Proton exchange membrane fuel cells (PEMFCs) have emerged as a promising technology for clean energy conversion with various potential applications. Due to its cost-effectiveness, sulfonated hydrocarbon has been researched as an alternative to Nafion, a commercial proton exchange membrane. However, sulfonated hydrocarbon's mechanical and chemical stability remains a critical challenge that needs to be addressed, as the membrane must withstand harsh operating conditions, such as wet-dry mechanisms in high-temperature operations. To compete with perfluorosulfonic acid (PFSA), sulfonated hydrocarbon should be reinforced with a polytetrafluoroethylene (PTFE) substrate. However, there are significant issues with incompatibility between sulfonated hydrocarbon and PTFE substrate.To improve the impregnation, simple and reproducible chemical treatment has been developed to enhance the hydrophilicity of PTFE using a mixture of acids and oxidizing agents. Moreover, surfactant was added to increase compatibility and improve impregnation. After the reinforced membrane was fabricated, the membranes were characterized, including their water uptake and dimensional stability. The reinforced membrane also showed superior mechanical properties, including gas permeability, tensile strength, and dynamic mechanical analysis. To evaluate the degree of impregnation, the transparency of the reinforced membrane was checked for haziness and further analyzed with scanning electron microscopy (SEM) and energy-dispersive X-ray spectroscopy (EDS) mapping to quantify the impregnation degree. Finally, the performance and durability of the reinforced membrane were measured by single-cell and wet-dry cycling tests.