Genre Forms Research Articles

Postmodernist Text as Didactic Teaching Tool for Philologist Students

This article is a theoretical and practical justification for creating courses and didactic materials for offline-online teaching, that is, such a way of studying the subject with students of philology, the effectiveness of which would not depend on the transition from offline to online mode of learning and vice versa. Based on the research the author proposes to study the literature of postmodernism with the help of case study methodology and Trello technology. Shows the use of innovative methods in teaching the philological discipline to improve the level of linguistic and cultural competence of students, as well as ways of presenting the material during the classroom sessions. The article demonstrates how general theoretical and highly specialized practical tasks are combined in one case. Auxiliary didactic material in the form of scientific articles and dissertations is indicated, the purpose of this aspect of the assignment is to teach students how to work with scientific sources. The schemes created for the study of the novel within the framework of case technology are presented. This article describes the methodology for creating an express course for philology students studying the literary direction of postmodernism. This method is relevant during the transition to online learning, when creating electives, in teaching a number of disciplines related to the study of modern literature. The novel by Sasha Sokolov “School for Fools” (“Shkola dlia durakov”) is taken as an example-base, but it can be any novel in the genre of post-structuralism at the discretion of the teacher. Studying the novel of the 20th century, a novel in the genre of post-structuralism, where there is a variety of genre forms, can be a good basis for a quick and effective development of the topic.

THE PROBLEM OF FUNCTIONAL GENRE IN AZERBAIJANI FOLKLORE STUDIES

In this article the problem of functional genre, which is an important issue in folklore studies, is studied scientifically and theoretically. The formation of a new genre as a result of the process of deriving a genre from a genre has been brought to attention on the basis of specific texts. These genres are called functional genres and it has been considered on the basis of which specifics functionalize the genres such as “bayati”, “gerayli”, “goshma”, “temsil” and fairy tales. Thus, it was initially noted that the genre of “bayati” (quatrain) is not a specific genre, like many other genres, but, in fact, a literary formula. Because many genres are formed on the basis of the genre “bayati”. Among them are quatrains, lullabies, folk songs, ceremonial songs, elegy and other folklore genres are studied in the article and brought to the attention, due to this functionality, even before it was also considered that it was called a literary kind by A. Abid. In particular, it has been observed that the genres created on the basis of “bayati” are widely included in the ceremonial folklore and from the genres of “bayati” forms created in this direction such as wishes, lullabies, Novruz songs, beliefs, occasions, religious holidays, laments, etc. have been looked through. As a functional genre “garayli” like the genre “bayati” has been put forward as a new problem in theoretical and methodological research and garayli, folk songs and important parts of epics, which appeared on the basis of the genre garayli can serve as an example of it as the main genre component. In the article the genre “goshma” is also studied as a functional genre. So, on the basis of this genre “goshma”, “tajnis”, the verse part of epics, “ustadname”, “vujudname”, “gifilbend”, “baghlama” and other genres were formed. Fables have also been brought to the attention as a functional genre, such as representation derived from this genre, allegorical narrative, examples that arise in written and oral literature, etc. can be examples for it. At the same time the representation is manifested both in fairy tales and the fairy tale itself has spawned many genres from itself. The genres of fairy tales, garavelli, anecdotes, jokes and other genres have been reviewed. The theoretical problem proposed in the study is rich in important innovations for the scientific community.

Формы PR-биографии в контексте жанровой системы

The aim of the research is to identify the main genre forms of the PR biography, their specificity in application, the features of interaction in communication processes and their effective utilization in PR activities. The paper examines the features of using fundamental forms of the PR biography such as summary biographies, story biographies, and narrative biographies, studying their properties in both theoretical and practical aspects. The scientific novelty lies in contributing to science through a comprehensive analysis of PR biographies as a tool for shaping public opinion and reputation management. This enriches the theoretical database of genres with new aspects of their structural-stylistic diversity and functionality. For the first time in the realm of Russian communicative culture, there has been an in-depth study of the relationships between various forms of PR biographies and their effectiveness in goal setting and achieving communicative tasks. Furthermore, the scientific novelty lies in the application of a comprehensive approach combining analytical, comparative, and empirical methods to assess the practical use of PR biographies, revealing new trends and techniques in creating this genre of texts not previously explored in scientific literature. This research emphasizes the importance of the PR biography genre in the context of communication strategies and public relations. The research findings show that PR biographies can take various forms and combine genre models, enhancing text perception efficiency through the use of established forms from the practice of public relations. In addition, mechanisms from other discourses, such as interviews, confessions, newspaper articles, and chronicles, are actively involved in PR biographies, highlighting the need for systematic text updating and maintenance to keep them current.

