Global Fashion Research Articles

Creating Sustainable Fashion Collection Made Of Handloom Textile For Australian Market

It is undeniable that the fashion industry has a huge impact on the environment, society and economy. In the midst of the movement of the fashion industry towards a sustainable concept, the COVID-19 pandemic came and stopped the movement of the global and domestic fashion industry. This caused a huge financial loss, but also provided an opportunity for the fashion industry to reimagine a better future. This article is the result of a practice-based research, where fashion designer of Allegra Jane creates a sustainable fashion collection made of eco-friendly handloom weaving for the Australian market. Through this practice, the designer learns about the cultivation of eri silkworms that produce peace silk, the processes involved in the making of natural weaving and dyeing that can be used to reinforce the concept of sustainable design, and the design process for Australians who are more receptive to clothing with a sustainable concept. This practice is useful for enriching literature in this field and providing examples of how the Indonesian fashion industry can begin to rise from the COVID-19 negative impacts.

A calibrated Fuzzy Best-Worst-method to reinforce supply chain resilience during the COVID 19 pandemic

Making decisions require increasingly more sophisticated methods. The Best-Worst method was developed recently to find a good balance between the amount of information required and its consistency. The Fuzzy Best-Worst method was then proposed to integrate the uncertainty and imprecision of evaluations. In this paper, we propose the Calibrated Fuzzy Best-Worst Method, which enables us to define personalized fuzzy numbers. This new method was applied to the real case study of a global fashion supply chain suffering a dramatic drop of demand due to the COVID-19 shocks. Since its upstream was leading to a ripple effect on the rest of the supply chain stages, our study focused on evaluating the viability of its distribution channels based on weighted resilience capabilities and performance indicators. The proposed method allowed being more precise than the traditional Best-Worst method because it personalizes the uncertainty and subjectivity. The results revealed that cash flow, revenues, and inventory turnover were the most important performance indicators in the supply chain resilience. Financial strength, adaptability, and market position were shown to be the most critical resilience capabilities in preserving supply chain survivability with low-demand items and longer disruptions. Their effects explain why e-commerce was the most viable distribution channel.

Regulation of the fashion supply chains and the sustainability–growth balance

PurposeThe sustainability of global production chains is at the centre of discussion in the past few years. One of the most polluting sectors is the fashion industry. Fashion brands often decline responsibility, and continue misleading or exaggerated communication. This study aims to provide a comprehensive evaluation of regulation in the fashion industry and show practices of fashion firms.Design/methodology/approachBased on documentary analysis and literature review, the article describes current civil, supranational and governmental policies aiming to enhance the three dimensions of sustainability. Connecting these to the high-growth firm theory, the authors present a case study of a rising Hungarian fashion star based on press, sustainability and balance-sheet report analysis and personal interviews.FindingsThe article highlights some problematic areas of sustainability and greenwashing and describes the different levels and targeted areas of regulation. From the entrepreneurial perspective, the difficult balancing among growth and sustainability is analyzed and illustrated by the detailed case study. The authors provide regulatory suggestions (including the creation of a supranational monitoring agency).Practical implicationsEven if the authors doubt that global fashion chains can be sustainable, they offer both managerial and policy suggestions to reach the highest level of sustainability.Social implicationsThe suggested measures can contribute to the more sustainable practices and fraud reduction in the fashion industry.Originality/valueTo the best of the authors’ knowledge, the economic-regulatory approach used in this study to sustainable fashion industry is new, such as the presentation of the practices of a high-growth firm with a sustainable image.

Critiquing the Global Clothing Chain in Mauritius

Abstract In The Lives of Loréna (Les vies de Loréna, 2020), the Mauritian novelist Christine Duvergé chronicles the unraveling of her titular protagonist’s seemingly ideal existence while weaving together a double critique of the global fashion industry and Trump-era conservatism in the American heartland. This article focuses on the novel’s sociopolitical critiques, which find expression in expensive fashions and the abusive labor practices of the American overseas apparel industry. Described by Duvergé as a “subversive fairytale,” the novel illuminates a transnational network of capitalist greed, which powers the global clothing chain in which Mauritius has served historically as a vital, if exploited, link. Duvergé humanizes the poverty and physical suffering of garment workers in Mauritius, foregrounding imbalances and interdependencies characterizing today’s global apparel industry. As a North-South border-crossing narrative that integrates the protagonist’s memories of her homeland into how she experiences life in the United States, The Lives of Loréna is a timely addition to contemporary Indian Ocean French-language literature, which is, as Françoise Lionnet and Emmanuel Bruno Jean-François have stated, “producing locally grounded writing with global ambitions.”

