Designing the straw drinking experience is increasingly important in consumer-oriented liquid food innovation. The perceived ’straw drinking ease’ of liquid foods could be assessed by sensory analysis. However, challenges arise in linking instrumental measurements to the subjective quantification of sensory attributes due to the complexity of perceptual behaviors in drinking. Here, we developed a pipe-flow rheometry approach to predict straw drinking ability with minimized reliance on panel tests. We measured the instantaneous flow of liquid samples within straws and compared their flow profiles based on different yielding behaviors. The dynamic flow processes were simplified into steady-state pipe flow, and perceived straw drinking ability was modeled as the shear viscosity of liquid foods at specific flow rates. A power-law relationship was found between viscosity at sample-specific shear rates and straw drinking ability, regardless of whether the liquid foods exhibit yield stress. This approach provides opportunities for directly addressing the straw drinking experience through simple laboratory measurements when developing texture modulation systems for liquid foods.