Global Culture Research Articles

Analysis of cultural and identity transformations in the modern world

The issue of identification is becoming critical in the context of globalisation. On the one hand, globalisation stimulates the processes of cultural rapprochement and mutual infiltration. On the other hand, it is sharply criticised because of the desire to preserve one's culture and, accordingly, one's identity from "Westernization." The development of digital media exacerbates the problem of self-identification and socialisation of people through integration into virtual reality and the formation of online identities. This requires identifying the main trends of modern cultural and identity transformation and their careful analysis in the context of globalisation and the formation of the information society. The main methodological approaches of our study include constructivism, which allows us to identify the critical areas of identity construction in the global world, and structuralism, which identifies its main elements. Primary research methods: analysis of documents and sociological survey data, correlation analysis and case studies, synthesis, deduction, induction, generalisation, and systematisation. The study found that migration is a critical factor in modern identity transformations. Thus, it contributes to the launch of diametric processes: on the one hand, it influences the emergence of a hybrid identity as a product of cultural synthesis, and on the other hand, it actualises the processes of ethnic, religious, cultural, and national identification. Cultural globalisation promotes the exchange and borrowing of cultural values between peoples. At the same time, it increases resistance to Westernization by introducing practices of cultural isolation and a return to traditional values (cultural and religious). The formation of internet identity brings to attention the problem of constructing a virtual identity that is significantly different from the real one.

Examining the relationship of country-level digital ad spend and cross-border e-commerce buyers under cultural and political globalization

PurposeCross-border e-commerce continues to garner much attention within the international marketing literature as the world becomes hyperconnected through digital channels. Although there is an abundance of international marketing research on cross-border e-commerce, there is a lack of information regarding the influences of meta-institutional factors, such as a country’s level of globalization, on the relationship between digital advertising and cross-border e-commerce buyers. The objective of this research is to examine the effects of digital media ad spend at the country level on cross-border e-commerce buyers across countries under differing degrees of formal (i.e. political) and informal (i.e. cultural) institutional globalization.Design/methodology/approachThis work examines the influence of digital ad spend at the country level and the degree of the country’s formal and informal institutional globalization on the share of cross-border e-commerce buyers. We examine this issue within a 21-country, 8-year, unbalanced panel dataset.FindingsWe find that there is substantive heterogeneity in degrees of formal (i.e. political) and informal (i.e. cultural) institutional globalization and cross-border e-commerce across countries. Digital ad spend at the country level is positively associated with cross-border e-commerce buyers within a country. A country’s level of political globalization enhances, but cultural globalization was found to dampen the positive association. The results indicate that political and cultural globalization of a country both contribute to increased interconnectedness with the global market, yet the nature of the interconnection differs.Originality/valueThe findings are informative to international marketing managers navigating the digital landscape and highlight the importance of institutions in international marketing activities. The study specifically demonstrates the varying effects of the meta-institutional factors of a country’s level of political and cultural globalization on the association between digital ad spend and cross-border e-commerce buyers at the country level, across a wide variety of countries, thus also contributing to the effort to improve generalizations from multi-country comparisons in international marketing research.

THE GENESIS OF TAEKWONDO AROUND THE WORLD

Taekwondo is a martial art from Korea that has grown into a popular sport worldwide. This article looks at how taekwondo started and spread globally. We explore important historical events, cultural influences, and the role of international groups. The study shows how taekwondo combines tradition and modernity and its impact on global sports and culture.

Introduction

Games as multifaceted cultural artifacts have repeatedly intertwined with music. The article explores this relationship within European culture. Case studies from the tenth to the twentieth century outline the evolution of music’s conceptualizations and their manifestations in games. By examining this, the study not only suggests their influence on cultural and intellectual developments, but also underscores the significance of nondigital games in constructing and disseminating concepts about music as well as for a history of ludomusicology. Vice versa, it suggests that scrutinizing historical and cultural backgrounds and the socio-historical milieus that shaped play cultures enriches the understanding of historical and contemporary music games. Our tentative overview stresses the need for further dedicated studies on the history of music and games both in Western and in global cultures to uncover the ways in which these two domains interact and inform each other, and thus to broaden the scholarly conversation around music and games.

