Abstract

In the realm of the art market, the widespread adoption of digital platforms and rapid technological advancements have had far-reaching effects. This paper explores how digital platforms have reshaped global art creation, distribution, and consumption patterns, analyzing their impact on democratizing access to art, disrupting traditional exhibition structures, and introducing new opportunities and challenges in the digital age. This paper investigates the transformative effects of web innovations on the art market, focusing on how digital platforms have reshaped global art creation, distribution, and consumption patterns. With the widespread adoption of the internet and rapid advancements in digital technologies, the art market is undergoing significant changes. This study examines key trends, case studies, and the broader implications of these changes, analyzing the democratization of access to art, the disruption of traditional exhibition structures, and the emergence of new opportunities and challenges in the digital age. It concludes by exploring both the advantages and complexities introduced by online platforms in the global art market and their long-term implications for the art ecosystem. As the internet expands and digital technologies evolve, the global art market faces unprecedented transformations. Traditional modes of art exchange and exhibition structures are being replaced by digital platforms, which not only expand the audience for artworks but also redefine interactions between artists and viewers. This paper aims to delve into the significant impact of these changes on the structure and ecosystem of the global art market.

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