Global Market Research Research Articles

Exploring Global Marketing Management Strategies: A Comparative Analysis Using the EDAS Method

Global marketing management is a multifaceted discipline that involves strategizing and executing marketing activities across borders and cultures. In an increasingly interconnected world, businesses face both opportunities and challenges as they expand into international markets. This abstract provides an overview of key concepts and considerations in global marketing management, highlighting the importance of understanding cultural nuances, market dynamics, and the role of technology in driving global marketing strategies. Global marketing management requires a deep understanding of cultural diversity and its impact on consumer behavior. Cultural norms, values, and customs can significantly influence how products and services are perceived, purchased, and consumed. Therefore, successful global marketers invest in cultural intelligence to tailor their strategies and messaging accordingly. Global marketing management research is of immense significance in today's interconnected world. It serves as the compass for businesses venturing into international markets, helping them navigate the complexities of global expansion. This research provides a profound understanding of diverse consumer behaviors, cultural nuances, and competitive landscapes across different regions, enabling companies to craft effective marketing strategies, minimize risks, and seize opportunities. It guides market entry decisions, ensures regulatory compliance, and aids in product localization and brand management. Moreover, by offering insights into market trends and consumer preferences, global marketing research equips businesses with the knowledge necessary to adapt, innovate, and thrive in an ever-evolving global marketplace. In essence, it is the cornerstone of informed decision-making, essential for organizations striving to succeed in the global arena. The EDAS score primarily based on the space from the suggest agreement machine is the installed energy for a manufacturing plant. Experts' critiques and derived numbers do not trust each different concerning solar energy and geothermal electricity. IT and electronics is ranked at first position and Chemicals is ranked at fifth position.

Behavioral Science Foundations for Global Marketing Research and Practice: The Model of Goal-Directed Behavior

Consumer research in global marketing boasts a number of important variables: values (Schwartz’s concepts; Hofstede’s framework), heuristics (decision rules), identity (global and local, cosmopolitanism), and personality/self-concept (ethnocentrism, conspicuous consumption, materialism). A shortcoming of this body of work concerns the neglect of processes and the need for theories and research grounded in causal mechanisms. Based on six fundamental psychological concepts, we reconceptualize the model of goal-directed behavior (MGB) and suggest how it can predicate basic global consumption behaviors. The key variables in the model are attitudes, emotions, cognition, desire, intentions, behavior/action, and outcomes. By integrating moderators into the MGB, it provides a general framework for explaining global consumer behavior.

Exploring the Power of Brand Extension in Museums. Insights from the Louvre Abu Dhabi

This study investigates the Louvre Abu Dhabi as a brand extension of the Louvre in France, focusing on factors influencing brand extension attitude and its impact on visit intention. Data from 934 questionnaires are analyzed using partial least squares in a multi-group study. The research aims to enrich discourse on tourist brands by examining brand image, perceived fit, and perceived brand localness within the context of the Louvre Abu Dhabi project. Results suggest a potential correlation between positive brand extension evaluation and increased future visits, highlighting practical implications for brand management in cultural tourism. The study also raises theoretical questions regarding global marketing research, emphasizing the need for an integrative approach to understand brand extension attitude’s role in enhancing visit intention.

A mechanistic review on growing multiple therapeutic applications of lutein and its global market research.

Lutein is a naturally occurring carotenoid synthesized by plants and algae that has a beneficial effect on several biological processes and associated ailments. Its immediate application is in ophthalmology, where it significantly lowers the incidences of age-related macular degeneration (AMD). It also has anti-inflammatory action, treatment of diabetic retinopathy, and cataracts, and enhancement of visual contrast. To critically assess lutein biosynthesis, therapeutic applicability, and market research literature. We have discussed its theoretical frameworks, experimental evidence, limitations, as well as clinical trial results, and future research prospects. The literature for this review article was mined and compiled by collecting and analyzing articles from several databases, including ScienceDirect, Google Scholar, PubMed, Wiley Online Library, Patentscope, and ClinicalTrials.gov published until March 30, 2022. Patent publications were identified using the search terms like IC:(C07C67/56) AND EN_AB:(lutein) OR EN_TI:(lutein) OR EN_AB:(extraction) OR EN_TI:(process). According to the literature, lutein is an essential nutrient given that it cannot be synthesized in the human body and acts as an antioxidant, affecting AMD, diabetic retinopathy, Rheumatic diseases, inflammation, and cancer. Due to inadequate production and laborious extraction, lutein is expensive despite its high demand and applicability. Market research predicts a 6.3% compound annual growth rate for lutein by 2032. Optimizing lutein extraction for high yield and purity is necessary. Lutein has proven applicability in various ailments as well as cosmetics that can be developed as a candidate drug for various diseases discussed in the review.