Analysing the impact of cultural globalization on the preservation and evolution of local traditions

Analysing the impact of cultural globalization on the preservation and evolution of local traditions

Cultural Globalization and Education Strategy to Develop Cultural Literacy and Digital

The globalization of culture and education has had a significant impact on how people and communities engage, learn, and prosper. This globalization process facilitates a faster and broader exchange of cultural concepts, values, and customs through digital tools, enhancing global perspectives and increasing the availability of a wide variety of educational materials. Within this framework, cultural and digital literacy is increasingly important as a key skill that individuals need to have in today's world. Cultural literacy includes awareness and appreciation of cultural diversity, along with the capacity to communicate and engage effectively with people from diverse cultural backgrounds. On the other hand, digital literacy involves the skills to utilize information and communication technology in a professional and ethical manner. Literacy advancement requires an approach that is embedded in the academic syllabus, incorporates the use of digital tools for education, and highlights the teaching of values such as tolerance, empathy, and acceptance of cultural differences. Strategies to increase cultural and digital literacy consist of: (1) Increasing accessibility and utilization of digital tools in education, (2) Combining project-based learning with international and cross-cultural collaboration, (3) Providing professional development for educators in using inclusive technologies and teaching methods, and (4) Advocate for cultural and virtual exchange programs to provide students with first-hand experience of global cultural diversity. Therefore, cultural and digital literacy not only increases individual capacity to adapt to changes in globalization but also forms a society that is more inclusive and ready to face future challenges.

Movie-related Korean Wave and intention to visit: The role of country image as a mediating factor

The Korean Wave, also known as Hallyu, is a phenomenon of globalization of South Korean culture that has influenced many aspects of life in various countries. Indonesia is a country affected by the Korean Wave due to globalization through the media. This paper aims to analyze the impacts of four detailed movie-related Korean Wave variables (visual, vocal, celebrity, and language) on intention to visit South Korea, with country image as a mediating variable. The research sample consisted of 302 fans and non-fans of the Korean Wave who either experienced or were interested in Korean Wave cultural contents. Data were collected from September to October 2023. The results were analyzed using the Partial Least Squared Structural Equation Model (PLS-SEM). The results confirm that four Korean Wave traits positively affect Indonesian tourists’ desire to travel to Korea. Improving the movie quality, including visuals, voice, celebrity, and language, might motivate Indonesian tourists to visit Korea. Likewise, the country’s image is positively and significantly influenced by each of the four Korean Wave variables. The findings were statistically significant at 5% significance level. Moreover, the study discovered that the perception of the country considerably affected the desire to travel and served as a go-between for the effects of film visuals, celebrity presence, and language on the decision to visit.

A discursive construction of self in selected songs by Azeez Fashola (aka Naira Marley)

Studies on Azeez Fashola (aka Naira Marley) have only made passing comments on his personality. Most of the comments present negative perceptions about the personality of Naira Marley (NM). Such negative commentaries, this study contends, are insufficient in describing the construction of identities in NM’s lyrics. This study investigates the construction of self in selected songs of NM with a view to describing what the construction of self reveals about his music. Twenty-five songs by NM constitute the study population. However, data were drawn from eight purposively selected singles of NM. Using a fusion of social constructionist theory and literary stylistics, the study situates NM’s lyrics in global hip hop culture to show the meeting and departure points between NM’s tropes and those of other artistes. The study reveals that contextual variables are deployed in the construction of identities in NM’s songs. Against the submission of scholars that the contents of NM’s lyrics are replete with negative realities, he articulates the prevalence of alcohol addiction and cyber fraud among Nigerian youths. He equally assumes the role of a social reformer. Apart from the danceable beats that garnish his lyrics, NM also articulates burning societal issues.

A Content Based Analysis of Cultural Depictions in English Textbook

The role that culture plays in teaching English as a global language is complicated by the language's widespread usage in a variety of international situations. Using a well-known paradigm of cultural representation in ELT textbook design by PCTB for grade 9, this study focused on a content analysis of four categories: objects, practices, viewpoints, and persons. The researcher has used qualitative research methods and content analysis as a tool for the analysis. Cultures, which are made up of a society's behavioural patterns that include details about common daily activities and rituals. The variety of foreign cultures that were depicted in these textbooks was obviously unbalanced. This is explained by the fact that the cultures of English-speaking nations are normal in comparison to other civilizations across the globe. It is believed that using English as an international language can help students become more proficient in cross-cultural communication and improve their intercultural competency.If writers of instructional materials focus more on the significance of global culture, this can be made achievable. By using content analysis method the research has evaluated the content of the textbook.

Cultural Identity in Museum Exhibits: Power Symbols in Intercultural Communication

The research provides a comprehensive investigation into the profound impact of museum exhibits, particularly those centered on potent symbols, on audience cultural identity and cross-cultural exchange, especially within the contemporary context of globalization. It elucidates the pivotal role played by museums as essential conduits of cultural expression, leveraging historical artifacts and symbolic representations not only to deepen audience appreciation of their own cultural heritage but also to foster empathy and appreciation for the diverse cultural perspectives prevalent worldwide. Through meticulous analysis of these exhibits, the study reveals the intricate cultural narratives they convey, thus emphasizing the critical role museums play in facilitating profound cross-cultural understanding, nurturing meaningful cultural dialogue, and shaping both individual and collective cultural identities. By showcasing objects rich in historical significance, aesthetic beauty, and societal values, museums emerge as dynamic platforms for cultural interpretation and exchange, effectively bridging cultural divides and promoting mutual understanding amidst the diverse tapestry of global cultures.

