The influence of the support on the reaction network of steam reforming of ethanol at low temperature was investigated over pure and platinized Al2O3, ZrO2 and CeO2. The carriers exhibit catalytic activity, which is approximately 3 orders of magnitude lower than that of the Pt-containing catalysts. Product distribution is significantly different over the carriers: ethanol dehydration to ethylene occurs on the surface of all supports and is enhanced over ZrO2. Alumina favors ethanol etherification to diethyl ether, CeO2 enhances the formation of acetone, whereas ZrO2 exhibits higher ethanol dehydrogenation activity. However, over the catalysts, identical products were detected and the nature of the support only affected selectivity variation with temperature. Platinum supported catalysts catalyze ethanol dehydrogenation and the decomposition/reformation of dehydrogenation and dehydration products, as well as the WGS and CO methanation reactions. The reaction network with respect of the nature of the support was investigated employing transient techniques. Specifically, the interaction of ethanol/H2O mixture, as well as product intermediates (CH3CHO/H2O, CO/H2) with the catalyst surface was probed. Evidence is provided that the main reaction pathway is initiated via ethanol dehydrogenation, through the formation of acetaldehyde, which is decomposed toward methane, hydrogen and CO. Carbon monoxide is consumed via the WGS and methanation reactions. The former reaction is enhanced on Pt/CeO2 and Pt/ZrO2 catalysts, whereas the latter is more favorable over Pt/ZrO2 and Pt/Al2O3 catalysts. Acetaldehyde cracking during ethanol steam reforming contributes significantly to carbon deposition, whereas a minor contribution by CO disproportionation and methane decomposition is also observed.