Food Drinks Research Articles

Analisis pengembangan sektor unggulan Kota Surabaya 2013-2018

Law Number 23 of 2014 concerning Regional Government clause 29 verse 5 explains that "The strategy for accelerating regional development as referred to in clause (4) covers the priority of development and management of natural resources in the sea, acceleration of economic development, socio-cultural development, humans development resource, development of customary law related to sea management, and community participation in development. Economic growth is one indicator of economic success in Indonesia, but in the course of economic growth there are several economic problems. The main economic problems according to Adisasmita (2005: 201) are (i) consumption; (ii) production; (iii) distribution; and (iv) growth. Economic growth of Indonesia depends on the production of goods and services in the real sectors produced. Surabaya is the second largest city after Jakarta in Indonesia, it is important to explore local economic potential and regional economic competitiveness to encourage the acceleration of the regional economy. The potential of local economic may not be competitive with all districts in the East Java Economic Province. Location Quotient analysis can be a basic calculation method for determining the acceleration of economic development in a region. Based on the Location Quotient analysis, it can be seen that the three main potentials of the local economy are the company's service sector (LQ = 3.056); and the sector of providing accommodation and food drink (LQ = 2,818); financial and insurance sector (LQ = 1,937). It can be concluded that the leading sectors and competitive sectors can be used as the basis for accelerating the economic development of Surabaya City.

Analysis of Presupposition in Cosmetics Advertisements

Pragmatic presupposition focuses on the study of the relationship between the speaker and the hearer at the time of communication and the language they used. It can effectively serve advertising language from the linguistic field. In other words, pragmatic presupposition can meet some of the requirements of the advertisements. Nowadays people confront a variety of commercial advertisements, such as food advertisements, drink advertisements, digital product and cosmetic advertisements, etc. In fact, advertising language is the core factor which determines the success or failure of one commercial advertisement. Most domestic and overseas scholars have studied advertising language through cooperative principles，rhetoric and systemic-functional grammar, etc. However, they do not pay enough attention to the pragmatic presupposition manifested in both Chinese and English cosmetic advertisements. Therefore, this paper conducts a comparative study based on previous studies of pragmatic presupposition with new data. The data analyzed in this study are taken from some major fashion magazines in America, United Kingdom and China, such as VOGUE, Cosmopolitan，Trends health，etc. These cosmetic advertisements were advertised in the recent 20 years. Through the analysis, it is found that there is no significant difference between Chinese and English cosmetic advertisements in terms of types of pragmatic presupposition manifested. Both Chinese and English advertisers mainly adopt four types of pragmatic presupposition: existential presupposition, factive presupposition, state presupposition and behavior presupposition, and state presupposition takes up the largest proportion. The present study provides a more comprehensive analysis of pragmatic presupposition and classification of it. In addition, the results of this study also could help advertisers and consumers increase their mutual understanding.

Patterns of food parenting practices regarding junk food and sugary drinks among parent-child dyads

BackgroundChildren’s food preference and intake patterns are affected by parental child feeding practices. The objective was to determine patterns of food parenting practices regarding junk food and sugary drinks (JS) and investigate their associations with demographic characteristics and dietary intake in a large cohort of parents and their children (12–17 years).MethodsDyadic survey data from the cross-sectional, internet-based Family Life, Activity, Sun, Health, and Eating Study, conducted in 2014, were analyzed using latent class analysis to identify patterns of use for six JS parenting practices – negative emotions, restriction, monitoring, availability, modeling, and child involvement – based on parent and child report. Model covariates included self-reported parent and child sex, age (child only), body mass index category (based on height and weight), added sugars intake, and legitimacy of parental authority.ResultsBased on 1657 parent-child dyads, five parenting practice patterns were identified representing different levels of practice use – Complete Influencers (28%; reference class), Indifferent Influencers (21%), Negative Influencers (20%), Minimal Influencers (18%), and Disagreeing Influencers (13%). Compared to older child dyads, younger child dyads were less likely to belong to Indifferent and Minimal Influencers (79 and 63% lower odds, respectively). Greater parent added sugars intake increased the odds of belonging to Indifferent and Negative Influencers (4 and 5% higher for every teaspoon increase, respectively) while greater child added sugars intake decreased the odds of belonging to Minimal Influencers (6% lower for every teaspoon increase). Compared to dyads with high scores, dyads with low child scores for legitimacy of parental authority regarding JS were 18 times as likely to belong to Disagreeing Influencers.ConclusionsThe study findings suggest that parents utilize distinct patterns of feeding practices regarding JS ranging from use of many practices, use of some practices, to low use of any practice, with differential associations with parent and child intakes of added sugars. Counseling or intervening with parents to use a mix of structure practices, such as availability and modeling, to positively influence their child’s and possibly their own intake of sugary snacks and drinks may prove more efficacious than use of coercive control practices, such as negative emotions.

