Free Social Media Research Articles

ARTIFICIAL INTELLIGENCE – POWERED VIDEO CONTENT GENERATION TOOLS

This article discusses the considerations of artificial intelligence-powered video content generation tools, exploring their applications, ethical considerations, and evaluation criteria. Through discussions of various artificial intelligence (AI) tools, including features, limitations, and implications, the authors analyze the evolving landscape of video creation in the digital age. Key themes include the ethical implications of deep fake technology and the importance of responsible AI principles, exemplified by Microsoft's guidelines. This paper identifies five of the most promoted free social media tools. Evaluation criteria for these tools, such as visual quality, relevance, coherence, authenticity, and transparency, are examined to assess the suitability of AI-generated videos. While AI offers promising opportunities, the discussion underscores the continued need for human oversight and ethical considerations to ensure the responsible use of AI technologies in video content generation.

Perception of SMEs in East Java on Digitalization Transformation in Business

The COVID-19 pandemic has forced SMEs to be able to innovate and transform their businesses into business digitization. It certainly changes the traditional way of selling with an online system. This study aims to analyze the perception of SMEs toward digitalization in business, marketing strategies, and SMEs interest in digital marketing. This research method used is the descriptive quantitative method. Data collection was done using a Google survey. The study results showed that SMEs’ perception toward business digitization was excellent, as its easier for the sellers and buyers to make transactions without meeting. Business digitization can increase revenue turnover, have clearer operating hours, and make it easier to recap sales results. However, SMEs are still in the transition stage to online marketing. Some who have digitized their business prefer ads on free social media. Some still use the traditional method of distributing posters and pamphlets. The interest of SME actors is very high, but it is not followed by effective practice. Keywords: business, digitalization transformation, perception, small medium enterprise

Community engagement through social media: A promising low-cost strategy for rural recruitment?

For the same reasons that rural telehealth has shown promise for enhancing the provision of care in underserved environments, social media recruitment may facilitate more inclusive research engagement in rural areas. However, little research has examined social media recruitment in the rural context, and few studies have evaluated the feasibility of using a free social media page to build a network of rural community members who may be interested in a research study. Here, we describe the rationale, process, and protocols of developing and implementing a social media approach to recruit rural residents to participate in an mHealth intervention. Informed by extensive formative research, we created a study Facebook page emphasizing community engagement in an mHealth behavioral intervention. We distributed the page to local networks and regularly posted recruitment and community messages. We collected data on the reach of the Facebook page, interaction with our messages, and initiations of our study intake survey. Over 21 weeks, our Facebook page gained 429 followers, and Facebook users interacted with our social media messages 3,080 times. Compared to messages that described desirable study features, messages that described community involvement resulted in higher levels of online interaction. Social media and other recruitment approaches resulted in 225 people initiating our in-take survey, 9 enrolling in our pilot study, and 26 placing their names on a waiting list. A standalone social media page highlighting community involvement shows promise for recruiting in rural areas.

E-Enabling as a Technological Platform for Electoral Democracy in Uganda

Globally, failure to have active, effective, and full participation in elections makes democracy wishful thinking. Considering the ineffectiveness of traditional methods of political participation alone, online political participation (e-enabling), especially through the use of the internet and social media, comes in handy in a bid to have a fair and credible election. This study investigates how e-enabling can act as a technological platform for electoral democracy in Uganda. Specifically, the study aims to establish the relationship between e-enabling and electoral democracy among citizens in Uganda. Using the mixed methods, under a descriptive correlational survey, a sample of N=482 respondents were in the study. Based on Pearson’s correlation coefficients, results reveal that e-enabling is significantly related to electoral democracy. Providing platforms like fair electoral policies and guidelines to enable people freely adopt and utilise the internet in elections through free social media, free or low-cost internet, good nationwide networks, minimising internet shutdowns so that all electoral stakeholders can freely express themselves and actively engage in all stages of the electoral process with the utmost fairness, transparency and accountability will go a long way in having e-enabling as a technological platform for strengthening electoral democracy in Uganda

The Role of Interactive Social Media in Forming Academic Public Opinion during the "COVID 19" Crisis among Students of the University of Nizwa, Sultanate of Oman

