Global Market Research Articles

Development of Madura Batik MSME HR as a Catalyst for Green Entrepreneurship in Indonesia

The purpose of this study is to look at how human resource (HR) development in Batik Madura micro, small, and medium-sized enterprises (MSMEs) might act as a catalyst for green entrepreneurship in Indonesia. Green entrepreneurship is becoming the primary emphasis for decreasing negative environmental consequences while enhancing competitiveness in a global market that is more concerned with sustainability. HR plays a crucial role in implementing technical innovation and environmentally sustainable industrial processes. This study takes a qualitative method, with in-depth interviews with the owners, managers, and employees of MSME Batik Madura, as well as a literature analysis on green entrepreneurship.According to the study's findings, sustainable human resource development through training and education that emphasizes sustainability can boost productivity and efficiency in batik manufacturing. Furthermore, human resources with environmental consciousness and digital marketing abilities help Madurese batik products compete more effectively in national and international marketplaces. This study promotes collaboration among government, academics, and industry stakeholders to strengthen the development of human resources for Madura Batik MSMEs, which is the primary pillar in the transition to green entrepreneurship.

Tesla’s Electric Future: A Comprehensive Marketing Strategy Analysis and Implementation Plan

This paper deeply explores the essence of Tesla’s marketing strategy in the field of electric vehicles, and accurately extracts three core competitiveness: brand influence, technological innovation and vertical integration of industrial chain. At the same time, it also faces the severe challenges faced by Tesla in expanding production capacity and coping with fierce competition in the market. In view of the explosive growth trend of the global electric vehicle market and the huge potential of the international market, this paper carefully planned a series of comprehensive strategic measures aimed at promoting Tesla’s continued growth. These measures not only cover the diversification of product lines, refined pricing strategies, increased investment in marketing resources and global market expansion, but also emphasize the flexible response mechanism for extreme market demand changes and deep cultivation of emerging markets to ensure Tesla’s leading position in the global electric vehicle industry and continue to lead the trend of industry innovation and development. In such a rapidly changing industry, Tesla must continuously enhance its strategic adaptability and innovation capabilities to meet the challenges of the future.

Barriers influencing the sustainable development of community-based tourism (CBT): evidence from Ciaotou heritage village in Taiwan

PurposeIn recent years, community-based tourism (CBT) in the global market has been combined with specific themes in order to establish various tourism activities. Relatively few studies have comprehensively investigated how this type of CBT should be developed. Therefore, this study takes CBT with festival themes combined with community characteristics as a case study, which explores what obstacles exist in CBT with a combination of community characteristics – the industrial history of sugar factories and external themes, such as, formal flower displays.Design/methodology/approachThe thematic analysis is employed for data analysis of interviews. All interview participants were stakeholders.FindingsThis study identifies five types of obstacles: policy-related, environmental-related, innovation-related, industry-related and communication-related. Based on these findings, it is vital to consider both community and other characteristics of CBT. At the same time, after evaluating the rational perceptions of different stakeholders within the same type of obstacle, this study proposes a more specific and comprehensive development strategies for CBT.Originality/valueTo the best of the authors' knowledge, this is the first study of community agricultural tourism which collected the viewpoints of different stakeholders – tourists, residents, community associations, local businesses and the government. This study employs in-depth analysis of external policies and environmental and agricultural factors to discover and develop relevant coping strategies and implications.

Strategic Digital Marketing Innovations: The Role of Community Engagement in Lululemon’s Market Leadership

In the global sportswear market, Lululemon Athletica has emerged as an industry leader with its unique digital marketing strategy. This study explores how Lululemon has significantly increased brand awareness and customer engagement through an innovative digital strategy that combines search engine optimization (SEO) and search engine marketing (SEM) techniques. Lululemon actively utilizes social media platforms, such as Instagram, to create a strong brand community and enhance consumer loyalty and brand connection through marketing campaigns such as #TheSweatLife. This study analyzes how these strategies have helped Lululemon to gain a strong position in the market and effectively respond to challenges from competitors such as Nike and Adidas. The results show that digital marketing not only drives brand growth, but also creates sustainable customer relationships and improves competitiveness in the market. The findings of this paper provide important insights into the marketing strategies of other brands in the digital era, and despite the lack of comprehensive quantitative data support, Lululemon’s success provides lessons for exploring innovative market engagement models.

