Electrocatalysis is the key discipline to enable breakthrough advances in electrochemical energy technology and in the conversion of CO2 into renewable fuels and value-added chemicals. However, crucial electrocatalytic reactions are afflicted with sluggish kinetics and low selectivity. The electrolyte plays a vital role for the course of an electrocatalytic reactions and, in this realm, understanding the impact of the local pH is crucial for electrocatalyst development and design. The high interest in this topic in the research community is well-reflected in the recent literature, cf., e.g., Science 2022, 375 (6579). Explanations of pH effects remain controversial, even for the simplest model reactions, i.e., the hydrogen evolution/oxidation reaction and the formic acid oxidation reaction (FAOR), since a complex interplay of multiple interacting factors, centered around the local reaction environment and kinetic effects, must be disentangled. Theory and modeling are indispensable in this context. We will present a hierarchical framework that self-consistently couples the impacts of the microkinetics, mass transport and double layer charging effects (going beyond Frumkin corrections).1,2 In our modelling work, we will assess the role of distinct phenomena and parameters at play in a step-by-step fashion. The developed framework will be demonstrated for the FAOR and other electrocatalytic reactions.