The study aimed to identify the role of interactive social media in forming academic public opinion during the crisis of Coronavirus (COVID-19) among students of the University of Nizwa in the Sultanate of Oman. The researchers used a relational descriptive methodology. The study’s population comprised of all the students of the University of Nizwa, whose number is (5505). The study sample consisted of (320) male and female students. The questionnaire was used to achieve the objectives of the study. The results of the study revealed that students' hours of using social media are high, whereas (22%) of students use it more than (12) hours a day. Regarding languages use, it is noticed that the predominant language in use is Arabic at a rate of (64.8%). The levels of the role of learning media, with averages varying between the weak and the high, took the first place with the Google app, with a mean of (3.90) and a high level, while WhatsApp took the second place with a mean of (3.80) and a high level.The researchers recommended the necessity of providing free social media for teaching university students, and paying the attention of the university administration to student public opinion through social media.

How Students Consume Online Lectures: Not Everything Needs to be a Video

As students and technology change, the way teachers teach must, at least to some extent, change too. One change that is evident in both students and technology is an increase in the use of instructional videos. Traditional-aged college students today have grown up in an age where streaming videos from various formats including free social media and paid formal services have become a standard way to consume information. To that end, there are growing expectations on faculty to meet students where they are and create our own videos for delivering course content. The goal of this study is to examine how effective recorded videos are, in comparison to written lectures, at delivering course content and helping students be successful. Specifically, this study presented students with two different options for receiving lecture content in first- and second-year political science courses at a suburban, midwestern, community college. Students could receive lecture material by either reading lecture notes or by watching videos of the instructor going over the notes–or both. By using both quantitative and qualitative measures, this study examined how students consumed lecture material and compared the differences between their academic outcomes and perceptions of both the course and their instructor.

Efektivitas Metode Pembiasaan Terhadap Pembentukan Karakter Religius Siswa Kelas VII MTs Model Ihsaniyah Kota Tegal

This research is motivated by the low attention of schools to the religious character of students. In the age of advanced technology, many students are swayed by various kinds of information and content on free social media so that students cannot sort out which things are good and which things are bad for their character. The interesting thing is that in MTs Model Ihsaniyah Tegal always applies the habituation method every day before learning with the aim of shaping student character. This study used a quantitative approach with an experimental method with a pre-experimental research design type one group pretest-postest design. The sample of this research was all seventh grade students at MTs Model Ihsaniyah Tegal with a total of 43 people. The results of this study are: (1) The application of habituation method in MTs Model Ihsaniyah Tegal City is classified as sufficient. This is evident from the posttest results of seventh grade students there is an increase in student character building, that there are 23 students with a percentage of 53.5% who are in the category of always applying the habituation method, and 20 students with a percentage of 46.5% who are in the category of often applying the habituation method. (2) The religious character of seventh grade students at MTs Model Ihsaniyah is classified as sufficient. This is evident from the average results of the pretest assessment of religious character before treatment is 25.86 and the average results of the posttest assessment of students' religious character after treatment is 32.60. (3) The habituation method is effective on the formation of religious character of seventh grade students at MTs Model Ihsaniyah Tegal City. This is evident from the results of research showing that t0 is greater than tt at the 5% significance level comparing the magnitude of "t" that researchers obtained (t0 = 16.68) and the magnitude of "t" listed on tt which is 2.62 (16.68> 2.62) which means Ha is accepted and H0 is rejected and means that there is effectiveness of variable X on variable Y.

Digital footprints of Kashmiri Pandit migration on Twitter

The paper investigates changing levels of online concern about the Kashmiri Pandit migration of the 1990s on Twitter. Although decades old, this movement of people is an ongoing issue in India, with no current resolution. Analysing changing reactions to it on social media may shed light on trends in public attitudes to the event. Tweets were downloaded from Twitter using the academic version of its applications programming interface (API) using the free social media analytics software Mozdeh. A set of 1000 tweets was selected for a content analysis with a random number generator in Mozdeh. The results show that the number of tweets about the issue has increased over time, mainly from India, and predominantly driven by the release of films like Shikara and The Kashmir Files. The tweets show apparent universal sup­port for the Pandits but often express strong emotions or criticize the actions of politicians, showing that the migration is an ongoing source of anguish and frustration that needs resolution. The results also show that social media analysis can give insights even into primarily offline political issues that predate the popularity of the web, and can easily incorporate international perspectives necessary to understand complex migration issues.

