Problem. Cybersecurity today is one of the main tasks, whose solution is mandatory not only for digital business. Recently, much attention has been paid to cybersecurity in the field of road transport. Already today, modern cars need high-quality and reliable protection of all electronics, communication systems, user personal data and software. Therefore, the issue of training a qualified specialist in automotive cybersecurity is quite relevant. Goal. The goal is to analyze the modern market of educational services both in Ukraine and other European countries in the field of training bachelors in cybersecurity. Methodology. Methods of analysis, synthesis, scaling and mathematical statistics were used to process the research results. Results. Comparative analysis of educational services of domestic and foreign universities showed that we have the greatest discrepancy between the educational services of domestic and foreign universities in the field of teaching programming technologies. Based on the results of the analysis, it was suggested that improving the quality of training specialists in cybersecurity is possible by increasing the volume and quality of educational services in programming technologies. Originality. A comparison was made of the quality of educational services of Ukrainian and European universities, in which the measure of the quality of disciplines taught is the number of credits allocated for the discipline. Practical value. The conducted study revealed a possible reason for the insufficient quality of training bachelors in cybersecurity in domestic universities. Eliminating the identified shortcoming will not only improve the quality of bachelor's training, but will also have a positive impact on the further employment of university graduates in their specialty.