Integration of P5 in Local Wisdom-Based Social Studies Learning as a Form of Strengthening the Pancasila Student Profile in Junior High Schools

Local wisdom has an important role in cultural sustainability in a global context. The current development of globalization has the potential for a shift in local values to a more attractive global culture. This research aims to determine the strategies carried out by the Taruna Nusa Harapan Junior High School, whose students have a diversity of ethnicities, religions and national origins in maintaining local wisdom values in the City of Mojokerto. This research uses qualitative methods by collecting data using in-depth interviews with P5 facilitators, teachers and students, observation and documentation. Data processing techniques use source triangulation. The results of the research show that Taruna Nusa Harapan Junior High School preserves the values of local wisdom through the Project for Strengthening the Profile of Pancasila Students (P5) by highlighting the theme of local wisdom by creating an activity entitled the Tunas Maja festival. Not only co-curricular activities, P5 Activities with the theme of local wisdom are very supportive in instilling local wisdom values in social studies learning for grades VII and VIII. The strategy used by the social studies teacher is to insert local wisdom material into relevant social studies materials such as class VII material about the relationship between the diversity of geographical conditions in the archipelago and the formation of cultural diversity. Apart from that, class VIII material, this theme is relevant to material regarding awareness of social changes that are occurring in the contemporary era with the theme of microhistory, local history, oral traditions.

Revolution or Order? Buddhist Responses to the 2021 Military Coup in Myanmar

The military coup in Myanmar on February 1, 2021 ended a period of semi-civilian rule (2011–2021), bringing the country once again under direct military rule. Recent research into the religious responses to the coup in its early phases indicate that the mass protests were characterised by global internet culture, inter-religious solidarity, and new visions for a plural and democratic Myanmar. The Buddhist Sangha, it is often claimed, remained silent and mainly supportive of the military. Through a multi-method approach to textual analysis, qualitative interviews, and field work, this article seeks to analyse possible shifts in the ways that Buddhism has contributed to both justification of the military’s action and resistance to it. It is argued that Buddhist support for the coup must be understood not only within an instrumentalist framework, but also through what is referred to in this article as a Buddhist Ideology of Order. In opposition to this, a Buddhist revolutionary movement is identified. It envisions radical societal transformations, including of institutional Buddhism itself. Finally, the data show that pro-revolutionary activities go well beyond established monastic revolutionary networks, indicating broader Sangha engagements in the Myanmar Spring Revolution than has often been assumed.

Arsitektur Tradisional Bali pada Bangunan Puri Sebagai Daya Tarik Wisata Minat Khusus dalam Mendukung Pengembangan Pariwisata Berkelanjutan di Bali

The existence of the castle or puri as a historical and cultural heritage of traditional Balinese architecture at this time began to fade due to the influence of modernization. Not a few puri in Bali have experienced commodification both in terms of shape, function and meaning. Therefore an effort is needed to maintain the continuity of traditional Balinese architecture in the castle building in the midst of global culture, namely by developing the castle towards special interest tourism which is currently becoming a trend in the tourism world. The purpose of this study is to identify the potential of traditional Balinese architecture in castle buildings as a tourist attraction of special interest in supporting the development of tourism in Bali. This research included descriptive qualitative research conducted for three months at Puri Kaba-Kaba, Tabanan, Bali. Data collection was carried out through participatory observation on traditional Balinese architecture in Puri Kaba-Kaba, in-depth interviews with four informants consisting of castle leaders, tourism conscious groups, and the Head of Kaba-Kaba Village, as well as documentation studies of relevant literature and documents. The results of the study show that Puri Kaba-Kaba still preserves the concept of Sanga Mandala especially in parts of sacred or infused places that contain form, function, and meaning of traditional Balinese architecture that is unique and of historical value so that it has the potential