Klug entscheiden – Perspektiven: Was sind die entscheidenden Ansätze (Key Questions) für die Zukunft?

Gastroenterology offers a wide field for future "choosing wisely" recommendations (CWR). They should refer not only to an under- or overuse of diagnostic tools like laboratory or imaging tests but also to an evidence-based application of drug therapies und endoscopic interventions. Drugs like antibiotics or proton pump inhibitors are both often prescribed in the absence of clearly defined underlying diseases and not given when an indication is clear. Similar is true for the ordering of abdominal imaging methods. Computerized tomography of the abdomen too often is preferred over a qualified ultrasound study. Laboratory tests like amylase or lipase should not be ordered for asymptomatic patients since false positive values often end up with further useless and occasionally invasive examinations. Ordering both enzymes in acute pancreatitis will not provide any additional information. Similarly, CEA, ammonia or procalcitonin have either limited or no value in gastroenterology. Upper gastrointestinal endoscopy should not be performed in asymptomatic people without any risk factors. On the other hand, colonoscopy is still underused as a valuable screening tool for detection and secondary prevention of colorectal carcinomas in people over 50 years old.The dramatic rise in people suffering from obesity is paralleled by an enormous increase in severe cases of non-alcoholic fatty liver disease associated with high morbidity and mortality. This calls for CWRs addressing this causal relationship and offering not only patient centered therapeutic solutions but also calling for effective measures to regulate the marketing of highly processed food or sugar enriched soft drinks. Published guidelines in Gastroenterology will continue to be a rich source for delineating new CWRs. Nevertheless, CWRs are also needed in daily practice offering solutions for clinical problems not covered by guidelines. These, however, have to be based both on a broad interdisciplinary consent of experts in the field and on scientific evidence.

On modeling of responses generated by travel 2.0 implementation: fuzzy rule-based systems

PurposeWeb 2.0 applications enable travelers to evaluate several services and assessment attributes. Constructed websites in several languages trigger a new way of data collections resulting in data streams leading to the accumulation of vast amounts of data, called big data. The need for analysis is in high demand. This study aims to construct a model to investigate which single attribute or interrelated ones having an impact on the performances of hotels.Design/methodology/approachThe total number of 1,137 observations collected from the website HolidayCheck.de are used from the hotels in the Bavaria region in 2016. Bavaria is a region where both domestic and foreign travelers mostly prefer to visit. Fuzzy rule-based systems, which is a combination of fuzzy set theory (FST) and fuzzy logic, are used. Although the FST is used to convert linguistically expressed perceptions by travelers into mathematically usable data, fuzzy logic is used to construct a model between service attributes and price-performance (PP) to attain the set of single and interrelated attributes on the assessment of PP.FindingsNo single attribute plays a key role in PP assessment. However, two or more interrelated combinations have different impacts on PP. For example, when “Food—Drink” and “Room” moves together from average to good level, PP reaches the highest level of assessment.Research limitations/implicationsAccessibility to too much data is difficult.Practical implicationsA model can be continuously run so that any changes can be observed during the incoming of data.Social implicationsAs the consumer reviews and ratings are the crucial source of information for other travelers, hoteliers must monitor and respond them on time in order to deal with the complaints.Originality/valueTravelers’ perceptions or evaluations are treated with a FST that measures the impression of human beings. New modeling enables researchers to observe not only any single attribute but also interrelated ones on the PP.

Credibility of Health Care Advertising:An Empirical Understanding of its Multi-dimensional Structure and Scale Validation with Special Reference to Children’s Health Food Drinks

Context: Advertising techniques need to be transformed based on the observations of the perceptions of consumers since they can be the directional force to any advertising aimed at those groups. The study fruitfully provides an empirical understanding about the multiple components of advertising credibility of consumer healthcare products. One of the major tasks undertaken in this research was to develop a scale which is statistically reliable and valid to measure advertising credibility in the current marketing environment of Kerala with special reference to children’s health drinks.

