Global Market Research Articles

Unravelling the EU’s promotional integration strategy in the MENA region: a dialectical analysis of the Agadir and GAFTA Agreements

Given the rhetoric of the EU on the necessity of economic integration for the MENA region, this article sheds light on the ‘puzzling’ fragmentation in its regional integration strategy through the cases of the GAFTA and Agadir Agreements. It problematises mainstream analyses and employs a dialectical approach based on the philosophy of internal relations, aiming to surpass existing critical literature that has only partially illuminated facets of the EU’s strategy. The article situates the EU strategy within the dynamics of neoliberal capitalism (and its interconnected tensions) and considers its spatial and temporal scales. It argues that the complex interplay of developments at the EU scale, global competition scale and MENA scale across three distinct time frames (1995–2003, 2004–11, 2012–21) has shaped the EU’s fragmented strategy. On the EU scale, while Brussels presents itself as a leading proponent of neoliberal ideology for global market openness, it strategically elevates the Agadir Agreement at the expense of the GAFTA to meet its economic needs. The global competitive dynamics, however, have constrained this preference, as the EU has been contested by the US in the Agadir Agreement area and China and, to a lesser extent, Russia in other GAFTA member states. Lastly, the agency of MENA states has been noticeable, since the EU encounters difficulties in influencing GAFTA’s regulatory framework and dealing with the diverse interests of state elites in the region. We conclude that the dialectical method of the article holds promise for analysing the regional integration strategies of other global powers.

ВПЛИВ FINTECH НА РОЗВИТОК СТРАТЕГІЙ РЕАЛІЗАЦІЇ ТА ПЕРСОНАЛІЗАЦІЇ ІТ-ПРОДУКТІВ

Modern FinTech solutions significantly change traditional approaches to the development, implementation and sale of IT products, allowing companies to create unique financial instruments, reduce transaction costs and increase competitiveness. But the questions remain unclear which FinTech tools have the greatest impact on IT product implementation strategies and whether the use of financial technologies really affects the personalization of IT products in terms of efficiency and scalability. The purpose of the study is a comprehensive study of the influence of financial technologies (FinTech) on the development of strategies for the implementation and personalization of IT products, with the identification of key FinTech tools that contribute to the improvement of the processes of development, implementation and adaptation of IT products in accordance with the specific needs of users and markets. The object of the research is payment services as an innovative segment of FinTech and their marketing in the modern market, namely aspects related to the development, implementation, promotion and use of payment services. Scientific publications and monographic editions, magazine articles and materials of scientific and practical conferences became the methodological basis of the research. During the research, content analysis of scientific periodicals was used; comparative critical analysis of existing approaches and methods of analysis of financial stability and tax burden; statistical methods of analysis. The main hypothesis of the research is that FinTech technologies allow IT companies to more accurately adapt their products to the individual needs of users, which contributes to increasing the level of customer satisfaction, increasing loyalty and competitiveness of companies in the market. Presentation of the main material. The study analyzed the main FinTech tools, their impact on the business processes of IT companies, as well as possible risks and barriers to their integration. The relationship between the use of FinTech solutions and the improvement of the effectiveness of personalization of products, which positively affects the competitiveness of companies on the global market, is determined. Based on the results of the research, practical recommendations were formulated for IT companies regarding the optimal use of financial technologies in the processes of product implementation and personalization. Originality and practical significance. Key FinTech tools and their impact on the effectiveness of implementation strategies are considered, as well as the main challenges and risks associated with the integration of financial technologies into the development and implementation of IT products are identified. Based on the results of the research, recommendations are proposed for the use of FinTech to increase the effectiveness of personalization and scaling of IT products on the global market. Conclusions and prospects for further research. The analysis showed that the use of FinTech solutions allows IT companies to bring products to market faster, reducing the time for processing payments and interaction with customers, which improves the efficiency of business processes and allows companies to focus on the development of innovative products. Thanks to access to users' financial data and the latest algorithms for processing this data, companies can develop products that more accurately meet the needs of individual users. This contributes to increasing customer satisfaction, as well as the formation of long-term brand loyalty.

