The Impact of Social Media on Business Marketing and Consumer Shopping

Abstract

In recent years, social media has rapidly become popular around the world. Social media has completely changed the way people communicate and interact in a very short period of time. People use free social media software and websites to keep in touch with friends and make new friends. Now, however, people’s concern about social media is not limited to its social nature, and more attention has been paid to the business value it can provide. As a result, companies are also trying to promote their products and services through social media. The potential of social media as a marketing and business platform should not be underestimated. This article will analyze the positive impact of social media marketing, the factors that may affect consumer decisions when they use social media, and the phenomenon of the leakage of citizen privacy in social media platforms to figure out the advantages and disadvantages of social media consumer shopping. In the future, social media will gradually become an important channel of e-commerce, which requires companies to make good use of social media platforms and utilize with new ways of communication to attract consumers to shop.