Transformasi Digital Riset Pemasaran Global dengan Integrasi Teknologi Terkini untuk Menyusun Strategi Responsif terhadap Perubahan Pasar Global

This research explores the impact of digital transformation on data collection and analysis, as well as responsive strategies to changes in the global market. The findings indicate that companies adopting Big Data Analytics gain access to unprecedented volumes of data, including transaction data, customer interactions, and social media information, allowing for a deeper understanding of consumer behavior. The integration of current technologies not only pertains to data collection but also influences the implementation of marketing strategies. Responsive strategies to changes in the global market require a profound understanding of factors influencing consumer behavior, and modern technology enables companies to shift towards a robust data-driven approach. In conclusion, companies need to focus on developing their team's skills in managing current technologies to maximize the benefits of the global marketing research transformation and maintain competitiveness in the ever-evolving global market.

A Review on Trending Applications of Pullulan in Pharmaceutical Industry

Nowadays pullulan is an emerging as a biopolymer for various industrial applications. According to the global pullulan market research report 2024, the major market size is occupied by the pharmaceutical industry. Pullulan is a versatile polymer used worldwide due to its properties like biocompatibility, thin film formation, solubility, and flexibility. This review traced the trending applications of pullulan in pharmaceutical industry. Based on the study’s findings, pullulan and its derivatives are often utilised in many applications such as targeted drug administration, molecular chaperon, tissue engineering, immunization, plasma expanders, and gene transfer. It involved in almost all industries and is trending as a sustainable material. In conclusion, pullulan is being increasingly recognized for its sustainability and eco-friendly nature.

Integration of the international carbon market: A time-varying analysis

Emission Trading Schemes (ETSs) have become vital for meeting global emission reduction targets. They are gaining momentum, as witnessed by increasing market size and improving information mechanisms. Examining key emission markets — European Union, New Zealand, California, and Hubei (China) — from April 2014 to December 2021, a Time-Varying Parameter Vector Autoregressive (TVP-VAR) model is applied to discern the markets' connectedness. In a novel approach to global carbon market research, this study uniquely combines the TVP-VAR with the connectedness approach, overcoming fixed parameters estimation and ensuring precise parameter estimates. The approach sheds light on patterns of total, directional, and net return/volatility spillovers, striving to identify which markets act as transmitters and which are receivers. Linking market spillovers to market characteristics, events, and policies offers insights for investors and policymakers. The total connectedness index of 10–12 % suggests a relatively low level of spillover, when compared to other market integration studies. The dynamic nature of return and volatility spillovers is evident, especially during the energy crisis and Covid-19 outbreak. The EU's ETS consistently acts as a net transmitter, predominantly in return connectedness, while New Zealand's ETS emerges as a major shock receiver in both return and volatility systems. Global climate negotiations and carbon market events have only a minor impact on the level of connectedness, in contrast to energy or financial crises and the Covid-19 outbreak. By highlighting the intricacies of carbon price volatility and market transmissions, the findings equip stakeholders with invaluable, actionable insights.

Views of Cross-Laminated Timber (CLT) Manufacturer Representatives around the World on CLT Practices and Its Future Outlook

Due to its recent emergence, there is a limited body of global market research available on CLT. Presently, the literature lacks comprehensive understanding regarding the present state, varied uses, and future outlook of CLT construction at a global level. The objective of this article is to address this knowledge gap by conducting semi-structured, in-depth interviews with CLT manufacturer representatives around the world, including Austria, Italy, Czech Republic, Sweden, Norway, Finland, Japan, Canada, and Uruguay. Critical findings emphasized that (1) the predominant mention was about the insufficient knowledge and experience within construction professionals; (2) a clear need for heightened expertise and training in the domain of CLT was underscored; (3) CLT was regarded as a favorable choice in efforts to combat climate change; (4) CLT was deemed highly appropriate for settings marked by variable climatic conditions; (5) CLT producers, particularly those with comprehensive, vertically integrated operations encompassing the entire processing cycle, remained unaffected by the rise in raw material costs; (6) the COVID-19 pandemic generally yielded positive impacts on the CLT market; (7) primary application of CLT, as emphasized by most manufacturers, is in residential and institutional projects; and (8) most manufacturers noted the expansive and boundless opportunities within the market, especially considering the climate crises as potential future avenues for the utilization of CLT. This article aims to advance the widespread adoption of CLT within the global construction sector. It will achieve this by elucidating the obstacles, possibilities, and forthcoming prospects associated with CLT.