Real Estate Market Transformations Amidst Post-Pandemic Sino-U.S. Economic Trends

In the post-pandemic era, the global economic landscape has undergone profound changes. As the world’s largest economies, the economic policies and market performances of the United States and China have exerted far-reaching impacts on the global real estate market. This paper delves into the current state and future trajectory of the real estate market under Sino-U.S. economic trends, focusing on commercial real estate, residential investment, property taxes, financing, and laws and regulations. It also incorporates keywords such as easements, deed transfers, premium discount rates, home mortgages, police powers, liens, common law, fixtures, joint leases, marital property, private property, and trespassing to provide a comprehensive analysis.

A Study on the Development of the Tesla Brand and Its Societal Impact

This study explores the development of the Tesla brand and its profound societal impact. As a pioneer in the global electric vehicle industry, Tesla has achieved remarkable advancements in technological innovation while attracting widespread social attention through its unique business model and marketing strategies. The study first analyzes the background and evolution of the Tesla brand and then discusses its societal impact from the perspectives of environmental protection, technological progress, industrial chain influence, and social responsibility. The results indicate that Tesla has expanded the global electric vehicle market, promoted the adoption of green energy, and shifted public perceptions of the automotive industry. Additionally, Tesla’s branding strategies have inspired innovation and marketing approaches in other companies. Despite its success in sustainability and technological breakthroughs, Tesla faces challenges in labor management and financial sustainability. This study provides valuable insights into the future development of the electric vehicle industry and calls for companies to balance technological advancements with the fulfillment of social responsibilities.

Exploring the Cultural Influences on Modern Chinese Jewellery

Since the turn of the twenty-first century jewellery industry of China has been showing clear signs of rapid expansion. A major contributing factor to this development has been the artistic skills of the Chinese designers who have created a separate brand for themselves globally. This paper seeks to understand the rising popularity of the designers in the light of the debate that exists in jewellery designing research field- skill vs aesthetics. The youthful Chinese brand has created a syncretistic design that showcases the traditional Chinese aesthetic (or philosophy) and tempers it with the technical skills of the West. This has led to a new phenomenon of Zhong- reviving the traditional Chinese in the light of the global West. In light of this development, young consumers who have dispensable income in their hand are now bent on purchasing customised bespoke jewellery. Various Chinese designer-artists and their aesthetic branding has been compiled together through various secondary literature review to critically analyse this new Chinese phenomenon visible in the global jewellery market.

Overcoming Product Catalog Challenges in Telecom : A Technical Perspective

This comprehensive article explores the intricate challenges telecom providers face in managing complex product catalogs across multiple customer touchpoints. With the global telecom market projected to reach $2.47 trillion by 2028, efficient catalog management is crucial for maintaining competitiveness and customer satisfaction. The article delves into the multifaceted complexities of telecom product catalogs, including regional pricing variations, dynamic promotional offers, and the need for real-time synchronization across platforms. It outlines key challenges such as catalog complexity, slow data retrieval, frequent updates, third-party integration latencies, high traffic spikes, and campaign management inconsistencies. The article then presents innovative technical solutions and best practices, including the adoption of industry-leading catalog solutions, leveraging ElasticSearch for faster data retrieval, implementing differential processing for updates, preprocessing third-party integrations, utilizing dynamic UI templates, employing advanced campaign management tools, and implementing inventory prefetching. These solutions aim to enhance operational efficiency, improve customer experiences, and accelerate time-to-market in the rapidly evolving telecom industry.

Supply Chain Challenges and Counter Measures in the Recovery of Luxury Market

In the past, people’s understanding of the luxury consumer market was limited to the unattainable and expensive ones, which led to a series of problems, such as the fact that luxury brands need to find quality and reliable suppliers, the luxury market was hit hard during the COVID-19, the supply chain was broken, a large number of layoffs, a large number of store closures, and so on. Then there are the sharp price increases in the post-COVID-19 luxury market. Before formally writing this paper, I read and searched a lot of literature. I found that there were many articles on management, economy and business, but few articles could focus on how the luxury goods market before and after the novel coronavirus epidemic changed from a downturn to attracting a large number of customers to buy luxury goods even though the price increased many times. With the development of the global consumer market, the luxury market is playing an increasingly important role.

