Abstract
This paper deeply explores the essence of Tesla’s marketing strategy in the field of electric vehicles, and accurately extracts three core competitiveness: brand influence, technological innovation and vertical integration of industrial chain. At the same time, it also faces the severe challenges faced by Tesla in expanding production capacity and coping with fierce competition in the market. In view of the explosive growth trend of the global electric vehicle market and the huge potential of the international market, this paper carefully planned a series of comprehensive strategic measures aimed at promoting Tesla’s continued growth. These measures not only cover the diversification of product lines, refined pricing strategies, increased investment in marketing resources and global market expansion, but also emphasize the flexible response mechanism for extreme market demand changes and deep cultivation of emerging markets to ensure Tesla’s leading position in the global electric vehicle industry and continue to lead the trend of industry innovation and development. In such a rapidly changing industry, Tesla must continuously enhance its strategic adaptability and innovation capabilities to meet the challenges of the future.
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