CONNECTION TO THE USE OF FREE ANDROID APPS IN KEBBI STATE, NIGERIA

In this paper, we studied scamming emanating from the use of free Android apps by conducting an online survey with respondents recruited from four tertiary institutions in Kebbi State, Nigeria. We found that the apps used for communication, such as Facebook and WhatsApp, have the highest number of users. Also, 55.26 % of users reported receiving scam messages that could be linked to their use of free apps, whereas 32.45 % of them were indeed defrauded by scammers. The study concludes that the free social media apps coupled with the characteristic of the users’ login credentials could be responsible for the high rate of scam messages that the respondents receive regularly.

Predicting Depressive Disorder Based on DASS-42 on Twitter Using XLNet's Pretrained Model Classification Text

Twitter is a free social media site that is not only a place to share posts and multimedia content but also offers its users to express their feelings, emotions, and sentiments about an issue. So with this, it is often found that Twitter users make posts that show how the user's behavior includes mental problems experienced users such as symptoms of depression, anxiety, and stress disorders. Only about half of depression cases can be detected by doctors or other experts, this is because until now, the diagnosis of depression starts from reports of patients, family, or close friends of patients, or also starts from the results of certain tests such as questionnaires. So this research builds a model to predict depression by building a model that predicts whether someone is depressed through tweets on Twitter using the XLNet pre-trained text classification model. Testing is done by removing stemming from the preprocessing stage. Testing is also done by adding hyperparameters for fine-tuning the XLNet model. Testing is also carried out using a dataset that filters out foreign words where foreign data is translated into Indonesian. The data stored is data that uses words based on the KBBI dictionary. Based on the results of model testing that has been carried out using confusion matrix, the model can predict tweets that indicate depression and get an accuracy value of 78.57%.

A Social Media-Based Diabetes Intervention for Low-Income Mandarin-Speaking Chinese Immigrants in the United States: Feasibility Study.

BackgroundChinese immigrants bear a high diabetes burden and face significant barriers to accessing diabetes self-management education (DSME) and counseling programs.ObjectiveThe goal of this study was to examine the feasibility and acceptability and to pilot test the potential efficacy of a social media–based DSME intervention among low-income Chinese immigrants with type 2 diabetes (T2D) in New York City.MethodsThis was a single group pretest and posttest study in 30 Chinese immigrants with T2D. The intervention included 24 culturally and linguistically tailored DSME videos, focusing on diabetes education and behavioral counseling techniques. Over 12 weeks, participants received 2 brief videos each week via WeChat, a free social media app popular among Chinese immigrants. Primary outcomes included the feasibility and acceptability of the intervention. Feasibility was evaluated by recruitment processes, retention rates, and the video watch rate. Acceptability was assessed via a satisfaction survey at 3 months. Secondary outcomes, that is, hemoglobin A1c (HbA1c), self-efficacy, dietary intake, and physical activity, were measured at baseline, 3 months, and 6 months. Descriptive statistics and paired 2-sided t tests were used to summarize the baseline characteristics and changes before and after the intervention.ResultsThe sample population (N=30) consisted of mostly females (21/30, 70%) who were married (19/30, 63%), with limited English proficiency (30/30, 100%), and the mean age was 61 (SD 7) years. Most reported an annual household income of <US $25,000 (24/30, 80%) and a high school education or less (19/30, 63%). Thirty participants were recruited within 2 months (January and February 2020), and 97% (29/30) of the participants were retained at 6 months. A video watch rate of 92% (28/30) was achieved. The mean baseline HbA1c level was 7.3% (SD 1.3%), and this level declined by 0.5% (95% CI –0.8% to –0.2%; P=.003) at 6 months. The mean satisfaction score was 9.9 (SD 0.6) out of 10, indicating a high level of satisfaction with the program. All strongly agreed or agreed that they preferred this video-based DSME over face-to-face visits. Compared to baseline, there were significant improvements in self-efficacy, dietary, and physical activity behaviors at 6 months.ConclusionsThis pilot study demonstrated that a social media–based DSME intervention is feasible, acceptable, and potentially efficacious in a low-income Chinese immigrant population with T2D. Future studies need to examine the efficacy in an adequately powered clinical trial.

