Global Digitalization Research Articles

Innovations in analytics as a marketing tool, as an example of car insurance

The article is devoted to the study of the current state and trends in the development of innovations in analytics as a marketing tool in the context of global digitalization. The development of digital technologies allows companies to use more opportunities to conduct their activities, improve their products and offers. Significant interest in innovations in analytics is revealed by high scientific interest in this topic among researchers. The current state of the car insurance market, the influence of analytical innovations in marketing on the processes of market functioning, products and offers of companies are considered. The main areas of digitization of the industry were identified: the implementation and use of Big Data for risk reduction and detailed study of service consumers, monitoring of the actual use of insurer services by customers using IoT devices and the help of artificial intelligence for data processing and ideas for implementing changes. A detailed description of the essence of each of these innovations is given and the practical use of some of these methods of digitization of the industry by foreign and Ukrainian companies is indicated. The activities of the best examples of the use of Big Data, IoT technologies, work with artificial intelligence by the world's leading insurers and compared with the current set of innovative, analytical tools used by Ukrainian companies are considered. It has been studied that foreign insurers use more innovative measures in analytics than Ukrainian ones. The strengths and weaknesses of insurtech innovations in analytics, in the field of auto insurance, are determined. Taking into account the conducted analysis, practical recommendations are provided regarding possible ways to expand innovation methods for use by Ukrainian insurance companies, possible options for cooperation with enterprises of other fields are determined for a more detailed market analysis and study of consumer requests. As a result of applying the recommendations presented in the work, Ukrainian insurers will be able to better analyze potential and existing customers, reduce possible risks, adapt their products to the received data and personalize, improve offers, which will help to be competitive in the market.

Prospects for the use of cryptocurrencies in international maritime logistics

This article analyzes the trends in the development of cryptocurrencies and considers the main trends in their use in international water logistics. The use of cryptocurrencies in recent years has become one of the responses to the opportunities and challenges of the modern global economy, as nowadays the global digitalization being introduced everywhere affects the development of almost all spheres of the economy. As a result of digitalization, new markets, forms of communication, goods and services have emerged. Active digitalization has led to the formation of a digital profile of a person, the requests of participants in the global economy to form alternative savings instruments, not correlated with the dynamics of traditional financial markets, new money equivalents that meet the current requirements of the digital economy and are more independent of the actions of the issuing countries. The emergence of cryptocurrencies was an attempt at a technological response to the emerging problems and challenges. The main purpose of this study is to study the role and prospects of using cryptocurrencies in modern international water logistics.

ОСОБЕННОСТИ РАЗВИТИЯ ПРЕДПРИЯТИЙ РОЗНИЧНОЙ ТОРГОВЛИ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ

The article discusses the features of the development of retail trade enterprises in the context of global digitalization of the economy. The multifaceted impact of digital transformations on the activities of retail trade enterprises is analyzed, and the need for a systematic approach to digitalization processes is emphasized. The prospects and benefits of digitalization for retail enterprises are explored, including: increasing efficiency (optimization), improving customer experience, creating competitive advantages, etc. Particular attention is paid to the differences in the development strategies of digital and non-digital retail enterprises. The conceptual significance of the synergy of digital and non-digital ways of developing retail enterprises in the context of digitalization is noted. Based on the results of the study, it is concluded that it is necessary to consider digitalization as a long-term vector for the development of a retail trade enterprise, the implementation of which is associated with systemic features of taking into account the level of digital maturity of a business, the availability of innovative technologies, the current development strategy, etc.

РОЛЬ ИНФОРМАЦИОННЫХ СИСТЕМ В ОПТИМИЗАЦИИ ЛОГИСТИКИ И ЦЕПОЧЕК ПОСТАВОК

With accelerated globalisation and ever-changing market conditions, effective logistics and supply chain management is becoming a critical success factor for companies of all sizes. Information systems enable more accurate demand forecasting, inventory optimisation and shorter delivery times, which ultimately contribute to the competitiveness of enterprises. An important component of effective logistics supply chain management is the integration of digital technologies. The research conducted analyses five key technologies – CRM, SCM, APS, MES and MRP, identifying their advantages and disadvantages. The impact of artificial intelligence in optimising logistics processes is also explored. The article also examines the process of global digitalisation in the logistics sector, including the adoption of the latest technologies and an analysis of possible threats to data security. Successful examples of the use of these technologies in various logistics companies are highlighted, and recommendations are given on the development of information technology infrastructure of enterprises and support for innovative projects in the field of logistics for effective adaptation to the rapidly changing digital requirements of society.

