This study pioneers a comprehensive methodology to quantify occupants’ willingness to reduce energy consumption behaviors, specifically focusing on student occupants within a student apartment under an all-inclusive payment rental scheme. Employing a dual-component approach, the study combines self-indicated energy consumption behavior attributes with the financial rebate occupants are willing to accept, shedding light on the intricate factors influencing their decisions regarding energy consumption. The Discrete Choice Experiment (DCE) serves as a novel tool to identify and measure the financial value, conceptualized as Willingness-to-Accept (WTA), for specific energy-saving behaviors, contributing to a nuanced understanding of the economic valuation placed on sustainable practices. A pre-survey and a DCE-based survey were conducted within the student apartment, the former one comprehending general energy consumption behaviour patterns and rebate preferences, and the latter examining the impact of financial incentives on behavioral changes, providing a comprehensive and longitudinal perspective. The findings highlight the paramount influence of factors such as “air conditioning setpoint” on occupants’ decisions followed by “lighting time” and “shower time”, emphasizing the delicate balance between occupant comfort, financial considerations, and environmental consciousness. Despite limitations related to the specificity of the study context and potential discrepancies between hypothetical and real-world behavior, this research offers practical implications for designing effective energy-saving interventions tailored to the unique characteristics of student occupants. Policymakers and stakeholders can leverage these insights to inform incentive structures, energy conservation initiatives, or pricing strategies that align with consumer preferences, ultimately encouraging sustainable energy practices in residential settings.
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