ABSTRACT The surge in global agricultural input prices, particularly for nitrogen (N) fertilizers, has presented challenges for farmers facing stagnant crop prices and rising production costs. This study explored a system designed to sustain or enhance farmers’ income while reducing production costs, with a specific focus on implementing practices that involve cultivating crops with lower rates of fertilizer than conventional rates, particularly in smaller land settings, through on-farm experimentation (OFE). OFE was conducted over three years across 11 fields in Gifu, Japan, utilizing a strip trial design to investigate the effect of fertilizer input rates on rice yield. To collect yield data, unmanned aerial vehicle (UAV)-mounted multispectral cameras were deployed. A Gaussian process model was used to address the impact of fertilizer input rates on yield while accounting for spatial yield variation. The study further assessed the number of field trials achieving positive profits at certain probability levels by integrating outcomes from multiple OFEs. The results highlighted little rice yield response to fertilizer input in most of the fields, while several fields showed significant positive yield responses. Notably, the use of lower fertilizer input rates in certain fields proved to be more profitable whereas higher fertilizer input rates were less profitable in most fields. The results further emphasized the economic viability of lower rates, especially when fertilizer prices are high, thus contributing valuable insights for sustainable and profitable rice production in Japanese cultivation.