Основні інструменти інтернет-маркетингу в публічному управлінні в умовах глобальної цифровізації

Formulation of the problem. The year 2020 convinced the whole world that the Internet is one of the best channels for transmitting information, selling goods and providing services, because thanks to its use, a certain part of businesses avoided bankruptcy, and some companies were able to increase sales and, most importantly, meet the needs of almost all spheres of life in society in crisis conditions. Global digitalization has opened up new opportunities for interaction for business and society in general, has given impetus to new forms of cooperation, which determines the relevance of research, especially in conditions of war. Analysis of recent research and publications. Internet marketing in public administration and global digitization processes are studied by many scientists, in particular, it is worth mentioning such scientists as Yanchuk T., Gnot T., Vynogradova O., Nedopako N., Kryzhko O., Ilyashenko S., Bradulov P., Ordynskyi V. and others. These researchers study the application of Internet marketing technologies in the sales activities of an enterprise, peculiarities of theoretical and practical studies of their application, consider conceptual approaches to modelling the Internet marketing strategy and propose stages of its formation, tools for developing a strategy, methods and models, and reveal modern trends in the use of Internet technologies in marketing. Isolation of previously unresolved parts of the general problem. The issue of researching modern Internet marketing tools in the context of global digitalisation remains an urgent problem. Summary of the main research material. Today, new Internet technologies are one of the main factors in the development of the global and unified world information space. The article highlights the main tools of Internet marketing in public administration, including contextual and targeted advertising, affiliate, content, social media and email marketing, search engine optimisation, the combination of which will increase business profitability and satisfy the need of consumers for quality goods and efficient services. The use of these tools in public management deserves special attention, as it allows authorities and public organizations to interact with the public, inform citizens about decisions and services, involve citizens in participating in various programs and initiatives, as well as improve access to information, increase the level of citizen participation in the process management. However, it is necessary to take into account the transparency and security of processing citizens' data when using digital tools in public management. Conclusions. The main tools in the field of Internet marketing in public administration considered in the study are extremely effective and relevant, but in addition to the above, direct interaction with customers and advertising via popular messengers such as WhatsApp, Facebook Messenger, Viber, Telegram, etc. play an important role. An effective marketing strategy may include a combination of these methods, depending on the target audience and marketing goals of the business.

The Organizational and Economic Mechanism to Ensure the Financial Security of companies in the Conditions of Global Digitalization

Current globalization trends of digitization are increasingly actualizing the issue of ensuring economic security at the level of various economic systems, which leads to scientific research to develop the foundations of the organizational and economic mechanism for ensuring financial security of an enterprise. The purpose of the study is to develop an organizational and economic mechanism for ensuring the financial security of the enterprise, based on a taxonomic analysis of the financial security of the company under the conditions of global digitalization. A methodical approach of economic- mathematical modeling using a taxonomic analysis of financial security of the enterprise in the conditions of the global digitalization is proposed. The application of the proposed methodical approach and the implementation of the organizational and economic mechanism for ensuring financial security of the enterprise in the conditions of the global digitalization makes possible to establish the root causes of the emergence and negative effects of threats to the financial security of the enterprise with further development and implementation of measures of the organizational and economic mechanism for ensuring financial security of the enterprise.