Design of Connector Assembly Equipment for the Automotive Industry

The automotive industry is one of the most demanding sectors of all manufacturing industries due to its competitiveness. It is necessary to innovate through the implementation of automated and robotic equipment, leading to cycle time and labor cost reduction. This work aims to design semi-automatic equipment to assemble cabling connectors used in the automotive sector, replacing a manual process currently taking place in an automotive components company. In the proposed equipment, the operator places a connector in the equipment, and the components (pins and seals) are automatically inserted. A vision sensor with artificial intelligence then confirms the correct application. The equipment operation defined as Finite Element Method (FEM) was applied for structural verification; the materials and fabrication processes were detailed; the associated costs were calculated, and the equipment subsets were validated. The design was successfully accomplished, and the imposed requirements were fulfilled, with significant advantages over the current process, providing new knowledge on how semi-automatic systems can be deployed to enhance the productivity and quality of manufacturing processes. The design principles and insights gained from this work can be applied to other automation challenges, particularly where manual processes need to be replaced by more efficient semi-automatic or automatic systems. The modularity of the overall solution and the design concepts of the component inserter, component feeder, and assembly process allow for its use in different assembly scenarios beyond the automotive sector, such as electronics or aerospace, providing a contribution to increased competitiveness and survival in the global market.

Presidential economic approval rating and global foreign exchange market volatility

This paper examines the influence of presidential economic approval rating (PEAR) on the volatility of 15 major foreign exchange (FX) markets. The study reveals that the PEAR index serves as an insightful predictor for forecasting certain FX market volatilities, demonstrating predictive accuracy both in- and out-of-sample period. This predictability endures over longer horizons and withstands various robustness assessments. Notably, the forecasting efficacy of PEAR surpasses that of uncertainty factors and macroeconomic indicators. Additionally, we illustrate that a combined forecast incorporating all predictors enhances forecasting robustness. Finally, our findings indicate that PEAR can also elucidate future jump risks and returns in FX markets.

Artificial intelligence in healthcare forecasting: Enhancing market strategy with predictive analytics

This research examines the transformative role of artificial intelligence (AI) and predictive analytics in healthcare market forecasting, with a specific focus on their application at Eli Lilly. AI-driven insights are becoming critical tools in anticipating market trends, assessing the impact of regulatory changes, and optimizing product positioning in the competitive global healthcare landscape. By leveraging machine learning algorithms and vast datasets, AI can identify patterns and correlations that traditional forecasting methods may overlook, offering companies like Eli Lilly a more comprehensive understanding of future market dynamics. The study explores how AI enhances decision-making by predicting healthcare market trends, particularly in response to regulatory shifts such as the U.S. Inflation Reduction Act. This legislative change, aimed at reducing drug prices and increasing market access, presents significant challenges and opportunities for pharmaceutical companies. AI allows firms to model the potential outcomes of such regulatory changes and adjust their market strategies accordingly. For example, predictive analytics can forecast the pricing pressures on specific drugs, helping companies develop competitive pricing models while maintaining profitability. Moreover, the research highlights the use of AI in mitigating risks associated with market volatility. By continuously analyzing real-time data, AI can detect early signals of potential disruptions—whether from economic downturns, competitor actions, or public health crises—allowing companies to take proactive measures. Additionally, AI-driven forecasting helps identify growth opportunities in emerging healthcare markets by analyzing demographic trends, disease prevalence, and healthcare infrastructure development. In conclusion, AI and predictive analytics are revolutionizing how healthcare companies like Eli Lilly approach market forecasting and strategy development. By offering deeper insights into future market conditions, these technologies not only reduce risks but also optimize product positioning and unlock growth opportunities in the global healthcare market. This research underscores the critical importance of AI in shaping the future of healthcare market forecasting. Keywords: Artificial Intelligence, Predictive Analytics, Market Forecasting, Regulatory Impact, Healthcare Strategy