"Little Man" in the context of the narrative structure of the work: "Overcoat" by N. V. Gogol and "Irrepressible Tambourine" by A.M. Remizov

The subject of the study is the evolution of the "little man" as a literary phenomenon based on the novels "Overcoat" by Gogol and "Irrepressible Tambourine" by Remizov. It is noted that the content of the term under study is not limited to the semantics of the image, which contains a meaningful characteristic of a certain type of literary hero, but depends on the narrative structure of the work. This position of the "little man" in Gogol and Remizov is at the intersection of interrelated factors: details as a carrier of the grotesque in fictional reality and at the level of narrative instance, as well as modifications of a specific genre form, expressed in the original construction of the composition — Gogol overcoming the genre of physiological essay and Remizov household anecdote, respectively. The study shows that detail plays a key role in the poetics of the works of these authors and determines not only the dynamics of the image in a particular work, but also forms an appropriate aspect of influence. Remizov inherits the indirect characterization of a literary character through the details of the external world, adopted by Gogol, but in another way secures with their help the status of the main character of the "Irrepressible Tambourine" as a small person at the narrative level due to a more open organization of the horizon of readers' expectations. The task required the synthesis of a historical and genetic approach with a genrological (genological) one, which made it possible to consider the category of "little man" as an element of poetics, reinterpreted by Remizov in "Irrepressible Tambourine" under the influence of Gogol's work, and its significance in connection with the transformation of the genre model with an individual author's approach to narration. The study showed that Remizov overcomes the epistemological uncertainty of the narrator in the "Overcoat" and, thanks to the details referring to the mythopoeic context (Ancient Russia, Eros), builds the image of a small man (Stratilatov), whose insignificance and mediocrity are less related to the plot of the "Irrepressible Tambourine" than with archetypal references that are carriers of narrative semantics stories and setting the meaningful direction of the author's thought. Thus, the unknowability of the foundations of being by the character is emphasized at the narrative level of the work, enhanced by the grotesque characterization. The corresponding conclusion, according to the author of the article, is relevant in analyzing the system of images of literary heroes in Remizov and his anticipation of the work of European expressionist prose writers with their emphasis on the existential, rather than social source of human suffering.

LITERARY REFLECTION OF THE WAR IN THE WINNING WORKS OF THE CONTEST “HEROIC NATION CREATES HEROES” : GENRE AND STYLE FEATURES

The paper deals with the genre features and stylistic trends of short prose texts presented at the Open Patriotic Festival-Contest in Kyiv Borys Hrinchenko University (June 2022). The aim is to understand the artistic features of the works by young Ukrainian authors written after February 24, 2022. The dominance of short genres is determined by the fragmentation of the world picture and the awareness of the gap between the past and the present. At the same time, the paper pays due attention to the actualization of mythological thinking based on the understanding of the metaphysical nature of war.
 The genre of the literary diary is undergoing a process of hybridization. The factual nature of diary entries often interacts with the genre forms of interviews, reports, and various structural modifications of the short story. The stylistic, topical, and compositional variability of the short story is examined within the context of the significant literary tradition established by Ukrainian modernism, while noticeable neo-realist and neo-populist tendencies shape the authors' pictures of the world as well. For modern authors, the relevance of populism and realism as literary systems is explained by the need for a trustworthy representation of the war events and the development of plot models that are familiar and understandable to a wide range of readers. The paper also explores ways of updating the genres of parable and vision, with which the short story actively interacts. The fantasy genre is interpreted from the perspective of postcolonial criticism. The world of fantasy, based on neo-mythological thinking, actualizes important existential problems of memory, national identity, and resentment in the modern context. Resentment as a natural reaction to the actions of the enslaver reveals its constructive nature, awakening the will to fight and win.

