Abstract
The spurn consumption of vegetables is possibly due to genetic aversion and unpalatable distinction. This results in low vegetable intake that could increase risks of developing non-communicable diseases. Children in particular are having difficulties in eating their daily servings of vegetables. The most common reasons are the texture and taste. This negative appeal of vegetables is rooted in the founding of OrKANIc Locale. OrKANIc Locale is a new food business venture that offers a new and fun way of consuming vegetables. The proposed company name is made to convey the organic idea and ensures that the primary ingredient is emphasized. This combination of words delivers the essence of a ‘local organic business’ and leaves a lasting impression in the minds of potential customers, making them easy to remember. The business organization is selected to be a corporation since it has many benefits, such as anyone can be the owner based on the number of shares held by the stockholders and large managements. Innovation will be fostered through brainstorming sessions, research and development initiatives, and continuous improvement programs. This study aims to determine the viability of OrKANIc Locale as a food corporation through multiple focus such as Management/Legal, Marketing, Technical/Operational, Financial, and Socio-economic aspects, along with the results derived from the customers’ behavior. The study selected feasibility as the appropriate method and approach to identify and gather necessary data from randomly selected one-hundred (100) respondents. As a result, OrKANIc Locale showed a competitive description as the products were able to meet the satisfaction of the purchase. Using this as the primary motivation, the corporation is suggested to maintain quality control, conduct product research, and continue its duty to foster healthy food innovation.
Published Version
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