진정한 기업가성과 세계적 기업가정신

This study investigated a global fashion company with longitudinal two-staged in-depth case study research. Global luxury handbag stems from Aristocratic culture among European. Global luxury brand like Louis Vuitton, Buberry and others have roots in that region. Within dozens of years several global fashion brands such as DKNY, Michael Cors, Coach, and so on are launched in US. Behind the scenes, Simone Co., an entrepreneurial company takes the role of supportive partners. This company has first OEM order from a globally top-tier brand instead of European manufacturer. Since then, it has evolved to provide full package of services from design to delivery. The first entrepreneurial success story from Asia (Breaking the prejudice of ‘Asia discount’). The growth stages starts with the opening the window of opportunity. Authentic entrepreneurity can be stated as “Affordable Luxury in made in Asia.” Simone developed competence of design to be the first ODM in Asia. The vision of Brand Orchestra in Global Opera of Luxury Handbag with global brands continue to be realized with the lead customers and partners. Longevity with DKNY(since 1987), 11 years with LVMH (since 2000) are exceptional partnership. The deeper OCEAN of entrepreneurity was studied from the grounded theory approach to figure out 10 elements of entrepreneurity that linked with Entrepreneurial Orientation(EO) and actions: Innovation, risk taking, and proactive pursuit of opportunities. The global scale of success in fashion entrepreneurship are extraordinary for the sustainablity. The possibility in the sector is based on the combination of the three continental strength of entrepreneurity, and entrepreneurial orientation with innovation, proactiveness, and risk-taking. The value added are increasing with traditions, market, and the craftsmanship. There are some implications to the entrepreneurship scholars, educators, and practitioners in the field.

Dreams of Weaving: Creative Practice-Led Approach to Handloom Product Development in Sri Lanka Using Artisans’ Socio-Emotional Identities

Amidst the contemporary global trends of “hyper-localised” and “sustainable” fashion, the craft-based industries have been given substantial importance in recent times. Realising the competence of the Handloom weaving industry in Sri Lanka within the global fashion industry, this research proposes a new product development approach using the socio-emotional identities of the Handloom artisans. The study takes a practice-led approach following an initial data collection through qualitative research where a purposive sample of twenty-seven Handloom artisans from three provinces in Sri Lanka are interviewed and observed to identify their socio-emotional identities. The study subsequently guides the creation of an un-cut handloom textile developed by the artisans to explore the potential portrayal of the socio-emotional identities of a cross-section of Handloom weavers in Sri Lankan in the final product. This practice-led research chiefly contributes to the Handloom textile sector of Sri Lanka as it provides innovative and unforeseen avenues for new product development and contributes to the existing knowledge of craft-based research. The study affirms the need for acknowledging the Handloom artisans in Sri Lanka and adapting artisan-oriented approaches in future product development. These findings are also valuable in new product development for the Handloom weaving industry in the countries sharing the same industry attributes in the South Asian region.

Factors Affecting Customer Habit Shifting from Global to Local Fashion Brands due to COVID-19

The COVID-19 outbreak which rapidly progressed causes human habit to shift in unexpected directions, with some aspects of habit irreversible. This shifting in habit made consumers have more actively reconsidered the fashion brands from which they purchase goods and services since the outbreak began. This study was conducted to determine the factors motivating consumers' habit shifting from global fashion brands to local fashion brands. This study uses a survey method in the form of questionnaires distributed via Google Forms to 421 respondents who have purchased global and local fashion brands during COVID-19 with particular domicile in Java Island. The research of this study obtained from data processing using Structural Equation Modeling (SEM). As the result, the findings that can be drawn from this study is that new online purchase habit affecting the nature of brand preference which influence customers of doing brand shifting from global to local fashion brands through online brand engagement, online brand interactivity, online brand experience and online brand satisfaction which influence customers of doing brand shifting from global to local fashion brands seen from customer’s self-concept congruence as well as brand image congruence. These findings contribute to supporting local brands by providing insights on how to manage their brand to attract customers to purchase local brands in the future effectively.