Трансформация литературных и фольклорных жанровых структур в «Сказке об Иване-дураке...» Л. Н. Толстого (1885-1886)

The study aims to shed light on the peculiarities of transformation of literary and folklore genre structures in the literary fairy tale “Ivan the Fool” by Leo Tolstoy (1885-1886). The paper reveals the genre polyphony of this literary fairy tale by Tolstoy in comparison of its content with the problems of the philosophical novella of Voltaire, the social utopia of Th. More, F. Bacon and Plato, with the poetics of folklore (fairy tales, epics, riddles) and the military novella. The scientific novelty of the paper lies in determining the connection between Tolstoy’s artistic “ideas” in “Ivan the Fool” and the humanistic principle of his religious, philosophical and journalistic writings of the 1880s and 1900s (pacifism, criticism of historical forms of slavery, advocacy of nonviolence and universal love); in providing a historical and theoretical literary substantiation of the genre genesis of Tolstoy’s tale. As a result of the study, the genre form of Tolstoy’s literary fairy tale was characterized as a complex structure combining features of different types of literary creativity. The methods of artistic solution in this work containing socio-philosophical and ethical issues peculiar to philosophical novellas, social utopias and folk tales were classified. Scientific knowledge about folklore and ancient Russian reception in the plot, themes, images and details was supplemented with new facts.

DEVELOPMENT OF INSTRUMENTAL AND PERFORMING ARTS IN UKRAINE

The study of the development of the national instrumental and performing arts is conditioned by the necessity of modern scientific comprehension of the history of Ukrainian music, a deeper understanding of the poorly studied pages of national musical history. The purpose of the present research is a comprehensive analysis of the historical development of instrumental and performing arts from ancient times to the present, in the context of synergy with the academicization and formation of genre and style specificity of the original repertoire. The phased development of instrumental and performing arts from ancient times to the contemporary period has been described. The features of the process of academicization of folk-instrumental art of Ukraine have been analyzed; the social-cultural evolutionary basis in the historical and chronological context has been identified. The basic stages of the formation of Ukrainian folk-instrumental performance have been highlighted. Its position as an optimal form of national art that shapes Ukrainian music as an original phenomenon and as an integral part of European culture has been emphasized.

FEATURES OF THE LOVE OF TREES AND LAND PROGRAM OF CAN THO RADIO-TELEVISION STATION

<p><em>The Love</em><em> of Trees and Land </em>program<em> (</em><a href="https://canthotv.vn/">https://canthotv.vn</a>) is a television program about the agriculture of Can Tho Radio-Television Station, Can Tho City, in the Mekong Delta region, South of Vietnam. Researching the characteristics or features of this program will contribute to clearly stating the content and messages through each program, adding specific information about city agriculture in which the program uses language, form of transmission, and content of messages to the people. At the same time, it would present the characteristics, content, and form of this journalism genre, taking advantage of the strengths of television journalism. Through the statistical classification method, it is necessary to collect and classify information, data, images, etc. in the program to serve the deployment and explanation of scientific arguments through each category with 39 episodes included in the program from content to form elements namely, information, data, images, language from the hosts and from comments. This television program has brought the audience knowledge, experience, and information about agricultural activities in the region such as <em>agricultural news, farmers needing to know, advanced farmers, behind the rice crop, information about climate change, science, and technology in production, farmers getting rich, new rural areas,</em> etc. Form the findings of the research, it was seen that each part brings the audience attractive, useful and practical content, helping the audience better understand current agricultural issues, opportunities, and challenges, knowledge of the agricultural industry in the context of climate change and international integration, clean, efficient and sustainable agricultural models, stories of typical farmers with good production, quality agricultural products in the region and volunteer activities, building local infrastructure, cleaning up the environment, and policies to support farmers in production, which are just in <em>The</em> <em>Love of</em> <em>Trees and Land </em>program<em>. </em></p><p> </p><p><strong> Article visualizations:</strong></p><p><img src="/-counters-/soc/0509/a.php" alt="Hit counter" /></p>

The Phenomenon of Romanization in Jhumpa Lahiri’s Collection of Short Stories «Unaccustomed Earth»