МЕТОДЫ МОНИТОРИНГА ОБЕСПЕЧЕНИЯ ЭКОНОМИЧЕСКОЙ БЕЗОПАСНОСТИ В УСЛОВИЯХ ЦИФРОВИЗАЦИИ

: In the modern world, where social, economic and political structures are becoming increasingly complex, issues related to maintaining economic security are becoming especially important. At the same time, the key goal of maintaining economic security, especially in conditions of high dynamics of global processes, is to prevent potential risks and threats. The fundamental global challenge in this context is the trend of global digital integration. At the moment, digital solutions play a key role in the development of scientific, technical and economic spheres, and the foundation of socio-economic development is the creation of trusting relationships in systems where digital innovation plays a key role. Cooperation between government, entrepreneurs and public organizations in the field of digital security is becoming a determining factor for organizing joint work in these conditions. Despite the close attention to the issues of digitalization by many scientists, aspects of its impact on economic security are still insufficiently studied. The object of the study is a complex of relations in the field of ensuring economic security. The purpose of the study is a comprehensive analysis and systematization of problems associated with maintaining economic security in the era of global digitalization. Research methods – research of scientific works on the research topic, general scientific methods (analysis, synthesis, generalization). Scientific novelty is a generalization of the specifics of the development of digitalization in modern conditions, a description of the main problems of economic security, opportunities and methodological monitoring tools aimed at solving these problems.

Information Provision of Management in Conditions of Digitization

With the growing competition, the rapidly developing technologies and the unstable economic conditions, enterprises have to face the objective of effective monitoring and analysis of the business performance. The ability of adaptation to changes, quick response on risks and timely updating of the strategies is key to success. By creating the adequate information support enterprises are allowed to not only survive in unstable conditions, but actively develop and take leading positions on the market. The article elaborates on to the problems which solutions would allow to match the processes involved in the design of information support for management with the conditions of global digitalization of economy and society, using Data Analysis approach. The contemporary world is witnessing rapid technological change that triggered digitalization in all walks of life. This process shows in the transition from paper documentation to the digital format, uses of information technologies in management and business operation. Digitalization has been radically changing the mode of management in organizations. Information support of management in the context of digitalization requires introduction of advanced technologies and effective use of information to achieve strategic goals. For successful management in the contemporary world, it is necessary to focus on improving information processes and ensuring their security, which are key factors of success in the digital era. In order to implement digital transformation into practice, it is necessary, first of all, to consider the relevant concepts, methods and tools. The introduction of innovative information technologies is a key factor in increasing competitiveness by creating an effective information base for business management.

CONTEMPORARY UKRAINIAN COMPUTATIONAL DICTIONARIES: HISTORY, ACHIEVEMENTS, AND CHALLENGES

The article deals with the factors that led to the emergence of Applied Linguistics, Computational Linguistics, and Computational Lexicography – these are the processes of global digitalization of the world, the expansion of the scale of the scientific and technical revolution in the field of information systems and computer communication, the formation of the knowledge industry, requests on the development of radically new means of creating, storing, transforming and searching for information, as well as the integration of scientific fields. It is noted that at the beginning of the 21st century, lexicography incorporated centuries-old experience of theoretical linguistics and practical linguistics in the works of lexicography, and on the other hand, it received unprecedented development prospects associated with the use of computer technologies. It is emphasized that the social significance of lexicographic products is currently growing steadily. Modern science strives to embody all aspects of acquired knowledge in dictionary form, because dictionaries not only record the totality of certain knowledge, but also serve as a reliable tool for scientific mastering of reality. The works of Ukrainian and foreign scientists on the specific topic were analysed. It has been proven that computational dictionaries as a type of social, research or educational communication are the most popular reference materials, a source of access to any type of information (technical, encyclopaedic, linguistic, etc.) due to the fixation of the modern level of knowledge, completeness, accuracy, reliability, a systematic approach to the organization and presentation of knowledge, accessibility, extreme “comfort” for use, etc. Dictionary works are also the goal and result of scientific work on linguistic and technical issues.

