In the Internet age, the development of intelligent software has broken the limits of multilingual communication. Recognizing that the data collected on rumor propagation are inherently discrete, this study introduces a novel SIR discrete Internet rumor propagation model with the general nonlinear propagation function in a multilingual environment. Then, the propagation threshold R0 is obtained by the next-generation matrix method. Besides, the criteria determining the spread or demise of rumors are obtained by the stability theory of difference equations. Furthermore, combined with optimal control theory, prevention and refutation mechanisms are proposed to curb rumors. Finally, the validity and applicability of the model are demonstrated by numerical simulations and a real bilingual rumor case study.