The aim of this article is to analyze the genre form of a short story on the example of Jhumpa Lahiri’s short prose in the aspect of the phenomenon of romanization. The subject of the study is the determination of the features of romanization disclosed in the genre structure of the second part of short stories’s collection «Unaccustomed Earth» entitled «Hema and Kaushik». As an object of research the three stories («Once in a Lifetime», «Year’s End», «Going Ashore») united by a common plot were chosen which form the second part of the collection. The relevance of the work is explained by the fact that the study of works of modern multicultural and postcolonial literature in the genre aspect allows us to reveal the features of the functioning and modification of stable genre forms in the literary process. The method of structural analysis and the comparative method have made it possible to examine the process of romanization on the compositional, subjective and spatial–temporal levels of the text and reveal the correlation of the short story form with the American tradition of the genre. The scientific novelty consists in applying the new approach to the analysis of the genre form of this collection within the framework of the concept of romanization. The study concludes that the romanization of a short story is based on the complication of compositional, subjective and spatial–temporal organizations. This leads to the integration of the stories into a cohesive narration united by the several main characters whose names gave the title to the second part of the collection. Besides, the genre strategies of a short story including a narrator’ figure, covering a single event of the past are putting in the front which is expressed in the use of the ending like in a novella.

Kasyan Agapov, Chisel and Olesha on the pages of “Gudok” (1922–1924): On the question of the function of a pseudonym

The article is dedicated to the poems of Yuri Olesha, published in 1922–1924. in the newspaper “Gudok” under his own name and pseudonyms “Zubilo” (the Chisel) and “Kasyan Agapov” the young writer created, using the pseudonyms, two different caracters of the fictive author. At first, Zubilo and Kasyan Agapov did not differ from each other, but soon their roles were differentiated: the first became a witty feuilleton-railroad worker, writing on everyday topics and fighting bureaucracy, the second — a poet from the people, adhering to the serious theme of the official tone. Olesha soon began to sign the most serious poems of political content with his own name. The article assumes, how the using of pseudonyms is related to the position of Olesha in the historical and literary situation of the years 1920. You can found here also the traits analysis of the poetics of the poems of Zubilo and Kasyan Agapov, which were not noted by researchers, are analyzed: parodic techniques, the combination of different stylistic, thematic plans, opposite poetic and genre forms, etc. Perhaps, these signs are typicals for the poems of other representatives of the Southern (Odessa) school, who worked in “Gudok”. This opens up prospects for new research.

О стилистике Камерной симфонии Дж. К. Адамса

The article is devoted to a comprehensive study of the stylistic features of the Chamber Symphony by contemporary American composer John Coolidge Adams, a topic that is currently dwelt upon insufficiently. The author explores the paths of formation of the chamber symphony genre and provides examples of its manifestation in the works of 20th century Russian composers and those from other countries. The similarities and differences between Adams’ Chamber Symphony and Arnold Schoenberg’s Chamber Symphony No. 1, opus 9: the specific features of instrumentation and the compositional structure are examined. The programmatic nature of the composer’s works received separate attention in the article: approaches intrinsic to the Romantic era are compared with the poetics of the titles of Adams’ composition. The author of the article pays special attention to the timbral and rhythmic features of the composition as well as its formal structure. Drawing on a wide range of sources, the specificity of the creation of the Chamber Symphony and Adams’ perspectives of the minimalist method of composition are disclosed. The influence of minimalism on Adams’ compositional style is established. On the basis of the analysis of the three movements of the cycle, the idea is substantiated that in the musical material of the Chamber Symphony, Adams managed to maintain the balance between traditional and non-traditional approaches to symphonic music.

КОНВЕРГЕНТТІ ЖУРНАЛИСТИКАДАҒЫ ЖАНРЛАР ҮДЕРІСІ

In journalism there is the concept of transmedia. In general, transmedia deals with the presentation of information in various media. Unlike multimedia, all media are interconnected. For example, only transmedia technology can allow the plot of a novel to be adapted into a film with minor changes, or the first part of a story to be told through a television show, the second part through a film, and the third part through a television show. In the world at large, there are different ways of disseminating the essential elements of fiction. Transmedia information is an output system. The information it contains is mostly related to history. The narrative structure will be filled with historical data and will include text and audio, video, fonts, images, infographics and more. Each text can create a story itself. Each element contributes to the main story. This is why the effectiveness of transmedia is directly related to the method of storytelling. The purpose and main direction of the scientific article was to study the features of the process of formation of new multimedia genres in online media, to focus on the features of methods of transformation and presentation of existing genres in other forms. The scientific and practical significance of the article lies in the attempt to monitor new terminology genres in the Kazakh-language media, such as longread, construction, short video recording with the mention of new trends in Kazakh journalism. In the course of the study the method of comparative analysis was used. The main result of the analysis was the consideration of characteristics and trends in the dynamics. By analyzing materials published on the sites, such as Malim.kz, Massaget.kz, Balbal.kz, we tried to reveal the nature of the new trend in genres such as storytelling, longread, which meet modern demand. The relevance of the scientific research is determined by the consideration of competitiveness criteria and trends in new formats for presenting general media journalistic materials.

