Abstract In this paper, we investigate quantum Fourier analysis on subfactors and unitary fusion categories. We prove the complete positivity of the comultiplication for subfactors and derive a primary $n$-criterion of unitary categorification of multifusion rings. It is stronger than the Schur product criterion when $n\geq 3$. The primary criterion could be transformed into various criteria, which are easier to check in practice even for noncommutative, high-rank, high-multiplicity, multifusion rings. More importantly, the primary criterion could be localized on a sparse set, so that it works for multifusion rings with sparse known data. We give numerous examples to illustrate the efficiency and the power of these criteria.