Abstract
The designer fashion industry has become a key creative sector and a vibrant wave of fashion innovation has transformed the global fashion industry from a small economy to a significant economic sector in a bustling global creative and arts scene. The African fashion industry has shown creative dynamism and innovation aligned to global trends but infused with a unique cultural flavour showcasing the range of creative dynamism on the African continent. Sustainability has risen to the fore as a design philosophy and an integral part of garment making. In line with global trends, sustainability has heralded a new era in fashion design globally very evidently. In this paper trends in the fashion industry are explored with a focus on Johannesburg and South Africa as well as the influence of a growing move towards sustainability becoming more evident globally and in South Africa.
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