ОСОБЕННОСТИ ФОРМИРОВАНИЯ ПАТТЕРНОВ АНИМАЛИСТИКИ В ОТЕЧЕСТВЕННОМ ИЗОБРАЗИТЕЛЬНОМ ИСКУССТВЕ ДО XVIII ВЕКА

The article describes the national peculiarities of animal depiction in the primitive, pagan and Christian periods before the formation and heyday of the classical animalistic genre in Russia (XVIIIth – XIXth centuries). To achieve the purpose, in addition to classical research methods in art criticism, a systematic approach was used, as a result of which a research model was created and its changes in different periods were traced. The article analyses the influence of worldview on animalistic patterns created and duplicated from century to century. As a result, such components of the worldview as the features of eidetic memory of primitive man, aspiration to group identification, religious beliefs, vital and practical knowledge and value systems determined by social, ethnic and political factors are revealed. The analysis of changes in animal images in Russian art from the Paleolithic to the formation of Christianity shows that the forms of animalistic patterns are closely related to the peculiarities of the worldview of specific people (social groups). In conclusion, examples of the use of animalistic patterns in modern visual art are given (using the example of Altai art).

Сюжетные элементы в лирических новеллах Анны Ахматовой и Ивана Бунина (К проблеме типологических связей)

The article examines the causes and mechanism of the manifestation of plot elements in lyrical poems by I. Bunin and early A. Akhmatova. It is proved that the plotogenic trends in lyrics reflect a new (essentially phenomenological) method of artistic thinking and lead to the formation of a new genre – the lyrical novel. The external details of existence and quasinarrative elements perform the functions of embodying an internal conflict in its dynamic development. The article also reveals the connection between the existential attitudes of the authors and the semantic structure of the novel.

Паратекст в художественной системе Алексея Ремизова

The publication sequence and the structure of the first editions of the works of Remizov allow the results of the writer’s creative activity to be considered in terms of his sophisticated pragmatics. The author’s strategy becomes most prominent when considered through the theory of paratext proposed by the French literary scholar J. Genette. This paper reviews the selected “nominations” of paratext presented as theses for the theme development. The structural approach discloses the dynamic connections of the structural paratext elements with the ideological and aesthetic program of the writer’s creativity. This program is based on three main directions of his artistic system: tradition preservation, innovation, and self-representation. The analysis identifies subtextual elements as indexical and metonymic markers for several thematic creative loci. These are the Old Russian manuscript and book tradition, the cult of the manuscript text as an authentic imprint of the writer’s personality, and the writer’s autobiography. The study focuses on the changes in the functional status of paratext in Remizov’s works as significant events of his creative biography. Consideration is given to the non-verbal elements of paratext in semantically significant elements of a literary work. The motives of the writer’s literary behavior altering the discourse of his paratextual sections are revealed. The paper comprises three sections: 1. Genres of the oral folk tradition and the first printed book in the structure of Remizov’s artistic works. 2. Authorial representation in the structure of Remizov’s book. 3. Author’s “Notes”: the path from the periphery to an independent genre form.

Сайт Омского государственного педагогического университета как оценочный гипержанр

Based on the basic concepts of the theory of speech genres and theoretical positions in the field of functional semantics of evaluation, genre forms typical of the hypergenre “Omsk State Pedagogical University Website” are analysed: news, reports, interviews. The positive-evaluative tonality of the hypergenre as a whole and its constituent speech genres is revealed. The predominance of indirect forms of expressing a positive assessment of the university through the use of various sub-genre speech formations is noted. The linguistic means of forming evaluative meanings are determined.