Artificial Intelligence in the Construction Industry: A Systematic Review of the Entire Construction Value Chain Lifecycle

In recent years, there has been a surge in the global digitization of corporate processes and concepts such as digital technology development which is growing at such a quick pace that the construction industry is struggling to catch up with latest developments. A formidable digital technology, artificial intelligence (AI), is recognized as an essential element within the paradigm of digital transformation, having been widely adopted across different industries. Also, AI is anticipated to open a slew of new possibilities for how construction projects are designed and built. To obtain a better knowledge of the trend and trajectory of research concerning AI technology application in the construction industry, this research presents an exhaustive systematic review of seventy articles toward AI applicability to the entire lifecycle of the construction value chain identified via the guidelines outlined by the Preferred Reporting Items for Systematic Reviews and Meta-Analyses (PRISMA). The review’s findings show foremostly that AI technologies are mostly used in facility management, creating a huge opportunity for the industry to profit by allowing facility managers to take proactive action. Secondly, it shows the potential for design expansion as a key benefit according to most of the selected literature. Finally, it found data augmentation as one of the quickest prospects for technical improvement. This knowledge will assist construction companies across the world in recognizing the efficiency and productivity advantages that AI technologies can provide while helping them make smarter technology investment decisions.

ВИКОРИСТАННЯ ТЕОРІЇ ІГОР ДЛЯ ФОРМУВАННЯ РЕКОМЕНДАЦІЙНОГО МЕХАНІЗМУ РЕСТОРАННИХ ПОСЛУГ

Global digitalization and migration processes of the population necessitate the formation of services for the convenience and attractiveness of food establishments for consumers. These establishments are designed to address one of the most important human needs - providing quality food for individual needs. This issue is a critical one for Ukraine now, and it will become especially relevant during the post-war recovery. In this regard, the development of approaches to create recommendation mechanisms that will allow you to quickly find a restaurant via the Internet that meets the requirements and needs of the user for the dish, which, in turn, determines the relevance of the study. The purpose of the article is to study the application of game theory in the development of a recommender mechanism for searching for restaurants on the Internet at the user's location in order to improve the level of satisfaction of the needs for quality food. In the course of the study, general scientific methods were used: analysis and synthesis - to conduct a theoretical study of the needs of users searching on the Internet, abstract-logical method - to create logical generalizations based on the results of the analysis of literature sources, methods and approaches of game theory - to substantiate the approach to creating a recommendation mechanism for restaurant services. The article highlights the main features of the use of game theory in marketing to determine the needs of users and promote restaurant services, proposes an algorithm for implementing such an approach and its formal representation. Using the example of the implementation of the two-player strategy, the author shows how a recommendation mechanism can be implemented to satisfy the tastes of two or more consumers, provided that consumers choose restrictions from the context menu, the mechanism is presented through a matrix of recommendations on mixed strategies. A general methodology and a formalized algorithm for the formation of a recommendation mechanism for restaurant services that can be used in the development of restaurant websites and services for finding places to eat according to preferences are proposed. Implementation of theoretical substantiation of mechanisms for creating recommendations based on models of user behavior on the Internet. Formation of restaurant menu suggestions with the possibility of ordering a dish for a certain time of the user's arrival at the restaurant with reference to geolocation.

ЦИФРОВА ТРАНСФОРМАЦІЯ БАНКІВСЬКОГО БІЗНЕСУ: СЬОГОДЕННЯ ТА МАЙБУТНЄ

This article delves into the nuances of digital transformation within the realm of banking, prompted by the pervasive global digitization of economies. This phenomenon has profoundly shaped the trajectory of financial technologies, giving rise to innovative banking products. The primary objective of this study is to elucidate the essence of digital transformation and assess its efficacy in shaping the development of the banking sector.The digitization of banking involves the transformation of all associated processes and information. Consequently, the integration of digital technologies into the banking domain necessitates a comprehensive consideration of the needs of three key stakeholders: the consumer, the investor, and the bank itself. The authors conducted an analysis of the regulatory and legal landscape accompanying the digital transformation of the banking sector. The study concludes that the contemporary legal framework governing the use of digital technologies in banking is aligning with current global trends.The digital transformation of the banking industry is observed to manifest in several dimensions, encompassing remote and Internet banking, electronic payments, FinTech and innovation, blockchain and cryptocurrencies, cyber security systems, electronic identification and document circulation, as well as interoperability.The domestic banking system has exhibited noteworthy progress in digitalization in recent times. However, external factors, notably the incursion into Ukraine, have introduced certain adjustments. These include the outflow of intellectual human capital abroad, diminished financial literacy due to population migration, and the closure of bank outlets, particularly affecting territorial communities, especially rural areas, resulting in a loss of connectivity with banks.In light of these observations, it is asserted that future digital transformational endeavours in the banking sector should prioritize enhancing the financial literacy of consumers of banking services. Additionally, there is a need to fortify regulatory frameworks governing the cryptocurrency market in Ukraine and establish unified standards for the regulation and supervision of banks and FinTech companies providing digital financial services.

