Influence of Purchase Decision for An Advanced Production Digital Platform Adoption Process in The Coal Industry: The Investigation Using Pls-Sem Analysis

Abstract

In 2022, the coal-producing sector faced unusual difficulties, which were paralleled by a significant rise in global pricing. The business is too complex for the the most advanced technologies, especially when it comes to figuring out the best blend scenarios. This calls for a comprehensive approach that combines modern technology with careful consideration to support companies in surviving in a competitive and unpredictable commercial environment. Over the past few years, industries have been seeking technological advancement in an effort to improve operating procedures and efficiency, but these innovations still face challenges in being broadly accepted and adopted. In order to determine the primary characteristics that most significantly promote technology adoption, this study combines the Unified Theory of Acceptance and Use of Technology (UTAUT) with purchasing decision theory. The main tool used to collect data is structured questionnaires, which are given to respondents who fulfill predetermined requirements. The replies are gathered, and the SmartPLS 4.0.9.9 software is used to handle them. According to the study, behavioral intention and behavior manner use are not significantly mediated by unanticipated situational events or other people’s attitudes that align with purchase decision theory. Additionally, users’ use of behavior to adopt digital production platforms in the coal mine business is positively impacted by behavioral intention. Policymakers could consider encouraging all staff members on a regular basis to help them develop a positive mindset, which will enhance their usage behavior.