Let E be a real reflexive Banach space with its dual $$E^*$$ and f be a proper, convex and lower-semi-continuous function on E. The purpose of this paper is to introduce and study a new class of mappings from E into $$E^*$$ called f-pseudocontractive mappings with the notion of f-fixed points. In the case that E is a real reflexive Banach space and f is a strongly coercive, bounded and uniformly Frechet differentiable Legendre function which is strongly convex on bounded subsets of E, a sequence is constructed which converges strongly to a common f-fixed point of two f-pseudocontractive mappings. As a consequence, we obtain a scheme which converges strongly to a common zero of monotone mappings. Furthermore, this analog is applied to approximate solutions to convex optimization problems. Our results improve and generalize many of the results in the literature.