Looking to Livestock: Gauging the Evolution of the EU's Agri-Climate Law and Policy

Abstract Awareness of agricultural climate impacts is growing. In the European Union (EU), the agricultural sector is responsible for significant greenhouse gas emissions while continuing to receive considerable EU budgetary support. A large share of agricultural emissions is linked to livestock husbandry, a sector the direct and indirect climate impacts of which the EU's ‘green’ agricultural policies have historically ignored. This blind spot extends to the sizeable global deforestation footprint from EU livestock feed imports that remains unaddressed, despite the EU's aspired status as a global climate leader and major global agricultural market player. This article benchmarks the evolution of EU agri-climate legal and policy developments, using livestock emissions as a case study to highlight the importance of learning from the successes and failures of the EU experience, to realize future attempts to tackle global agricultural emissions.

On safety of swelled commercial lithium-ion batteries: A study on aging, swelling, and abuse tests

Lithium-ion battery technology has advanced significantly, making these power sources essential for portable electronic devices such as smartphones. In 2023, global smartphone shipments reached nearly 1.2 billion units, underscoring the widespread reliance on these batteries. However, as batteries age, they may swell and potentially pose explosion risks. To investigate the safety of swollen batteries, this study conducts accelerated aging and swelling tests on lithium-ion batteries from five leading brands, which together represent over half of the global smartphone market share. The research involves a series of comprehensive tests, including Accelerated Rate Calorimeters (ARC) test, mechanical, electrical, and thermal abuse tests in accordance with Chinese national standards, as well as gas composition and theoretical flammability analyses on both new and swollen batteries. The findings indicate that swollen batteries generally exhibit safer behavior under floating charging conditions, and both new and swollen batteries pass the abuse tests within the standard framework. This study suggests that the safety of swollen lithium-ion batteries cannot be categorically labeled as dangerous or safe and should be assessed within the context of specific environments.

Effects of nanosilica and nanocellulose on poly(butylene adipate‐co‐terephthalate) nanocomposites for food packaging applications

AbstractPolymeric materials are highlighted in the global market due to their low cost, excellent properties, and diversity of applications, such as food packaging, which in addition to protecting packaged foods also promotes control and conservation against contaminants. Thus, the objective of this research is to investigate the effects of adding silica nanoparticles and cellulose nanofibers, alone and together, on the properties of poly(butylene adipate‐co‐terephthalate), aiming for application in food packaging. For this purpose, PBAT and the nanofillers were initially mixed in a rheometer to produce masterbatches, and, then, to be processed by a single screw extruder to generate the nanocomposites. The nanocomposites are analyzed by scanning electron microscopy, x‐ray diffraction, thermogravimetric analysis, differential scanning calorimetry, nuclear magnetic resonance, tensile testing, water contact angle, and microbial permeability. In low concentrations, it is observed that the system tends to be less heterogeneous. Nanoparticles do not interfere with thermal stability and present a barrier to microorganisms. Interestingly, in the two conditions studied, polymers with cellulose nanofibers or silica nanoparticles have filtering capacity, being effective as physical barriers to the growth of microorganisms within 60 days. However, the effect on mechanical properties is small, being more pronounced with the use of cellulose nanofibers.

Interactive Relationship of Exchange Rates with Gold and Silver Prices in Domestic versus Global Markets

Interactive Relationship of Exchange Rates with Gold and Silver Prices in Domestic versus Global Markets

Machine learning-based prediction models unleash the enhanced production of fucoxanthin in Isochrysis galbana.

