In the post-industrial global society, creativity is an increasingly valuable resource. Florida’s (2002) "Rise of the Creative Classes" has been a mainstream bestseller for over a decade, and organizational scholars have been writing about creativity for just as long. Creativity — the generation of novel ideas that have the potential to create value — is seen as the key precursor to innovation — the successful implementation of creative ideas — and recognized as a cornerstone of organizational effectiveness. In the 21st century the question of how to effectively manage and nurture this precious resource appears a pressing concern. Yet despite all the interest, just quite how we harness creativity in all its manifestations remains unclear. Perhaps this shouldn’t be a surprise. Since the Enlightenment, creativity and our imagination have played second fiddle to rationality, reason and the scientific method. Associated with the wild, irrational and romantic artist, creative impulses appear the antithesis of our attempts to normalize and control our environment. Understood in terms of a traditional dialectic, managing creativity appears an oxymoron: to manage and control creativity threatens to stifle it. In caging the tiger, the power and majesty of the wild creature that filled us with awe and wonder is lost. Perhaps we need to think differently; playfully imagining the spaces from where creativity emerges? In this article we seek to explore such spaces and how we might create a clearing within which innovation and entrepreneurship can flourish.