the context of the new development pattern. By analyzing the research history and current situation of the construction of the performance evaluation system of listed companies, and then deducing the corresponding optimization path, it aims to provide some feasible guidance suggestions for the construction of the performance evaluation system of listed companies.

Comparative Analysis of South Korean and American Soft Power Practices in World Politics

In the 21st century, soft power has proved its effectiveness and expediency and has become one of the most important foreign policy instruments of strong, medium and small powers. The approach proposed by Joseph Nye is considered to be a classic example of soft power politics with the United States being the leading state in this field. However, considering the intensification of glocalization processes and the growth of anti-global and anti-American sentiments, the effectiveness of the US soft power is being called into question. On the contrary, the popularity of South Korean culture has been constantly growing all over the world in recent years, which proves the possibility of successful application of the soft power policy by a non-Western (Asian) state.Aim. The aim is to compare the South Korean and American approaches to the implementation of soft power policy.Tasks. The tasks include studying the elements of the US and South Korean soft power models (culture and way of life, values and ideologies, principles of foreign and domestic policy) and comparing them with each other.Methods. The methods of cross-cultural analysis and secondary analysis of data, including official sources, were used.Results. When implementing the soft power policy, both states use the same resources (elements) distinguished by Joseph Nye (culture and lifestyle, ideology and values, principles of domestic and foreign policy).Conclusion. The difference between national models of soft power lies in the content of these elements. The United States and the Republic of Korea convey different values and prioritize different elements of soft power. The United States, placing the main emphasis on ideology, promotes democratic values, while the Republic of Korea, relying on culture in the broadest sense, appeals to humanistic and Confucian values (love for oneself, caring for others, seeking harmony, cheerfulness). Directions for further research include the analysis of the origins and prospects of such a phenomenon of international relations as Asian waves (Japanese, Korean, Chinese, etc.).

Отражение процессов глобализации и глокализации в годонимическом пространстве малых населенных пунктов

The article examines a set of toponyms that nominate the address-forming localities of the street and road network (street, alley, avenue, etc.) registered at the territory of the Oktyabrsky district of the Volgograd region. In the study, the corresponding geographical names of linear topographic localities placed within a settlement of any type (city, town, village, hamlet, etc.) are considered as godonyms. The research material analysis resulted in identification of the following linguistic codes, which are implemented in the godonyms of the region under study: memorative, locative, topographic, anthropogenic, symbolic, naturalistic, conditionally abstract, ethnic. The frequency of the identified linguistic codes in small settlements reflects the multidirectional processes of globalization and glocalization in the onomastic nomination. When designating the names of linear localities, topographic and anthropogenic linguistic codes prevail, since such nominations are closely related to the territory on which the settlement is located and the lifestyle of its inhabitants, as well as a conditionally abstract code, which reveals the linguistic and cultural unity of people. It has been established that in small settlements, unlike in urban ones, the process of globalization is reflected in relatively abstract names, the process of glocalization is reflected in locative names, while topographic and memorative onyms provide evidence of both of these processes.

Glocal Zen in Italy: A Preliminary Exploration of the Underlying Dynamics

This article focuses on three Zen meditation groups operating in Italy from the perspective of glocalization. Based on ethnographic fieldwork and practitioners’ narratives, it explores the dynamics underlying the making of glocal Zen with reference to the internal structure of individual religious worlds and its reshaping through the creative incorporation of zazen or zazen-like meditation. My analysis also indicates that there are at least three main factors constraining these processes of glocalization: Availability, or the way in which Zen meditational techniques become accessible (or not) to individual practitioners through global religious exchanges; global consciousness, which relates to the way in which changes in collective consciousness encourage individuals to see themselves as global actors and their Zen practice as globally relevant; and resonance, which speaks of the way in which Zen meditation is selected by individual practitioners for their glocal practices based both on its perceived congruence with their preexisting religious worlds and its usefulness for the solution of specific problems.

Philosophical concepts of creative insubordination in ethnomodelling research

The application of modelling methods makes sense to researchers and educators when these professionals examine the mathematical patterns developed by members of distinct cultures. Currently, an important issue in mathematics education is its tendency towards valuing a local orientation in its research paradigm. Thus, a search for innovative methodologies such as ethnomodeling is necessary to record the historical forms of mathematical ideas, procedures, and practices developed in diverse cultural contexts. Yet, ethnomodeling is not an attempt to replace globalized school/academic mathematics, however, it is necessary to recognize the existence of local mathematical knowledge in the school curriculum. This context enabled the emergence of creative insubordination of ethnomodeling as it evoked a disturbance that caused a revision of the rules and regulations in the mathematical modelling process. This process triggered a debate about the nature of mathematics in relation to culture by proposing a dialogue between local and global approaches in dialogical ways. Thus, the main objective of this article is to discuss the philosophy of ethnomodeling as a creative insubordination of mathematics education and also as a process of glocalization.

Patriotic education of bilingual students in literature classes: dialogue of cultures

Introduction. The relevance of the study of the problem of patriotic education of Russian youth is due to a sharp change in the first quarter of the 21st century in the hierarchy of social values, priorities, ideals, a sharp clash of ideological currents, the need to strengthen the integrity of the modern world and accept its diversity, the aggravation of problems associated with the formation of civil and patriotic convictions of the younger generation in the conditions of multidirectional processes of globalization and glocalization. In the current realities, a harmonious combination of the phenomena of global culture and national and ethnic cultures becomes in demand, actively influencing the upbringing of a person who adequately responds to the challenges of the modern world. The patriotic education of students is considered in the comparative aspect of the pedagogical practices of the USA, China and Russia. The purpose of the study is to study the problem of patriotic education of schoolchildren – bilinguals of 7-8 grades of the city lyceum of the Republic of Sakha (Yakutia) – a multicultural subject of Russia – at literature lessons based on the «dialogue of cultures». Materials and methods. Questioning, qualitative analysis of statistical data, the method of included pedagogical observation, analysis of the training session, study and generalization of pedagogical experience were applied. The survey involved 68 students of grades 7-8 of the bilingual polytechnic lyceum in Yakutsk. Research results. It was revealed that 61% of bilingual students of adolescence, due to age and ethno-cultural characteristics, consider themselves a patriot of their small Motherland; 23% are called citizens of Russia; 16% consider themselves a «citizen of the world». An experimental lesson using the tools of the «dialogue of cultures» on the material of literary texts of Russian and Yakut literature proved the potential of intercultural communication in the formation of the patriotic culture of bilinguals. The discussion of the results. Of particular importance in the education of state patriotism among schoolchildren of the ethnoregion are training sessions based on intercultural communication, «dialogue of cultures», comparison of images of folk heroes of different nationalities, preserved in the historical memory of people, representing a role model, being a moral, patriotic guide for students-bilinguals.