Transformation of the International Cooperation Mechanisms in the Higher Education System of the Russian Federation Against the Backdrop of Geopolitical Instability

The study of mechanisms for implementing international cooperation in the Russian higher education system in the situation of global digitalization and of the impact of international sanctions in the scientific and educational space is an urgent task in the context of developing a strategy for exporting educational services. The article deals with the issue of transformation of the international cooperation’s goals in higher education, analyzes the consequences of the negative impact of external environment factors and the prospects of further internationalization of universities. The authors propose methodological recommendations for multilevel institutional actors, the implementation of which will contribute to identifying competitive advantages and to increasing the export potential of regional universities as well as to using their experience in international activities, interaction with governmental, scientific, educational and industrial structures.

The Development of Digital Finance and Regional Economic Growth

With the rapid development of global informatization and digitalization, digital finance has emerged as a revolutionary force in the field of finance. Over the past few decades, we have witnessed the rapid rise of information technology, internet finance, and financial technology, and these transformative trends are reshaping the way people interact with financial institutions, shaping new financial ecosystems. Meanwhile, regional economic growth has consistently been a key policy objective for governments at national and regional levels, as regional prosperity is closely tied to overall national success. However, despite the widespread attention on both digital finance and regional economic growth, their relationship has not been fully explored and explained. This paper aims to explore the correlation between digital finance and regional economic growth, emphasizing how digital finance promotes the accessibility of financial services and financing for small and micro enterprises, providing profound insights for policymakers, financial practitioners, and researchers. The research findings will contribute to unlocking the potential of finance and regional development in the digital age, offering guidance for sustainable regional economic growth.

Roles of top management support and compatibility in big data predictive analytics for supply chain collaboration and supply chain performance

With the global digitalisation, big data has received growing attention from academicians and practitioners. However, only a few empirical studies examined the benefits of big data predictive analytics (BDPA) and its influence on supply chain collaboration (SCC) and supply chain performance (SCP). Addressing the identified gaps of the implementation of organisational information processing theory (OIPT), the current study provided the foundation to develop a conceptual framework. All relevant data were collected from 197 employees in the Chinese logistics industry. Partial least squares–structural equation modelling technique was performed. The obtained empirical results supported top management support and compatibility as critical factors for the adoption of BDPA. Moreover, BDPA exhibited positive influence on SCC and SCP. Additionally, SCC mediated the relationship between BDPA and SCP. This study presented significant theoretical contributions and provided guidelines that can benefit policymakers and organisations in the efforts of implementing BDPA for enhanced SCP. After all, improving SCP would benefit customers and the society in the case of reduction and wastage of resources.

Critical Factors for Effective BIM-Enabled Education: An Adaptive Structuration Theory Perspective

Educational systems of the 21st century require agility and flexibility for construction graduates to have the skills, knowledge, and abilities required for effective performance in the construction industry, especially with the global digitalization of the industry. With reference to adaptive structuration theory (AST) as a theoretical lens and a survey research design, this research examined the relationship between building information modeling (BIM) as an advanced information technology and educators’ attitudes toward implementing BIM for construction education to prepare local graduates for global relevance and employment. Data collected were analyzed using Statistical Package for the Social Sciences (SPSS Ver 25). The findings of the study showed that group internal system, structure of BIM, and task and organizational environment play important roles in implementing BIM for construction education in the architecture, engineering, construction, and facilities management (AEC/FM) disciplines. It was recommended that policymakers, academics, and curriculum developers pay attention to these factors for rapid development in the realm of BIM education. The development of a robust BIM education framework that considers these factors should also be studied.