The use of online social media for the recruitment of people living with HIV in Spain and Latin America: Lessons from two studies.

Various barriers make recruiting a difficult task for researchers, especially when recruiting people living with HIV (PLWH) or conducting longitudinal studies. Effective recruitment is crucial to the validity of studies, and in this regard, social media can come to aid, although researchers usually rely on paid advertisements. This paper describes the free social media strategies used for participant recruitment in two studies carried out with PLWH in Spain and Latin America. Study 1 was a cross-sectional study on the validation of two stigma scales with a 1-month retest. Study 2 was a longitudinal study exploring the mental health of newly diagnosed PLWH, with a second assessment after 6months. Facebook posts, Twitter mentions, and discussion forums were used in both studies. Study 2 also recruited participants through a healthcare centre. In Study 1, 5-month recruitment yielded a sample of 458 PLWH, averaging 91.6 surveys/month and a 43% retention rate. In study 2, recruitment took 16months, yielding a final sample of 145 newly diagnosed PLWH, 92 from the healthcare centre (5.75 surveys/month) and 53 from social media (3.31 surveys/month), with 95% and 60% retention rates, respectively. Participants in Study 2 did not differ in sociodemographic characteristics by recruitment method, except for the region of origin and financial difficulty (more diverse origin and greater difficulty emerged in social media participants). Greater psychological distress and lower personal and social resources were also found in social media participants. These data indicate that free social media recruitment is a feasible and effective tool for the recruitment of Spanish-speaking PLWH, although it is best used in combination with traditional methods for newly diagnosed PLWH and longitudinal studies.

A Survey of YouTube Videos as a Source of Useful/Unuseful Information in the Field of the Prevention and Management of Burn Injuries: A Cross-sectional Analysis of the English Language Content.

The study was designed on whether YouTube videos are useful as an information resource in the field of burn injury prevention and management. Current literature on the educational content and quality of burn-related first-aid videos on YouTube was reported as inadequate and inaccurate. However, the quality of YouTube videos on various medical and clinical topics has been the subject of many previous studies, and there has been increasing evidence that the content ratio of usefulness was higher than that of nonuseful. While hours and even minutes in burn injuries are as precious as gold in terms of outcomes, it would be a significant loss not to use the most popular and easily accessible free social media platform of our time as a tool that can contribute to the prevention of burns and raise awareness. Analysis was conducted with the remaining 96 videos from 240 videos obtained from YouTube, according to possible search terms and exclusion of videos according to predetermined criteria. The Global Quality Score (GQS) and modified DISCERN (m.DISCERN) tools were used to assess the quality and reliability of the videos. Viewer engagement metrics and video properties were also investigated according to the usefulness criteria (eg, video length, duration on YouTube, topic contents, source uploads, reliability, and quality). Finally, it was revealed that nearly 80% of the YouTube videos contained information in the field of the prevention and management of burn injuries deemed useful in this study, comparable to the other medical disciplines' reports in the literature.

A Novel Just-In-Time-Online-Training for Nasopharyngeal Swab Specimen Collection During the COVID-19 Pandemic.

Introduction: The spread of coronavirus disease 2019 (COVID-19) is controlled by timely detection of infected patients using a nasopharyngeal (NP) swab test, followed by isolation and treatment. One challenge encountered with NP swab collection was to train healthcare providers (HCPs) with different training backgrounds and experience for collecting NP swab specimens across Nebraska, including a sizeable rural area. In-person training for NP swab collection skills was challenging due to social distancing. We developed a Just-In-Time-Online Training (JITOT) and delivered it using Facebook Live (TM) to meet our HCPs' training needs.Methods: Online training was held on April 21, 2020, and attended by 453 HCPs. A quasi-experimental study based on a survey and a multiple choice questionnaire (MCQ) was conducted to evaluate its effectiveness in improving the participants' knowledge and attitudes.Results: Group mean knowledge score increased from a pre-test score of 57%-95% in the post-test showing a large effect size (Hedges' g = 0.976877). On a five-point Likert scale, the majority (86.21%) of the survey respondents agreed/strongly agreed that this training increased their overall comfort for nasal swab specimen collection as compared to their pre-training comfort (37.93%) with this procedure. The majority of respondents (96.55%) in the post-training evaluation agreed/strongly agreed that "the delivery method was appropriate."Conclusion: A JITOT session is helpful to teach, demonstrate, clarify doubts, and improve the knowledge and comfort of the participants. It can be quickly delivered using a free social media platform for broader outreach during public health emergencies.