The marine microalga Isochrysis galbana is prolific producer of fucoxanthin, which is a xanthophyll carotenoid with substantial global market value boasting extensive applications in the food, nutraceutical, pharmaceutical, and cosmetic industries. This study presented a novel integrated experimental approach coupled with machine learning (ML) models to predict the fucoxanthin content in I. galbana by altering the type and concentration of phytohormone supplementation, thus overcoming the multiple methodological limitations of conventional fucoxanthin quantification. A novel integrated experimental approach was developed, analyzing the effect of varying phytohormone types and concentrations on fucoxanthin production in I. galbana. Morphological analysis was conducted to assess changes in microalgal structure, while growth rate and fucoxanthin yield correlations were explored using statistical analysis and machine learning models. Several ML models were employed to predict fucoxanthin content, with and without hormone descriptors as variables. The findings revealed that the Random Forest (RF) model was highly significant with a high of 0.809 and of 0.776 when hormone descriptors were excluded, and the inclusion of hormone descriptors further improved prediction accuracy to of 0.839, making it a useful tool for predicting the fucoxanthin yield. The model that fitted the experimental data indicated methyl jasmonate (0.2 mg/L) as an effective phytohormone. The combined experimental and ML approach demonstrated rapid, reliable, and cost-efficient prediction of fucoxanthin yield. This study highlights the potential of machine learning models, particularly Random Forest, to optimize parameters influencing microalgal growth and fucoxanthin production. This approach offers a more efficient alternative to conventional methods, providing valuable insights into improving fucoxanthin production in microalgal cultivation. The findings suggest that leveraging diverse ML models can enhance the predictability and efficiency of fucoxanthin production, making it a promising tool for industrial applications.

Preface: 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024)

2024 3rd International Conference on Portfolios, Global Marketing and Economic Environment (PGMEE 2024) was held in Sao Paulo, Brazil during September 07-08, 2024. This conference aims to provide an academic sharing and exchanging platform for researchers, practitioners, and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of portfolios, financial security, risk management, global marketing, asset pricing, investment policy and economic environment. The success of PGMEE 2024 is due to the high scientific level of all the contributions as well as to the enthusiasm of all the attendees. The member of the technical committee did a precious job in selecting the papers that were accepted for presentation and for inclusion in this book of proceedings among those that were initially submitted. Beside the authors, participants, we would like to thank the members of the organizing committee, reviewers and volunteers, whose work was fundamental for assuring the smooth running of the conference. We hope PGMEE 2024 can develop into persistent success in future years, involving participants and speakers from all corners of the world. And we believe that with the strong support of all participants, professors, scholars, this conference will be more distinctive. PGMEE Organizing Committees Sao Paulo, Brazil

Green Manufacturing and Performances in Apparel Export Industry: Mediating Role of Green Innovation

Implementing green manufacturing in the production process of garment export-oriented enterprises not only contributes to environmental well-being but also enhances competitiveness in the global market and boosts overall company performance. Furthermore, it is critical to take immediate action to improve sustainable production levels via green innovation. This study aims to investigate the impact of green manufacturing on operational performance, environmental performance, and economic performance in the apparel manufacturing export industry. The study also investigates the mediating role of green innovation as a mediator between the green manufacturing and types of performances. A survey method is used to collect data from 123 garment export units, and structural equation modelling (SEM) is used to analyze the results. This study delivers empirical evidence of the impact of the implementation of green manufacturing on green innovation and economic performance. Moreover, green innovation has a significant impact on economic performance and environmental performance. The results signify that green innovation partially mediates green manufacturing and economic performance. Green innovation fully mediates green manufacturing and environmental performance, and also green manufacturing and operational performance. This study is unique in its focus on the use of green manufacturing and green innovation in garment export production units. It provides insights into how these green practices might improve firm performance and the environment.