Анализ требований к конфиденциальности и обмену данными цифрового здравоохранения

The article provides answers to immediate questions associated with the state regulation of confidentiality of information and exchange of data in the era of digital healthcare. The institute of medical confidentiality which originated in the ancient world is still evolving throughout the development of medical law. In the current era of global digitalization, however, the issues related to data confidentiality have become more relevant than ever. With all the modern technologies and digital health care platforms on the rise, new challenges associated with protection of these patients are emerging. To ensure the reliable protection of patient’s personal and medical information, doctors and medical institutions have to meet data security standards. It becomes vital to develop effective strategies and mechanisms to prevent unauthorized access and data leakage due to a larger volume of electronic medical records and digital data exchange. Strict rules and standards regulating collection, storage and transfer of medical data belong to a key aspect in this area. The Russian Federation is making great efforts to create the legislation which could protect the rights of patients and made medical establishments to follow the high standards of confidentiality, and to develop technical aids that provide data encryption and protection against hacker attacks.

Current state and prospects for the development of libraries of higher education institutions

The dynamics of the information and communication technology system necessitates the reformatting of librarianship in terms of the introduction of digital tools. The purpose of the study is to analyze the current state of libraries of higher education institutions (HEIs) and the prospects for their development in the context of global digitalization. The study was conducted using general scientific methods of cognition. The main vectors of strategic planning for the development of the library system and the priority areas of their practical implementation in the context of global digitalization are identified. The expediency and prospects of using innovative electronic systems, tools and technologies to optimize the library system of a higher education institution are analyzed.

Digital Competencies in Ukrainian Education of the Future: Teaching and Assessment

The acquirement of digital competencies in the times of global digitalisation of society is an urgent task for the educational system. Being a part of the globalised world Ukraine needs to further improve the learning process based on digital technologies. The aim of the study was to determine the state of digital competencies in Ukrainian education by analysing the learning and assessing the skills of students. Quantitative and qualitative analysis were used in this paper. 120 students from different educational institutions of Ukraine were involved in the study, representing different professional fields. The students were selected based on pre-developed criteria: a student of a higher education institution, a combination of participants from different specialities and different educational levels, and experience in using digital technologies. A random sample was used in the study. Subsequently, it was stratified based on education levels and age groups in order to ensure proportional representation. The results indicated a high level of awareness of the importance of developing digital competencies for professional growth among modern students. The results showed that modern digitalisation processes have become a factor in the introduction and development of innovative teaching methods. For this reason, it is important to introduce methods of individualised learning using adaptive technologies, the use of virtual and augmented reality to improve learning. Such tools as a PC, laptop, smartphone, interactive whiteboards that have become commonplace for Ukrainian students. The conclusions noted that more than half of the respondents stated that their educational institutions created necessary conditions for digital competencies development. Forty-two percent considered that such conditions were not sufficient, which may be due to insufficient funding, lack of developed technical infrastructure. The implications influence the development of curricula in Ukrainian education, prompting the integration of digital competencies as a core component.

Cloud Computing Application for Digital Integration Between an Advanced Manufacturing Plant and a Model 4.0 Factory

Industry 4.0 is a global digitalization goal for today’s industries, and cloud computing is a solution that enables ubiquitous and convenient access to infrastructure, platforms, and services. Together with fog and edge computing, it leverages the advantages of manufacturing systems integration. This research proposes a cloud architecture to integrate an advanced manufacturing plant and a SENAI CIMATEC model factory. Before implementing this architecture, assessing whether the environment is adaptable is necessary. For this, fundamentals such as the TOE structure (Technology-Organization-Environment Framework) and the SEM model (Structural Equation Modeling) are used, which evaluate the degree of adherence for the application. As a methodological procedure for the research, a database is being modeled to serve the information flow between the systems. Therefore, adapting the environment to cloud computing is crucial to the success of digital system integration and process automation and optimization advances.