Design and Implementation of Defect Detection System Based on YOLOv5-CBAM for Lead Tabs in Secondary Battery Manufacturing

According to QYResearch, a global market research firm, the global market size of secondary batteries is growing at an average annual rate of 8.1%, but fires and casualties continue to occur due to the lack of quality and reliability of secondary batteries. Therefore, improving the quality of secondary batteries is a major factor in determining a company’s competitive advantage. In particular, lead taps, which electrically connect the negative and positive electrodes of secondary batteries, are a key factor in determining the stability of the battery. Currently, the quality inspection of secondary battery lead tab manufacturers mostly consists of visual inspection after vision inspection with a rule-based algorithm, which has limitations on the types of defects that can be detected, and the inspection time is increasing due to overlapping inspections, which is directly related to productivity. Therefore, this study aims to automate the quality inspection of lead tabs of secondary batteries by applying deep-learning-based algorithms to improve inspection accuracy, improve reliability, and improve productivity. We selected the YOLOv5 model, which, among deep-learning algorithms, has a benefit for object detection, and used the YOLOv5_CBAM model, which replaces the bottleneck part in the C3 layer of YOLOv5 with the Convolutional Block Attention Module (CBAM) based on the attention mechanism, to improve the accuracy and speed of the model. As a result of applying the YOLOv5_CBAM model, we found that the parameter was reduced by more than 50% and the performance was improved by 2%. In addition, image processing was applied to help segment the defective area to apply the SPEC value for each defective object after detection.

Global synthetic rubber market research report 2022-2027: Analysis of Ziegler-Natta Catalyst, Metallocene Catalyst, Ace Technology, AMC Technology, & Bio-based EPDM Technologies

Global synthetic rubber market research report 2022-2027: Analysis of Ziegler-Natta Catalyst, Metallocene Catalyst, Ace Technology, AMC Technology, & Bio-based EPDM Technologies

METHODS FOR ASSESSING THE INTERNATIONAL COMPETITIVENESS OF IT COMPANIES

The article is devoted to the current methods of increasing the international competitiveness of IT enterprises. Assessing the international competitiveness of Information Technology (IT) companies is a crucial process that involves evaluating various factors to determine their ability to thrive in the global marketplace. Several methods can be employed to gain insights into the strengths, weaknesses, opportunities, and threats that IT companies face on an international scale. Analyzing factors such as operational costs, labor efficiency, and resource management helps IT companies maintain competitive pricing and profitability on the international stage. Methods for assessing the international competitiveness of IT companies include benchmarking, SWOT analysis, global market research, innovation assessment, cost competitiveness analysis, global talent pool evaluation, adaptability to regulatory environments, and customer satisfaction feedback. These approaches help IT companies understand their position in the global market, identify strengths and weaknesses, adapt to diverse regulatory landscapes, and enhance customer satisfaction, ensuring strategic positioning for success. By employing these methods, IT companies can obtain a comprehensive understanding of their international competitiveness and strategically position themselves for success in the global marketplace. These assessments are dynamic, requiring continuous refinement to adapt to changing market conditions and technological landscapes. A review of two methods of assessing competitiveness is carried out, namely, SPACE-analysis and the method of points. The peculiarities of increasing international competitiveness are studied on the example of Sigma Softwear LLC. The authors analyze the efficiency of using these methods, determine the strategy to be applied by the enterprise, and compare it with the main competitors. The competitiveness assessment shows that Sigma Softwear LLC continues to improve its competitive position in recent years, but is still not a leader in the IT industry. When analyzing competitive forces, it was found that the company is strongly affected by competitive forces such as competition within the industry and loss of customers. This is one of the key factors in shaping the company's competitiveness. Also, the company should choose an aggressive strategy, as the company has a competitive advantage and can protect it, but the key factor is that new competitors may enter the industry, so the company should accumulate assets, increase market share, and focus on competitive products.