The Fashion Buying Career of Vanessa Denza: A Case Study Analysis to Inform Future Buying Skills

This article traces the long career of the international fashion buyer and recruitment consultant, Vanessa Denza. It is the first study to document Denza’s profession and incorporates research secured from access to her private work archive, which was located at her home in Berkshire, England. With no formal education in buying, Denza took a series of internships that formed the beginning of her on-the-job training as a fashion buyer and led to an important role as the buyer for a pioneering store aimed at younger people, The 21 Shop at Woollands in Knightsbridge, London, UK. Here, she promoted exciting designers who worked with revolutionary new shapes and colours and introduced radical new ways to sell fashion. Subsequent roles led to her directing a series of global fashion boutiques; the establishment of her international fashion buying office and recruitment consultancy; and an influential role in developing global fashion education. The article pinpoints the key buying skills that Denza considered essential within her career and seeks opinions on them in relation to future skills requirements for fashion buying. The aim is to understand and contextualise this expertise within in an ever-changing, global fashion industry.

THE INFLUENCE OF BRAND LOVE ON BRAND LOYALTY ON H&M GLOBAL FASHION BRANDS IN JAKARTA

This study was conducted to observe and test brand love against brand loyalty at the global fashion brand H & M in Jakarta. This research is descriptive quantitative research by distributing questionnaires through the google form platform which is distributed to 115 respondents who live in the city of Jakarta and have made purchases at least twice. The results of this study were analyzed through validity test, reliability test and T test using SPSS as an analytical tool. This study reveals that the brand love variable has a significant positive effect on brand loyalty as seen by the t-count value of 4.431 > 1.984 and a significant value of 0.000 < 0.05. The higher the brand love will be able to increase the intensity of consumers loyal to the brand. the contribution made, namely, H & M is expected to be able to maintain and strengthen brand love (love of brands). This will create intensity that consumers will make regular repeat purchases and will promote them to a wide audience.

Race, beauty type, and femininity in fashion advertising: Analysis of young Chinese female consumers’ responses

This study investigated young Chinese female consumers’ responses to fashion advertising that features Eastern (local) and Western (global) fashion ideals. These ideals were operationalized into categories of race (East Asian versus Caucasian), beauty type (“Cute/Girl-next-door” versus “Sensual/Sex-kitten”), and femininity (submissive versus assertive). The results of two experiments (n1 = 114, n2 = 208) revealed that, overall, young Chinese female consumers preferred advertising with Caucasian (versus East Asian), Cute/Girl-next-door (versus Sensual/Sex-kitten), and assertive (versus submissive) fashion models. Moreover, both Caucasian and East Asian models portrayed as Sensual/Sex-kitten types received more positive responses when posed as assertive rather than submissive. Caucasian models portrayed as Cute/Girl-next-door types received more positive responses when posed as assertive rather than submissive, whereas the opposite results were found for East Asian models. This study highlights managerial implications for cultural positioning strategies and implementation in fashion advertising that targets young Chinese female consumers.

The Influence of Cultural Values Towards Creativity Enhancement: The Case of Malaysian Fashion Designers

Malaysian fashion designers face difficulties and challenges in competing in the fashion industry due to the emerging international brands that exist in the market. Cultural values have influenced fashion designers in the process of design concept and use of textiles over time. This paper attempts to analyse the influence of cultural values on Malaysian fashion designer creativity and the elements that provide for creativity enhancement. The scope of this study was based on fashion designers located around the Klang Valley area. A qualitative approach is adopted using semi structured questions in an in-depth interview to gain an understanding of participants’ cultural values, the design flow process, and product identity during their creative process. Using purposive sampling and snowballing technique, a sample of eight Malaysian fashion designers with a minimum of two years of design experience were interviewed. Participants were asked about the development experience, design process, creativity process, inspiration, experience of flow and product identity. The data was analysed using a constant comparison process. The findings suggest that cultural values and work environment have an indirect influence towards Malaysian fashion designers’ creative design process. This study indicates that fashion designers’ experiences serve as sources of inspiration that could be linked to creative design ideas and creativity. During the development process, solutions to the problems faced by the designer tend to emerge and as a result of the workflow, creativity is enhanced. The findings of this study provide insight on the relationship between Malaysian fashion designers’ cultural values and experiences towards creative enhancement and in creative flow development which can assist them to be better prepared to compete in the local and global fashion industry. This study, however, finds a lack of focus on brand identity building amongst Malaysian fashion designers thus making them unnoticeable in the market.