Intellectual Property Risks and Countermeasures in Cross-Border E-Commerce

Cross-border e-commerce has experienced rapid development driven by globalization trends, emerging as a significant force propelling international trade and economic growth. However, with the intensification of legal, cultural differences, and technological changes across nations, intellectual property issues in the cross-border e-commerce sector have become increasingly prominent. Intellectual property serves as the core of business innovation and market competition; any infringement thereof can lead to substantial financial losses for enterprises and erode market trust and brand reputation. Cross-border e-commerce enterprises face multifaceted intellectual property risks, including infringement, brand theft, and data leakage, particularly within differing legal systems, complicating these issues further. The protection of intellectual property is not only crucial for safeguarding corporate interests but also a necessary prerequisite for ensuring the healthy development of the global market. In response, cross-border e-commerce enterprises must adopt proactive measures, ranging from institutional construction to enhancing user awareness, to comprehensively address intellectual property risks and ensure their competitiveness and sustainable development in the international market.

Research on the Relationship Between Cross-Cultural Marketing and Brand Recognition and Loyalty

This paper explores the critical role of cross-cultural countermeasures in international marketing, focusing on the factors that influence the growth of enterprises in diverse cultural contexts and the operational challenges they face. As globalization deepens and the economic and cultural ties between nations become increasingly close, the need for culturally sensitive marketing strategies has never been more crucial. The study investigates how multinational companies, particularly through the case of McDonald’s, successfully navigate the complexities of cross-cultural marketing to enhance brand recognition and customer loyalty. Utilizing a mixed-methods research approach, including both quantitative data analysis and qualitative case studies, the paper examines the impact of localized marketing strategies on brand awareness and consumer behavior in different markets. The findings highlight the importance of adapting marketing strategies to the cultural context of each target market, emphasizing product localization, cultural adaptation in advertising, and leveraging local insights. The research concludes that culturally sensitive marketing strategies significantly contribute to global brand success and customer loyalty, offering practical recommendations for firms aiming to strengthen their global market presence.

Exploring Ganoderma lucidum: morphology, cultivation and market potential.

Ganoderma lucidum, known as the "mushroom of immortality," is a white rot fungus renowned for its medicinal properties, attributed to its bioactive compounds. Although species with similar morphological traits to G. lucidum are found across the globe, precise identification is made possible through DNA barcoding and molecular phylogenetic analysis. Global cultivation and wild harvesting of G. lucidum are both done in response to the growing market needs. Artificial cultivation is typically performed on sawdust, but other woody substrates and the wood log method are also employed. This cultivation leverages the fungus's ecological role in converting industrial and agricultural solid wastes into biomass, thereby producing functional food and potential pharmaceutical sources. The review consolidates research on various aspects of, including cultivation methods (sawdust, agricultural waste, wood logs, and submerged fermentation), and the current global market conditions.

The European Energy Crisis and the Consequences for the Global Natural Gas Market

The Russian invasion of Ukraine in February 2022 led to severe disruptions in the European gas market with significant repercussions on a global scale. The conflict caused a surge in energy prices, a major reshuffling of global natural gas flows, and a shift in the policy-makers’ agendas toward energy supply security. This paper provides a comprehensive review of the developments in the global gas market in the aftermath of the war in Ukraine, focusing in particular on the European gas market and on global LNG trade flows. We first review the characteristics of the gas market in terms of both pricing benchmarks and contractual terms. Next, we analyze the changes to LNG and natural gas production, consumption, and trade flows throughout the European energy crisis. Finally, we review the main policy response to the energy crisis and present some considerations on the gas market outlook. JEL Classification: L95, P28, Q35

The Geological Characteristics, Resource Potential, and Development Status of Manganese Deposits in Africa

Manganese is a critical metal extensively used in steel production, battery manufacturing, and the chemical industry. Manganese deposits are widely distributed globally, with African manganese deposits holding a particularly significant position. This study provides a comprehensive overview of the current status of manganese resources in Africa and analyzes the main types and genesis of the deposits. It also explores the significance of African manganese resources within the global manganese industry and examines the exploration, development, production, and trade status of African manganese ore, revealing dynamic changes and trends within the industry. Africa plays a key role in global manganese resources, with its reserves and resources accounting for 69% and 51% of the global totals, respectively. South Africa is the largest manganese producer, while Gabon and Ghana are also important countries in terms of manganese resources. Based on the host rock and genetic types, African manganese deposits primarily include banded iron formation (BIF)-hosted, black shale-hosted, karst-hosted, and volcanic sedimentary deposits. Additionally, manganese exploration projects in Africa are active, with significant production growth in South Africa and Gabon, and Africa’s standing in the global manganese market is steadily increasing. Trade data also indicate that South Africa dominates manganese exports in Africa and globally. Despite fluctuations in global export volumes, African manganese exports remain high. The prospects for Africa’s manganese industry are promising, and further strengthening of manganese exploration and development will help enhance Africa’s influence in the global manganese market, making a more significant contribution to global industrial and economic development.