POTENTIAL OF CREATIVE TOURISM DEVELOPMENT IN MONTENEGRO AND ITS BENEFITS TO SUSTAINABLE DEVELOPMENT OF DESTINATION

The results of global market research have long been pointing to the fact that the importance of the creative economy is constantly increasing, with notable synergies with tourism appearing as a side effect, offering significant potential for increasing demand and developing new products, experiences and markets. This process results in a transition from conventional models of cultural tourism to new models based on intangible culture and contemporary creativity, interaction with the local population and active contribution to the sustainable development of visiting environment. All of the above are determinants of creative tourism, which UNESCO defined in 2006 as an engaged and unique tourist experience, with active learning about art, heritage or the special character of a place and establishing a connection with those who live there and create that culture of life. Bearing in mind the increasing demand in the domain of creative tourism, as well as the fact that significant results have been achieved in the region of southern Europe in the design and planning of creative and authentic tourist contents and products, the question arises as to whether Montenegro has the prerequisites for the development of this specific model of tourism and whether it has the potential to position itself on the tourist market as an attractive destination for creative tourists. The aim of this research is to explain in more detail what is meant by creative tourism, how it can impact the sustainable development of the destination and to analyze the possibilities of developing creative tourism in Montenegro, taking into account current tourism indicators and tourism development strategy.

Broad support for MH programs in jails, prisons, poll reveals

Broad support for MH programs in jails, prisons, poll reveals

Ceresana publishes fifth global market research for stabilizers

Plastics have many enemies, but sunlight and oxygen are among the worst. Polymers must be protected against oxidation, UV rays, and heat with stabilizers. Without stabilizing chemicals, window frames, cables and many other plastic or rubber products could not survive for a long time, and often could not even be manufactured. Market research specialist Ceresana has investigated the global market for these essential additives for the fifth time. Market researchers expect revenues from stabilizers for plastics and elastomers to grow to USD 6.7 billion annually by 2030.

AGILE PROJECT MANAGEMENT APPROACH, METHODS AND ITS APPLICATION IN GEORGIA

The article discusses the relatively modern Agile approach to project management, its difference from the traditional Waterfall approach, Agile application area, history and principles, advantages and difficulties of implementation and its use. Article discusses the most popular Agile methods (Scram, Kanban, Scramban), global statistics of the most frequently used relevant management software, and the role of Artificial Intelligence (AI) in project management; Changes resulting from the impact of the COVID 19 pandemic, which affected approaches, hybridization of approaches, methods and technologies used. The article is based on global and Georgian market research. The article includes research conducted in Georgia by the author of the article, among seventy relevant specialists from up to sixty organizations. The study outlines the scope and areas of the agile approach, the most commonly used methods and software.

International trends in screen-based behaviours from 2012 to 2019

Many adults accumulate considerable time in screen-based behaviours, some of which have been associated with negative physical and psychological health outcomes. The aims of this study were to characterise contemporary patterns of screen-based behaviours and describe their temporal trends by global region, age, sex and education. Data covering the period 2012–2019 were obtained in aggregated form from GWI (previously known as Global Web Index), a global market research company. Temporal trends in the duration of adults' (16–64 years) self-reported personal computer, laptop and tablet use, mobile phone use, broadcast television viewing, online television viewing and games console use were described using data from over 2 million participants from 46 countries. For each activity, participants selected from response options ranging from less than 30 min to more than 10 h. Internationally, daily screen time increased from approximately 9 h in 2012 to 11 h in 2019, with notable increases in mobile phone use (approx. 2 h), online television viewing (approx. 37 min) and games console use (approx. 26 min). Differences were seen in the duration of time spent engaging in screen-based behaviours across regions and between socio-demographic groups, with Latin America, the Middle East and Africa and younger age groups seeing greater increases in overall screen time. The findings have important implications for health behaviour surveillance and for research exploring the links between screen-based behaviours and health.

Characterizing Pet Acquisition and Retention During the COVID-19 Pandemic.

