ABSTRACT Very little is known on the rate dependency of the fracture behavior of crispy products as a function of water activity (Aw). Therefore, the effect of deformation speed on instrumental and sensory crispness was studied as a function of Aw. Deformation speed clearly affects the transition Aw range from crispy to non‐crispy. At low deformation speed, the critical Aw was 0.40 ± 0.02 and at high deformation speed between 0.5 and 0.6. The transition was completed at an Aw = 0.56 ± 0.10 and 0.74 ± 0.00 for the low and high speed, respectively. The transition of sensory crispness at regular biting speed started at Aw = 0.48 and was completed at Aw = 0.75. The deformation speed effect is assumed to be caused by the viscoelastic nature of the material in the transition region causing it to behave locally relatively more viscous at low deformation speed and relatively more elastic at high deformation speed. This behavior depends on the plasticizer content, thus, Aw. For the product used in this study, the instrumental deformation speed that best correlate to sensory data is 10 to 40 mm/s. Sensory tests show that crispy attributes are perceived more intense when biting at higher speed.PRACTICAL APPLICATIONSA good characterization of the water activity (Aw) range over which crispness of a food product is lost is of great practical importance. The present study describes the effect of deformation speed and Aw on crispness characteristics as determined by instrumental and sensory measurements. Crispness characteristics were found to depend not only on Aw but also on deformation speed. The Aw at which the crispy material started to lose it crispness started at lower values of Aw for the low deformation speed. Instrumental data should follow a similar trend as sensory crispness as function of Aw. At high deformation speed, instrumental sound data were more closely related to loss of crispness than force data, mainly caused by problems in the force registration. To get a good correlation of sensory and instrumental data, a correct deformation speed should be selected for this purpose. Sensory tests at different biting/chewing speed were done. Crispness attributes were scored lower when Aw was higher, as well as when decreasing the biting/chewing speed.
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