POTENTIAL USE OF Pinus patula WOOD FOR THE PRODUCTION OF PURE AND IN COMBINATION WITH Eucalyptus PLYWOOD PANELS

Plywood panels are products of great importance in the global market, and Brazil is a large producer of conifer plywood, which boosts industrial activities in the south of the country and consequently contributes to the Brazilian GDP. Pinus patula is an unconventional species that requires study for this purpose. Thus, this research aimed to evaluate the potential for using Pinus patula wood for the production of pure plywood panels and in combination with Eucalyptus grandis and Eucalyptus dunnii. 8 treatments were produced, pure and in combination of species, which were glued with phenol formaldehyde adhesive, in a grammage of 180 g/m2 and a solids content from the adhesive formulation of 34%, and pressed at a temperature of 140°C for 13 minutes at a specific pressure of 11 kgf/cm2. Pinus taeda was used as a reference species. The physical and mechanical properties were evaluated according to the ABNT NBR 17002 and ABNT ISO 12466 standards. The results demonstrated that, for the majority of the properties evaluated, the Pinus patula panels were statistically equal or superior in relation to Pinus taeda. The “combi” type panels showed that the Eucalyptus species contributed to improving the static bending property. It is concluded, therefore, that Pinus patula has potential for the production of plywood panels, allowing an increase in the availability and diversity of raw materials for industrial processes, and that the static bending property can be improved with the production of panels of the “combi'' type using Eucalyptus veneers.

A Trend Analysis of Growth and Development of Micro, Small and Medium Enterprises (MSMEs) in India

The Micro, Small and Medium Enterprises (MSMEs) review the policies and programmes and make suitable recommendations regarding the promotion and development of products and services to meet the demands of the domestic as well as global marketing. The ministry of MSMEs sector organizes and implements various schemes focusing on financial assistance, technological assistance as well as upgradation, infrastructure development, skill development and training, enhancing market assistance of MSMEs. An overview of the MSMEs Sector, the organizational structure of the Ministry of MSMEs., role of the office of Development commissioner, setting up of National Board for MSMEs as well as recent developments in MSMEs – are depicted in this article.

Research on Netflix’s Expansion and Competitive Strategies in the Global Markets

This study examines Netflix’s global expansion and competitive strategies, emphasizing their importance in the rapidly evolving entertainment industry. Netflix’s transformation from a DVD rental service to a leading global streaming platform highlights the significance of localized content, technological innovation, and original content production. The analysis identifies three major challenges for Netflix: navigating diverse regulatory environments, sustaining long-term subscriber growth, and managing content saturation and quality. Proposed solutions include partnering with local streaming services, enhancing recommendation algorithms, and focusing on producing high-quality content. The research offers valuable insights into effective global market entry strategies, underscoring Netflix’s role in fostering cross-cultural exchange and contributing to a more interconnected global community. Although the study relies on secondary data, it underscores the need for future research incorporating primary data to deepen understanding of Netflix’s strategies and their long-term sustainability. By addressing these challenges, Netflix can continue to thrive in the competitive global market and maintain its position as a pioneer in the entertainment industry.

The Study on The Development Trends of Cross-Border E-Commerce Platforms

With the continuous deepening of globalization and digitalization, cross-border e-commerce (CBEC) has become a critical driving force in promoting international trade and global market development. CBEC not only reshapes traditional trade models but also provides unprecedented internationalization opportunities for small and medium-sized enterprises (SMEs), significantly enriching consumer choices and fostering the prosperity and diversification of the global market. Despite the rapid development of e-commerce, there remain numerous challenges in various areas that require further in-depth research and exploration. For instance, how technology can continuously drive the development of CBEC, how consumer behavior adapts to this emerging model, how trade processes can be optimized to accommodate digital transformation, and how CBEC can promote sustainable development and brand internationalization. The answers to these questions are crucial for a comprehensive understanding of CBEC and are the focus of both academic and industry attention. This paper aims to review and analyze the development trends of CBEC, delving into six aspects: technological drivers, consumer behavior, trade process reconstruction, challenges faced, sustainable development, and brand internationalization. The goal is to provide valuable insights and experiences for the further development of cross-border e-commerce.