Variation of elastase, collagenase, tyrosinase enzyme inhibitory and antioxidant potential of different tea cultivars

Sri Lankan tea germplasm consists of over 600 accessions, and currently, 70 cultivars are recommended for commercial cultivation. However, the skin whitening and anti-aging effects of Sri Lankan tea cultivars/accessions have not been reported. In this study, tea leaves and black tea of fifteen tea cultivars were tested for their anti-oxidative and enzyme inhibitory potentials against elastase, collagenase, and tyrosinase enzymes for the first time. All samples were evaluated for their total polyphenol, caffeine, and individual catechin contents, and the results significantly differed among tea cultivars. The antioxidant potential of black tea and tea leaves significantly varied among the tea cultivars used. The enzyme inhibitory potential on tyrosinase, elastase, and collagenase inhibitory potential in black tea were varied among the tea cultivars, with the IC50 ranged from 208.82 ± 5.18 to ≥ 1200 ppm, 36.71 ± 6.38 to ≥ 600 ppm, and 786.31 ± 2.33 to ≥ 1300 ppm, respectively. None of the tested tea cultivars resulted in strong collagenase inhibitory potential. This study concludes that, among the tested tea cultivars, black tea manufactured using tea cultivars TRI 4004 and TRI 4049 and both tea leaves and black tea manufactured from TRI 4053, TRI 3017, and TRI 4061 exhibited remarkable anti-aging and skin-whitening properties. The findings of this study could be utilized for the selection of tea cultivars/accessions for the manufacture of speciality tea with functional properties and also to promote Sri Lankan tea in the global market.

<b>Performance of Candidate Varieties of Basmati Rice in Uniform Yield Trials</b>

The primary focus of rice breeding research is now on developing high-yielding rice varieties with early maturing and physio-chemical features, such as improved cooking quality, aroma, and extra-long grain. This shift in focus is driven by the growing global demand for high-quality rice. Using traditional breeding methods to trait pyramid these extremely important traits while maintaining yield and quality is a challenging task. Good grain quality(aromatic), fertilizer responsiveness, and high-yielding varieties can help the farmers in Pakistan to increase their revenue despite global population growth and changing international market patterns. At the Rice Research Institute, Kala Shah Kaku (RRI KSK), new, improved, high-yielding, extra-long grain lines with the qualities of early maturity, small stature, and good cooking with aroma are being developed through traditional breeding methods. The present study aimed to assess the genetic variability of these lines in terms of paddy yield and to discover superior high-yielding cultivars suitable for widespread cultivation. There were notable variations in paddy yield among the different entries in the pooled analysis. The highest average paddy yield (5010 Kg/ha) was seen in entry 10640-10-1-1-1, followed by entry 10684-3-1-2 (4990 Kg/ha) and PK 10434-6-2-1 (4550 Kg/ha) and suggested for general cultivation based on their mean paddy yield. A strong positive correlation was seen between the grain thickness grading of over 2.2 mm and the number of panicles per plant. The overall quality of the Uniform Yield Trials of Fine rice samples can be reported as excellent for PK 10306-15-5, PK PB-8 and PK 10678-2-1-1 over check Basmati-515. There will be a simultaneous increase in grain yield with improvements in these qualities.