Scope Management in Industry 4.0 Projects

This study investigates the implementation of marketing innovations within the framework of Industry 4.0, focusing on Asian corporate culture. Companies must innovate in the rapid globalization and digital transformation era to stay competitive and meet evolving client demands. The research identifies 15 critical attributes essential for marketing innovation in Industry 4.0, including augmented reality, virtual cryptocurrencies, and the Internet of Things (IoT). These innovations represent a blend of technological and non-technological advancements companies use to enhance their marketing strategies. The study examines the impacts of these innovations through a survey of 50 companies utilizing Industry 4.0 technologies. Key findings indicate significant impacts such as increased competitiveness, improved customer communication, and enhanced work efficiency. Larger companies and those in the automotive sector rate these impacts more highly, reflecting their greater reliance on technological advancements. Additionally, the study reveals that cultural factors influence the perception of these impacts, with companies in Asian cultures exhibiting varied responses compared to those with a global business culture. The pilot study utilized qualitative and quantitative methods, including structured surveys and descriptive statistical analysis. The results underscore the importance of effective scope management in successfully implementing Industry 4.0 projects, emphasizing the need for clear goal-setting, resource allocation, and change control. The research highlights the necessity for organizations to adapt their corporate culture and develop innovative marketing strategies tailored to their specific contexts. These insights offer practical recommendations for optimizing project outcomes and maintaining competitiveness in the digital age.

From legacy systems to modernisation: A case study on migrating to a new customer relationship management system

This paper presents a case study of how one mid-size institution of higher education found themselves modernising their database of record with a new customer relationship management (CRM) system, while managing the realities of limited funding and staffing, changing strategies and organisational legacies of longstanding policies and processes. At their core, changes to systems are organisational changes. Software systems are updated in line with the changing technological improvements in global cultures and their intersection with the evolving needs of institutional strategies. At its best, a system and software update's primary purposes are to serve and amplify the people who design, build and work within those systems. As with everything involving change, there needs to be an honest assessment of the organisation's strengths and weaknesses in the areas of cultural readiness for the necessary human engagement and support for the updated systems, an actionable plan hung firmly on the vision and strategies outlining the specified changes and, most crucially, an evolving staffing alignment of skilled professionals to business needs. CRM conversions are a worthy test of these three essential pillars of successful systems change.

Critical Theory and the Global Civic Imagination: Ethics and the Reconstitution of Citizenship in Decolonial Thought

Abstract: In this essay, I show how critical projects of decoloniality might help build a new humanity. I focus on the intellectual output of Chielozona Eze, arguing that, as public-service scholarship, it bears witness to the shifts occurring in contemporary decolonial thought and thus exemplifies the role the humanities can play to midwife an inclusive and empathetic global democratic culture so central to decolonial studies. My analysis aims to demonstrate how the humanities can be a tool in meeting civic needs and interests and thereby help rehabilitate modern society.

Globalization of Argentine Tango and Its Cultural Adaptations in Dance Cultures Worldwide

This paper explores the globalization and cultural adaptations of Argentine Tango, a dance form that has transcended its origins to become a global phenomenon. The study delves into the historical spread of Tango from Buenos Aires to various parts of the world and examines how it has been adapted in different cultural contexts, including Europe, Asia, and North America. The paper discusses Tango’s role as a cultural bridge, fostering cross-cultural exchange and understanding through international festivals and collaborations. It also addresses the challenges faced in maintaining Tango’s authenticity while adapting to diverse cultures and highlights the resilience of Tango enthusiasts in preserving the essence of the dance. The impact of Tango on global dance culture is analyzed, emphasizing its influence on other dance forms and its contribution to the diversity of global artistic expression. The paper concludes with a reflection on the future directions of Tango’s globalization and its potential for further cultural exchange, underscoring the significance of Tango as a symbol of cultural interconnectedness and artistic innovation.

Magazines and Modern Identities: Global Cultures of the Illustrated Press, 1880–1945

Magazines and Modern Identities: Global Cultures of the Illustrated Press, 1880–1945

FOSTERING INTERCULTURAL COMPETENCE: UNLEASHING THE POWER OF AI-BASED TOOLS IN SHAPING STUDENT CRITICAL THINKING SKILLS

Foreign language acquisition extends beyond linguistic competence, offering students access to additional knowledge in subjects like geography, history, and literature. Integrating language learning with other disciplines enables students to use a foreign language as a tool to enhance their understanding of various subjects. This case study illustrates the implementation of AI-based tools in the teaching culture alongside foreign language instruction which aims to impart a foundational critical thinking understanding of the host country's culture. While it shares some similarities with acculturation, the distinction lies in the fact that foreign language learners retain their identity as native speakers of their own culture while enriching their background knowledge with elements from the culture of the language being studied. This process transforms learners into carriers of global culture and enhances their appreciation for their cultural heritage. This article spotlights the revolutionary impact of AI tools in English language education. AI-driven generators have the possibility of transcription and editing capabilities and enhancelistening and speaking skills by offering detailed feedback. It discusses how AI-based instrumentsseamlessly integrate into various learning environments, be in-person or remote, offering personalized guidance for students. The article emphasizes the app's collaborative features, promoting engagement and peer learning, ultimately propelling language education into a new era.

A Righteous Smokescreen: Postwar America and the Politics of Cultural Globalization

A Righteous Smokescreen: Postwar America and the Politics of Cultural Globalization