The Shaping of The Global Art Market by The Development of The Modern Internet

In the realm of the art market, the widespread adoption of digital platforms and rapid technological advancements have had far-reaching effects. This paper explores how digital platforms have reshaped global art creation, distribution, and consumption patterns, analyzing their impact on democratizing access to art, disrupting traditional exhibition structures, and introducing new opportunities and challenges in the digital age. This paper investigates the transformative effects of web innovations on the art market, focusing on how digital platforms have reshaped global art creation, distribution, and consumption patterns. With the widespread adoption of the internet and rapid advancements in digital technologies, the art market is undergoing significant changes. This study examines key trends, case studies, and the broader implications of these changes, analyzing the democratization of access to art, the disruption of traditional exhibition structures, and the emergence of new opportunities and challenges in the digital age. It concludes by exploring both the advantages and complexities introduced by online platforms in the global art market and their long-term implications for the art ecosystem. As the internet expands and digital technologies evolve, the global art market faces unprecedented transformations. Traditional modes of art exchange and exhibition structures are being replaced by digital platforms, which not only expand the audience for artworks but also redefine interactions between artists and viewers. This paper aims to delve into the significant impact of these changes on the structure and ecosystem of the global art market.

Analysis Of Social Media Promotion and Marketing Strategies for Disney Movies: A Case Study on Zootopia & Frozen 2

This study aims to deeply analyze the successful strategies of Disney movies in social media marketing, taking “Zootopia” and “Frozen 2” as case studies. With the expansion of the global movie market and the diversification of audience demand, animated movies are highly competitive, and Disney occupies a leading position with its strong strength and perfect network. The study first introduces the background of The Walt Disney Company, explaining the study's purpose and significance and the framework. Then it analyzes the global influence and marketing strategy of “Zootopia” respectively, including its background, the current fire situation, social media promotion techniques innovative parts, and offline promotion strategy. Then the background, audience reaction, social media promotion methods, and effects of Frozen 2 are discussed. It then compares the differences and changes in the marketing strategies of the two films, including social media strategies, offline promotion focus, cross-border cooperation methods, etc. It also discusses the evolution of marketing strategies, such as digital transformation, emphasizing user-generated content, exploring the application of new technologies, etc., as well as cross-cultural communication strategies. Finally, suggestions and expectations for movie marketing in the digital era are given, including strengthening innovation, building a social interaction ecology, pursuing content quality, and deepening cross-cultural communication strategies. The study summarizes the results, points out the limitations, and offers an outlook on future research directions, providing valuable experience and inspiration for the film industry.

Analysis Of the Future Development Trend of Marvel Superhero Movies: An Empirical Study Based on Time Series Method

With the expansion of the global entertainment market, Marvel superhero movies have had a significant impact on modern culture. Superhero movies have gained a wide audience with their unique themes, exciting plots, and visual effects. However, factors such as aesthetic fatigue and the pandemic have led to poor performance in recent years. This study aims to predict the future trend of superhero movies through time series analysis, providing decision-making basis for film and television companies. This article adopts a review study, ARIMA model time series analysis, and second-hand data analysis to predict using indicators such as historical box office, Tomatometer, and Audience Score. Research shows that superhero movies maintain a strong development trend, thanks to advances in digital technology and visual effects, as well as continuous exploration of new content. It’s thrilling, humorous, and righteous themes continue to attract loyal fans. New elements such as superheroes with different identities also attract new audiences, indicating that superhero movies will continue to develop.

Psychological impacts of packaging aesthetics of chocolate and its effects on consumer purchasing decision

This essay investigates the psychological impacts of packaging aesthetics on consumer purchasing decisions, specifically in the chocolate industry. The global chocolate market is highly competitive, necessitating brands to distinguish themselves through effective packaging strategies. This study explores three key elements of packaging aesthetics: color, background image, and information label, and their influence on consumer behavior. This research contributes to understanding how packaging aesthetics can be optimized to influence consumer choices in the chocolate market.