READINESS OF MIGRANTS FROM UKRAINE FOR SOCIAL RISKS

The article aims to research the readiness of migrants from Ukraine to social challenges abroad. Research methods: analysis and generalization of literature and sociological research and theoretical generalization. The high rate of uncertainty avoidance and slow feedback to the employer show us that most migrants from Ukraine belong to the administrative type of organizational culture. The peculiarities of the organizational culture of migrants can lead to the fact that they can face significant social risks, namely the risk of being in the second or third sector of the global labor market. It also leads to a loss of competence and initiative, self-confidence, the ability to make decisions, seek and use feedback from the environment in the host countries, and the threat of "brain waste". Willingness to take risks among Ukrainian youth shows a consistently low rating against the background of the growing desire for material values. Risk readiness of the older generation among migrants from Ukraine practically does not differ from risk readiness among young people. The shares of migrants of both age groups who risked working abroad in the absence of any agreement are almost the same. This completely distinguishes them from young people abroad, who, according to surveys, are almost 100% ready to take risks. So, we can say that the competitiveness of young migrants from Ukraine is not enough for their status as "missionaries of market ideas". Moreover, the main source of resistance is the reluctance to take risks and the fear of private defeat. Rejection of risks in itself represents the most dangerous risk of building a non-market Ukraine.

The Role of Business Analysts in Enhancing Customer Satisfaction through Advanced Business Systems

Business Systems Analysts (BSAs) play a pivotal role in today's digital-first business environment, particularly in sectors such as insurance, fraud detection, and e-commerce. This article examines the critical function of BSAs in leveraging advanced business systems to drive operational efficiency, risk mitigation, and customer satisfaction. With the global business intelligence market projected to reach $33.3 billion by 2025, the demand for skilled BSAs continues to grow. Their unique ability to bridge technical capabilities with business needs positions them as key enablers of digital transformation. Through case studies and industry data, this research illuminates how BSAs contribute to project success, cost reduction, and enhanced customer experiences. The article also explores emerging trends and technologies that are shaping the future of business systems analysis, highlighting the evolving nature of the BSA role in an increasingly data-driven business landscape. This revised abstract provides a more condensed overview of the article's content, touching on the key points without duplicating the detailed information presented in the introduction. It also emphasizes the forward-looking aspects of the study and its relevance to current business trends.

TRANSFORMING CUSTOMER RETENTION IN FINTECH INDUSTRY THROUGH PREDICTIVE ANALYTICS AND MACHINE LEARNING

In recent years, the fintech industry has experienced rapid growth, driven by technological advancements and evolving consumer expectations. Fintech companies offer innovative financial services, such as digital banking, investment platforms, and payment solutions, catering to the needs of a tech-savvy customer base. However, as competition intensifies, customer retention has emerged as a critical challenge for these companies. According to a study by Ransom (2021), acquiring a new customer can cost five times more than retaining an existing one, making it imperative for fintech organizations to focus on strategies that enhance customer loyalty. The financial technology (fintech) sector has experienced unprecedented growth in recent years, fundamentally transforming how individuals and businesses access and manage financial services. Characterized by the integration of technology with financial services, fintech encompasses a wide array of offerings, including digital banking, peer-to-peer lending, robo-advisory services, and payment processing. As of 2023, the global fintech market was valued at approximately $309 billion and is projected to reach around $1.5 trillion by 2030, according to a report by Fortune Business Insights. This remarkable growth is largely attributed to advancements in digital technology, increasing smartphone penetration, and a growing consumer preference for online financial solutions. Moreover, the COVID-19 pandemic accelerated the adoption of digital financial services, as consumers sought contactless transactions and remote banking options.

Technological Innovation for Sustainable Supply Chain Management in the Food Industry

This study explores the critical role of technological innovations—specifically blockchain, Internet of Things (IoT), and artificial intelligence (AI)—in enhancing sustainable supply chain management within Malaysia's food industry. As the industry faces increasing pressure to adopt sustainable practices due to environmental concerns, regulatory demands, and consumer expectations, these technologies offer significant potential for improving traceability, reducing waste, and optimizing operational efficiency. The research highlights how blockchain enhances transparency and ethical sourcing, IoT enables real-time monitoring to minimize waste, and AI optimizes demand forecasting and inventory management, reducing overproduction and resource waste. However, the study also identifies substantial barriers to the adoption of these technologies, particularly for small and medium-sized enterprises (SMEs). These challenges include high implementation costs, a shortage of skilled labor, and concerns over data security and privacy. To address these issues, the study recommends starting with pilot projects to mitigate risks, investing in continuous workforce training, enhancing data security measures, and leveraging government support and industry collaborations. By overcoming these challenges, Malaysia's food industry can effectively integrate these innovations, leading to more sustainable, efficient, and resilient supply chains. This research underscores the importance of strategic planning and continuous improvement in fully realizing the benefits of technological advancements, thereby positioning Malaysia’s food industry as a leader in sustainable practices within the global market.