1-OR: A Social Media-Based Intervention Improves Glycemic Control in a Low-Income Older Immigrant Population

Purpose: Access to in-person diabetes self-management education (DSME) programs is limited in underserved immigrant communities. In this report, we examined the feasibility, acceptability, and potential efficacy of a social media-based DSME intervention in low-income older Chinese immigrants with type 2 diabetes (T2D). Methods: This was a single-group study in 30 Chinese immigrants with T2D living in NYC. The intervention included 24 culturally and linguistically tailored DSME videos. Over 12 weeks, participants received 2 brief videos each week via WeChat, a free social media app popular among Chinese immigrants. Feasibility was defined as ability to achieve: 1) the recruitment goal (n=30); 2) ­&amp;gt;80% retention; and 3) &amp;gt;80% watch rate. Acceptability was assessed via a satisfaction survey at 6 months. HbA1c was collected at baseline and 6 months Results: Recruitment was completed prior to the NYC COVID-19 lockdown. Despite COVID-19, the intervention continued without interruption. Participants were mostly female (70.0%), married (63.3%), with limited English proficiency (86.7%), and a mean age of 61.2 (SD=6.7) years old. Most reported an annual household income of &amp;lt; $25,000 (84.0%) and an education of high school or less (63.3%). Thirty participants were recruited within 2 months, 93.3% were retained at 6 months, and a video watch rate of 92.2% was achieved. The mean baseline HbA1c was 7.4% (SD=1.2) and declined by 0.6% (95% CI: 0.3%-0.9%, p=0.001) to 6.8% (SD=0.8) at 6 months. Participants expressed high satisfaction (96.4%), and all strongly agreed or agreed that they preferred this video-based DSME to face-to-face visits. Conclusions: This pilot study demonstrated that a social media-based DSME intervention is feasible, acceptable, and potentially efficacious in an aging low-income immigrant population with T2D. These findings provide timely implications in the era of COVID-19, suggesting older low-income immigrants can be engaged in mHealth interventions. Disclosure L. Hu: None. N. Islam: None. A. Y. Kharmats: None. K. Tamura: None. S. Yang: None. X. Xu: None. B. Fan: None. M. Sevick: None. Funding National Institutes of Health (K99MD012811, R00MD012811)

Representation of #CAMHS on social media platform TikTok

AimsThe video-based free social media app, TikTok, has grown in popularity during the COVID-19 pandemic, with half of British children using Tik Tok regularly. With more than 2 billion downloads, it was the most downloaded app of 2020. Child and Adolescent Mental Health Services (CAMHS) is currently found on TikTok via the hashtag #CAMHS. The aim of this study was to explore how CAMHS is represented on TikTok through reviewing the hashtags associated with CAMHS and exploring the themes of videos with the #CAMHS hashtag.MethodThe Tik Tok app was downloaded and a search for the hashtags which featured the word #CAMHS was undertaken. A thematic analysis of the top 100 most popular uploaded videos featuring the #CAMHS was conducted. The number of likes, views and shares of the videos featuring each theme was recorded.ResultVideos with the hashtag #CAMHS had 203.9 million views, followed by: #camhsmeme(s) totalling 43.1 million views, #camhsjokes with 21.4 million views and #camhskids, 12.5 million views. The top 100 most popular videos represented 24% of total viewed videos with the hashtag #CAMHS.The most popular recurrent themes associated with the hashtag #CAMHS in our sample were: raising awareness of mental health symptoms and management (40% of videos), reference to self-harm (27% of videos) and negative perception of CAMHS (27% of videos).Raising awareness of mental health symptoms and management had the most likes (3,694,700) and views (17,435,900). This was followed by videos with themes of reference to self-harm (3,006,300 likes and 14,382,700 views). The most shared themes were: reference to suicide (shared 56,763 times) and videos which portrayed a theme of negative perception of CAMHS (40,628 shares). Videos with themes of a negative perception of CAMHS also garnered 1,762,500 likes and 8,666,900 views.ConclusionCAMHS is actively represented on TikTok through freely accessible unregulated videos. Videos with themes of raising awareness of mental health symptoms and management can potentially allow young people to share their experiences. Nonetheless, popular hashtags such as #CAMHSmemes and #CAMHSjokes, as well as videos featuring themes of negative perception of CAMHS, could potentially undermine the reputation of CAMHS to existing and future service users. The content of these videos should be taken seriously by CAMHS clinicians as it can potentially provide an insight into service users’ experiences of CAMHS on a scale that has not been observed before. Presently these videos are not screened or modulated by the NHS CAMHS service.

