Relevance. An important pedagogical task is cultivating a careful attitude towards health among the younger generation. However, higher education students often lack this awareness, highlighting the need to study the theoretical and methodological aspects of fostering a value-based attitude towards health. Purpose. The research aims to identify effective methods for instilling a careful attitude towards health in students. Methodology. The study employed analysis and synthesis, comparison, and methods of induction and deduction. Results. The research highlights the role of health in students' lives and the impact of a healthy lifestyle on their physical and psychological well-being and academic performance. It outlines the main aspects of a healthy lifestyle and their implementation in higher education. The study also examines the decline in students' health, particularly due to the COVID-19 pandemic and online learning, and compares mental health levels between online and classroom students. Effective methods to foster students' value-based attitudes towards health are provided. Conclusions. The study's findings can be utilized by higher education administrators and educators to promote healthy lifestyles among students and by students themselves to better understand the importance of health and make lifestyle changes. Keywords: lifestyle; educational environment; prevention; personal development