PurposeThe purpose of the current article is to explore the rotational behavior on nanofluid flow over an exponentially stretching surface. Heat and mass flux are formulated upon Cattaneo–Christov theory.Design/methodology/approachEffect of thermophoretic, Brownian motion and thermally convective conditions is further retained. Novel boundary layer approximations are applied to transform the governing equations of continuity, momentum, energy and nanoparticle volume fraction. Convergent series solutions are obtained to manage the rotating flow with the aid of homotopy analysis method (HAM).FindingsDepending on the several dimensionless parameters including the local rotation parameter the Prandtl number Pr, the thermophoresis parameter, the Brownian motion parameter, the Lewis number Le, Biot number Bi, Deborah number in terms of heat flux relaxation parameter and Deborah number in terms of mass flux relaxation parameter with the dimensionless physical quantities are deliberated through graphs. Present results are also likened with the foregoing results in significance.Originality/valueNo such assumptions have been made for the development of analytical solution so far.