Using Technology to Enhance Antimicrobial Stewardship Impact in the Acute Care Setting

There are numerous opportunities for antimicrobial stewardship programs (ASPs) to utilize technology to maximize their impact on patient care. Herein we describe different technology platforms, strengths and limitations of each, and provide some examples of their use in clinical settings. Electronic medical record (EMR) upgrades and clinical decision support tools can enhance existing stewardship functions such as audit and feedback, de-escalation, “time-outs” among others. Antimicrobial utilization and resistance data reporting enables a deeper understanding of local trends in the context of benchmarked national data. User-friendly smartphone apps are prescriber-oriented platforms which house stewardship guidelines, antibiograms, and other information which can potentially reach thousands of prescribers. Finally, harnessing social media platforms can increase the visibility of stewardship and infection prevention research. There are multiple options for consuming stewardship technology, from free social media and online resources to costly EMR upgrades and clinical decision support tools. There are multiple benefits to incorporating technology into daily stewardship operations, but costs, design, and implementation challenges must be considered. Stewardship programs should evaluate the strengths and limitations of each type of technology to understand which will best suit their needs and goals.

Facilitating Health Policy Civic Engagement Among Undergraduate Students With Collaborative Social Technology.

Meaningful action to shape health policy and advocate for patients is a well-established goal of nursing, yet fostering student fluency can be challenging. This article details an innovative classroom approach that successfully created engaged, active learning in health policy and civic engagement, facilitated by a free social media communication tool. Using a publicly disseminated media bias taxonomy and an app, Slack, students asynchronously monitored news outlets across political persuasions and biases. These posts then were discussed weekly in a classroom setting, with an emphasis on similarities and differences among news sources in content, tone, and theme. Faculty then detailed overarching policy, economics, and political processes. Students became actively engaged and found policy relatable and relevant. Social media communication tools can enhance student learning and satisfaction. Suggestions for adoption by nurse educators are offered. [J Nurs Educ. 2020;59(3):163-165.].

The Impact of Social Media on Business Marketing and Consumer Shopping

In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.

Social Media as an Opportunity for Public Health Interventions: The #Metoo Movement as an Exemplar

Background: Social media have been used exponentially and globally, providing a means for billions of users to connect, interact, share opinions and criticise, becoming one of the main channels of communication for users around the world. One of the most popular free social media networks is Twitter, with more than 100 million active users per day worldwide. Purpose: The aim of this study was to analyse a sample of the public conversations generated, using the hashtag #MeToo, around the topic of sexual abuse on Twitter. Methods: Using social media marketing software, the use of the #MeToo hashtag was analysed over a period of 60 days (14 September 2017 to 13 November of 2017). Results: The #MeToo conversation was mainly in English (79.3%), located in the United States (48.2% of cases), but with global repercussions. The volume of mentions of the #MeToo hashtag was far greater (97.7%), compared with other hashtags related to violence over this period of time, using mostly Twitter (96.2%). Conclusions: These results suggest that it is possible to describe different groups using the social media, and analyse their conversations to identify opportunities for successful public health interventions. If the topic is relevant for the general public, it will generate interest and conversations at the global level, supported by a universal and borderless channel such as Twitter.