Researchers, practitioners, and policy makers have been increasingly interested in measuring wellbeing over the last two decades. However, with many measurement tools and frameworks being replicated in contexts distinct from where they were developed, it raises the question as to whether we are measuring the right things. This study draws on data collected through a systematic review of participatory wellbeing frameworks to better understand how wellbeing conceptualisations differ based on country context throughout the world. This analysis is one of the first of its kind, enabling a deeper and more comprehensive insight into cross-cultural understandings of wellbeing. The findings indicate that while there is some degree of universality in how wellbeing is conceptualised in different country contexts, cross-cultural variation is also evident. These findings have important implications for wellbeing measurement throughout the world, indicating that researchers, practitioners, and policymakers should exercise some caution when utilising wellbeing measurement tools and frameworks that were developed in contexts distinct from the population of interest. Furthermore, this study highlights the value of participatory approaches in better understanding these nuanced conceptualisations of wellbeing within different population groups throughout the world. Having greater awareness of cross-cultural differences in wellbeing conceptualisations will help ensure that we are more closely measuring what matters to people.
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