In March 2020, Americans began experiencing numerous lifestyle changes due to the COVID-19 pandemic. Some reports have suggested that pet acquisition and ownership increased during this period, and some have suggested shelters and rescues will be overwhelmed once pandemic-related restrictions are lifted and lifestyles shift yet again. In May 2021, the ASPCA hired the global market research company Ipsos to conduct a general population survey that would provide a more comprehensive picture of pet ownership and acquisition during the pandemic. Although pet owners care for a number of species, the term pet owner in this study specifically refers to those who had dogs and/or cats. One goal of the survey was to determine whether data from a sample of adults residing in the United States would corroborate findings from national shelter databases indicating that animals were not being surrendered to shelters in large numbers. Furthermore, this survey gauged individuals' concerns related to the lifting of COVID-19 restrictions, and analyses examined factors associated with pet owners indicating they were considering rehoming an animal within the next 3 months. The data showed that pet ownership did not increase during the pandemic and that pets may have been rehomed in greater numbers than occurs during more stable times. Importantly, rehomed animals were placed with friends, family members, and neighbors more frequently than they were relinquished to animal shelters and rescues. Findings associated with those who rehomed an animal during the pandemic, or were considering rehoming, suggest that animal welfare organizations have opportunities to increase pet retention by providing resources regarding pet-friendly housing and affordable veterinary options and by helping pet owners strategize how to incorporate their animals into their post-pandemic lifestyles.

Understanding the impact of removable partial dentures on patients' lives and their attitudes to oral care.

Introduction Due to a rising prevalence of removable partial denture (RPD) use, there is an unmet need to explore the psychological impact on patient wellbeing.Aim To assess the psychological effects of consumers losing teeth and receiving partial dentures to better manage their needs.Design Four market research surveys, undertaken on behalf of GlaxoSmithKline Consumer Healthcare, are described.Setting Surveys were conducted across the US, Japan, Malaysia, Colombia, Brazil, Poland and Italy.Materials and methods Quantitative/qualitative methods were used to gain knowledge regarding patients' experiences living with partial dentures.Results In a global market research survey involving 3,952 RPD wearers (RPDWs), 54% said that losing teeth was difficult to accept, 40% were concerned about their appearance, 32% were embarrassed about wearing dentures and 62% wished that more oral care education was available when they were younger. In another survey of >1,000 RPDWs, self-esteem was negatively impacted in 51% of respondents and 57% reported anxiety around dental visits.Conclusions Global market research confirmed that RPDWs can have emotional and practical needs that are not well understood/documented by dental healthcare professionals (HCPs). Consumer research can enhance understanding of patients' needs by dental HCPs and provide suggestions about how they may address them.

The Imperative to Address Sustainability Skills Gaps in Tourism in Wales

Tourism is fundamental to the economy of Wales, and the government tourism plan 2020–2025 centres on sustainable development. This paper presents a quantitative analysis of research undertaken by the Next Tourism Generation Alliance (NTGA) project in Wales evidencing sustainability skills gaps. Survey data collected from five tourism sectors, accommodation, food and beverage, destination management, visitor attractions, travel agents and tour operators, show that the highest green and social skills gaps were identified in food and beverage businesses, whilst accommodation reported the lowest skills gaps. The effect of the type of tourism sector, business size and job level on green skills gaps perceptions was found to be insignificant, which indicates that training in sustainability skills is considered important regardless of these variables. The effect of type of tourism activity on perceptions of social skills gaps including personal and communication was significant. Addressing skills gaps is crucial given the significance of the industry in the national economy and the need for recovery from COVID-19. Tourism is one of the worst affected industries in the pandemic, and global market research and policy guidance highlight the importance of sustainable tourism development to ensure a resilient recovery.

“Jewelry by Foot Locker: One Step Beyond”

Foot Locker Inc. is known globally for its athletic shoes and apparel and has the brand identity to leverage its name by diversifying into other product lines. Foot Locker wants to be known for more than just a “sneaker spot”, but they are missing that extra component or accessory that would broaden their brand image. Men go to Foot Locker locations for shoes and apparel, but their outfit is still not complete since it lacks one necessity-jewelry. Men mostly get their jewelry online or from major department stores. What if Foot Locker could fill in that void? This article analyzes Foot Locker relative to the men's accessories market. Jewelry is the oldest way of expression and combined with sneakers, it could be Foot Locker’s ticket to growth and continued success. We will discuss the possibility of Foot Locker starting their jewelry product extension that will be targeting their already known male demographic. Through the application of market research, creating an assortment plan, and global market research it is hypothesized that Jewelry by Foot Locker could become a great addition to the Foot Locker brand. If done properly, this jewelry extension could be the newest way Foot Locker improves their image and profits.