The article reveals the essence and analyses the conceptual foundations of academic mobility through the prism of its impact on the quality of educational services in modern universities. The close connection between academic mobility, globalisation processes and the rapid development of educational innovations aimed at integrating national higher education systems into a unified European educational area and the global knowledge society is emphasised. It stresses that academic mobility is one of the most important features of the modern education system and an effective tool for improving the quality of human capital. Based on analysis of academic literature and legal documents, the essence of the terms «mobility» and «academic mobility» is presented and the types and forms of academic mobility are defined. It is noted that one of the indicators of successful development of the global market of educational services is international academic mobility, participation in which contributes not only to improving the quality and competitiveness of the national higher education system in the global market of educational services, but also to improving mutual understanding between peoples and cultures, optimising educational intercultural communication, creating conditions for professional and personal self-realisation, formation of highly qualified specialists capable of acting effectively in a dynamic world. The article describes international academic exchange programmes aimed at supporting research and innovation in the field of education and science.