The fashion development process for traditional costumes in the contemporary global fashion market

ABSTRACT Although traditional costumes are important to the fashion industry, marketing and fashion research has not thoroughly examined the design of traditional costumes in contemporary times. This paper aims to explore the fashion development process for traditional costumes through a qualitative case study of the Indonesian kebaya. By interviewing 34 kebaya designers and observing 25 designers’ workshops, we identify four critical stages of the development process, including cultural referencing, cultural amalgamation, co-sourcing, and co-producing. Examining these stages reveals how traditional costume designers maintain the authenticity of traditional costumes while adapting to the global fashion system. Our findings also show that fashion designers manage the tension between tradition stability and fashion ephemerality through harmonizing activities during the fashion development process.

Between Piety and Lifestyle : Hijab Syar’i on the Commodification Practices of Islamic Culture Industry

The syar'i hijab has become a global fashion product targeting Muslim women, nowadays it is part of the cultural industry that is captured by capitalism in pursuit of profit. The syar'i hijab that displays visualization of the discourse of piety and beauty makes consumption practices an effort to articulate the identity of Muslim women for religious observance. Massive distribution through the media or fashion show events is part of the visualization of the lifestyle of fashion fans which is echoed for the perpetuation of capitalism in the circulation of production, distribution and consumption of hijab products which is echoed through the discourse of covering the genitals according to syar'i. . Consumption of hijab product brands shows social class to differentiate themselves. This often leads to aesthetic violence in an effort to match the tastes of the lower class to force them to buy hijab products with the same brand as the figure they idolize. Consumption practices that show the articulation of Muslim women's identities in religious discourse are increasingly being captured by capitalism in an effort to create changes in hijab modes. The concept of obsolescence planning is part of production management for hijab product offerings that continue to grow, and capitalism is increasingly hidden behind the discourse of piety.

Perkembangan dan Tantangan Halal Fashion Indonesia Dalam Menjadi Produsen Utama Industri Halal Global

The purpose of this research is to find out the developments and challenges faced in the halal fashion industry in Indonesia. This research is library research using a qualitative approach. This research was conducted by reading, studying, and analyzing various existing literature, in the form of books, journals, news and research results. The results of the study show that the development of halal fashion in Indonesia continues to increase and progress from year to year and has a positive impact on Indonesia's economic growth. However, behind its development, there are challenges that must be faced by Indonesia to become the center of global halal fashion, fierce competition with foreign countries, the absence of halal competition that applies globally, categorization of halal fashion that is still united with general or conventional fashion, there are still problems in The JPH Law is still low and lacks raw materials, only the competitive spirit of the Indonesian people, and adapting to the COVID-19 pandemic

The consequences of upholding deceptive marketing practices and its effect on consumers’ related attitudes including consumer loyalty and consumer trust: Evidence from the fashion industry in the UAE

Aim: This research aims to bring to light the negative effects of deceptive marketing on their consumers, especially on their loyalty and trust in the fashion industry of the UAE. The research objectives of this study are to analyze the effects of deceptive marketing and understand how consumer behavior is affected, especially consumer loyalty and trust. This project aims to analyze the evidence found in previous studies and connect their findings to the people of the UAE.Methodology: This research was conducted through a qualitative approach, focusing on opinionated responses and personal experiences. The interview was the selected method of collecting data from the respondents. Thematic analysis was applied to this research to better understand the responses and analyze any similarities between their answers. The respondents of this research are currently UAE residents and actively viewing advertisements from the fashion industry.Findings: Based on the information provided by 3 respondents, they clearly know how deceptive marketing can affect their consumer’s behavior. However, 2 of the remaining respondents implied that they are completely unaware of deceptive marketing. They understand that consumers should be given truthful information about the products they purchase, especially when they use that information to make decisions. The UAE is generally safe due to its strict laws, such as its consumer protection law, that prioritizes consumer safety. However, companies are still capable of tampering with their advertisements and creating small changes that are unnoticeable but will have a big impact on consumers.Implications/Novel Contribution: These findings imply the need to spread consumers’ awareness of the negative effects of deceptive marketing on their decisions. Consumers should never take any information at face value. Instead, they should research to verify the information they will utilize for decision-making. Further study should be developed on the role of deceptive marketing in the global fashion industry, including the company’s service quality and brand image; this will provide the most in-depth study based on deceptive marketing.