METRO-RHYTHMIC PARAMETERS OF A POETIC TEXT (BASED ON THE MATERIAL OF TEXTS WRITTEN BY SPANISH AND RUSSIAN AUTHORS)

Statement of a problem. The objective of the study is a phased analysis of the formal features of a poetic text using a psycholinguistic approach. The poetic text is considered as a special form of emotionally colored speech. The main goal is to determine the universal and nationally specific features in the metro - rhythmic organization of Spanish and Russian poetic texts. Results: The data on the metro - rhythmic organization of Spanish and Russian poetic texts is presented. Based on the classical meters of Greek and Roman poetry, the ways of the formation of national poetic Russian and Spanish traditions are additionally considered. Along with universal features, national-specific features are highlighted. Approaches to the consideration of poetic meters used in Spanish poetic texts, as well as the transition to syllabo-tonic in Russian versification are described. Conclusion. The main conclusion from the presented study can be considered the identification of nationally specific features, consisting of the use of classical meters in certain poetic genres and the formation of mixed genres. As a linguistically significant conclusion about the preference in the use of meters, the authors put forward the ratio of speech rhythm to the meter in national poetry.

Жанровые особенности антиутопического научно-фантастического романа Пьера Буля «Планета обезьян»: коммуникативный аспект

The enduring popularity of 20th century science fiction authors among readers of all age categories has been noted in numerous works of literary scholars. An extremely important aspect is the fact that the author and the reader must have a common language in order for communication to be effective. The relevance of the study is due to the growing interest in the problem of interpreting the genre of science fiction works. The aim of this study is to try to trace the synthesis of genre forms from the point of view of communicativism and the theories of C. Darwin and T. de Chardin in the novel "Planet of the Apes" by the famous French fiction writer Pierre Boulle. Darwin and T. de Chardin in the novel "Planet of the Apes" by the famous French fiction writer Pierre BoulleIn the course of the study, the methods of contextual literary analysis, cognitive-discourse analysis, as well as stylistic and genre analysis were applied. As a result of the study, the conclusions were obtained that the novel "Planet of the Apes" by P. Boulle combines elements of the genre of science fiction novel, philosophical parable, utopia and dystopia. The novel is a satirical work, touching upon the themes of scientific progress, communication, evolution and human society, which are topical at present. The author, when creating a work, follows literary conventions or deliberately goes against them, creating something innovative. The genre of science fiction has been and remains a synthetic genre, incorporating elements of various genres, which intricately intertwined, enter into communication with the reader, helping him to create fictional worlds. Scientific novelty of the research consists in the fact that for the first time in Russia the study of genre originality of P. Boulle's work in the aspect of communication with the reader is undertaken. The article may be useful for literary scholars, postgraduates, students and all those interested in the problems of genre synthesis in modern science fiction.

“DISGRACE” BY J.M. COETZEE AS A POSTMODERN VARIATION OF THE NOVEL ABOUT A MUSICIAN

“DISGRACE” BY J.M. COETZEE AS A POSTMODERN VARIATION OF THE NOVEL ABOUT A MUSICIAN

Translational activity in the focus of presentational discourse

The actualization of a translator’s presentational potential and competence within the framework of discourse linguistics contributes to the expansion of the contemporary paradigm of translation studies and motivates the study of language features of web discourse and its genre forms in the synergy of professional (institutional) and personally oriented communication. The aim of this article is to study the genre features of a professional translator’s presentational discourse focusing on their web-based interaction. The methods used in the paper, i.e. contextual, comparative and distributive analysis, allowed us to identify the features of self-presentation and self-expression of the translator, promoting text and presentational discourse within the framework of web interaction, and thus to justify the hypothesis about the tendency of professional translators to actively express themselves in Internet not only for professional but also personal purposes. Considering the multi-layered nature of web-based communication and the multi-genre palette of web discourse, the authors of the paper analyze the presentation forms of a translator on the material of various online genres: personal website, blog, webinar, and YouTube channel. The novelty of the research lies in the analysis of presentation forms of professional translation discourse focusing on web discourse. The positioning of translator’s professional personality on the Internet is studied from the perspective of their individuality, the synergy of personal and professional communication. It is concluded that all possible genre forms of self-presentation are realized in the presentation discourse of translators in the web-based communicative space: demonstratives; reportatives; sociatives; creatives; agitatives; instructives; prescriptives; attractives. The conclusion is drawn that among the many forms of translator’s self-expression, the most effective in terms of web-based presentation discourse is the translator’s personal blog, which requires further detailed and in-depth analysis. Based on a comprehensive analysis of empirical material, the authors have been able to outline a new direction for research of the professional personality of translators, to define accents, trends, and specific features of self-presentation and self-expression of translators in the modern world. In the future, it is planned to examine the socio- and lingua-cultural features of the translator’s professional personality on the material of various blogs in different linguo-pragmatic conditions.