Chasing the Next Shiny Thing: Can Human Rights Due Diligence Effectively Address Labour Exploitation in Global Fashion Supply Chains?

Mandatory human rights due diligence is the latest global example of a legislative scheme for fostering corporate action on human rights risks within business supply chains. Such proposals stem from more than 30 years of increased pressure on companies to tackle labour rights abuses. If not clearly defined and implemented, human rights due diligence risks enhancing the legitimacy of techniques such as social auditing to serve as inadequate proxies for due diligence. Without mechanisms to incorporate the views of rights holders in its design and implementation and ensure access to remedies for rights holders, it is perhaps more accurately depicted (for now) as the next shiny thing that may be more a distraction than a substantive mechanism for pursuing real change and redress for labour exploitation in global supply chains.

Visible Mending, Street Stitching, and Embroidered Handkerchiefs: How Craftivism is Being Used to Challenge the Fashion Industry

The contemporary practice of ‘craftivism’—which uses crafts such as knitting, sewing and embroidery to draw attention to ‘issues of social, political and environmental justice’ (Fitzpatrick 2018: 3)—has its origins in centuries of radical craft work where women and marginalised peoples, in particular, have employed crafts to protest, take a stand or comment on issues that concern them. Recently, craftivist actions have targeted the fashion and textile industry in an effort to highlight and address some of the social and environmental impacts of the global fashion industry, from the throwaway culture of fast fashion through to the unethical pay and working conditions of ready-made garment workers. Drawing on examples of both individual and collective forms of craftivism, this paper explores the ways that craftivism is being deployed not only as a means by which to mobilise the ethical use, consumption and production of fashion and textiles across the globe but also to hold the fashion industry to account against key concerns highlighted by the United Nations Sustainable Development Goals. In canvassing these examples, the paper considers the utility of craftivism as a model for challenging the fashion industry to effect change.

Risk, Reporting and Responsibility: Modern Slavery, Colonial Power and Fashion’s Transparency Industry

This article investigates the role of the Australian Modern Slavery Act 2018 as a reporting mechanism aimed at preventing the use of forced labour in global supply chains. In the fashion industry, modern slavery legislation pursues the ambitions of activist movements that have long campaigned for increased knowledge about supply chain practices to improve the labour conditions of garment workers, especially for those in the Global South. In recent years, such campaigns against the entrenched opacity of the global fashion system have given rise to a transparency industry built on practices of auditing and supply chain management, including in relation to modern slavery legislation. This article analyses 10 modern slavery statements submitted to the online Modern Slavery Register by fashion brands operating in Australia in the 2019–2020 reporting period to explore how the Modern Slavery Act 2018 participates in colonial relations of power. It focuses on three aspects of the statements: factory reporting and third-party auditing, corporate grievance mechanisms, and risks associated with COVID-19. Finally, the article argues that while improved transparency can generate positive outcomes for workers, the reporting required by modern slavery legislation is often more concerned with providing assurances about labour standards to consumers and stakeholders in the Global North than with the needs or experiences of workers in the Global South.

The Rising Influence of Sustainability in South Africa’s Fashion Industry

The designer fashion industry has become a key creative sector and a vibrant wave of fashion innovation has transformed the global fashion industry from a small economy to a significant economic sector in a bustling global creative and arts scene. The African fashion industry has shown creative dynamism and innovation aligned to global trends but infused with a unique cultural flavour showcasing the range of creative dynamism on the African continent. Sustainability has risen to the fore as a design philosophy and an integral part of garment making. In line with global trends, sustainability has heralded a new era in fashion design globally very evidently. In this paper trends in the fashion industry are explored with a focus on Johannesburg and South Africa as well as the influence of a growing move towards sustainability becoming more evident globally and in South Africa.

Do Not Forget the “How” along with the “What”: Improving the Transparency of Sustainability Reports

Summary Considerable resources are invested in producing sustainability reports, yet few organizations reap the transparency benefits they promise. This article explores the way ten leading global fashion companies use a combination of data visualization and placement, stakeholder-driven interactive content, and multi-media and immersive content to build the trust necessary to improve their reporting and transparency. While few organizations have the resources of the global fashion giants, this article proposes a four-stage framework that guides managers through a step-change of systematic and targeted improvement.