Credibility of Health Care Advertising-An Empirical Understanding of its Multi-Dimensional Structure and Scale Validation with Special Reference to Children’s Health Food Drinks

Advertising techniques need to be transformed based on the observations of the perceptions of consumers since they can be the directional force to any advertising aimed at those groups. The study fruitfully provides an empirical understanding about the multiple components of advertising credibility of consumer healthcare products. One of the major tasks undertaken in this research was to develop a scale which is statistically reliable and valid to measure advertising credibility in the current marketing environment of Kerala with special reference to children’s health drinks.

The impact of food industry reformulation, innovation and consumer preference on dietary intakes in Ireland: a probabilistic intake model

AbstractStrong evidence exists linking poor diet to increased risk of overweight, obesity and non-communicable diseases. Reformulation initiatives, whereby the food industry gradually reduces energy, sodium, sugar, fat and saturated fat content of their products, are identified as important strategies to improve dietary intakes. The analysis aimed to examine the impact of voluntary reformulation, changes to products on the market and changes in consumer preferences on dietary intakes in Ireland from 2005 to 2017. Data on composition and volume sales (kg/ year) of products available on the market in 2005 and 2017 were collected from 15 Food Drink Ireland (FDI) member companies via online templates. These products were assigned to appropriate food and beverage groups identified in four Irish University Nutrition Alliance (IUNA) surveys of preschool children (1–4 years), children (5–12 years), teenagers (13–17 years) and adults (18–90 years). Assignment of FDI products to IUNA foods and beverages was carried out using weighted distributions for a given group of foods. The weightings were taken from the sales volumes of similar products relative to one another in a given category in a given year. Monte Carlo simulations were used to run the IUNA survey consumption data with both sets of weighted composition data from 2005 and 2017. The Creme Global intake model was used to estimate daily energy and nutrient intakes for all four populations during 2005 and 2017. The Wilcoxon-signed rank test was used to test for differences between the two years. Changes in both the products available on the market and market share of these products were observed from 2005 to 2017. The nutrient with the greatest intake reduction between the two years for all ages was sugar. Children and teens were the most affected, where total sugar intakes reduced by 3.2g/d and 2.7g/d, respectively. This reduction was primarily driven by the beverage category. There were modest saturated fat intake reductions observed for teens and adults (0.2g/d and 0.5g/d, respectively). Energy, total fat and sodium intakes for all ages remained relatively stable between the two years. This analysis highlights the impact of not only food industry efforts but also consumer choices on nutrient intakes in Ireland. It is worth noting that the data collected predates the sugar tax on sugar-sweetened beverages in Ireland. Reductions in sugar intakes were not compensated by total fat or energy increases.

Credibility of Health Care Advertising-An Empirical Understanding of its Multi-Dimensional Structure and Scale Validation with Special Reference to Children’s Health Food Drinks

Credibility of Health Care Advertising-An Empirical Understanding of its Multi-Dimensional Structure and Scale Validation with Special Reference to Children’s Health Food Drinks

Analysis of Local Economic Potential and Economic Competitiveness in Surabaya City

Abstract
 Law Number 23 of 2014 concerning Regional Government clause 29 verse 5 explains that "The strategy for accelerating regional development as referred to in clause (4) covers the priority of development and management of natural resources in the sea, acceleration of economic development, socio-cultural development, humans development resource, development of customary law related to sea management, and community participation in development. Economic growth is one indicator of economic success in Indonesia, but in the course of economic growth there are several economic problems. The main economic problems according to Adisasmita (2005: 201) are (i) consumption; (ii) production; (iii) distribution; and (iv) growth. Economic growth of Indonesia depends on the production of goods and services in the real sectors produced. Surabaya is the second largest city after Jakarta in Indonesia, it is important to explore local economic potential and regional economic competitiveness to encourage the acceleration of the regional economy. The potential of local economic may not be competitive with all districts in the East Java Economic Province. Location Quotient and Shift Share analysis can be a basic calculation method for determining the acceleration of economic development in a region. Based on the Location Quotient analysis, it can be seen that the three main potentials of the local economy are the company's service sector (LQ = 3.056); and the sector of providing accommodation and food drink (LQ = 2,818); financial and insurance sector (LQ = 1,937). While the three main sectors that are competitive are large and retail trade (SS = 11,172.2); car and motorcycle repair sector (SS = 8,113,6); and the sector of providing accommodation and food drink and processing industries (SS = 7,616,7). It can be concluded that the leading sectors and competitive sectors can be used as the basis for accelerating the economic development of Surabaya City.

The impact of agribusiness crimes on food prices: evidence from Italy

From the 1990s the Italian agribusiness sector is increasingly threatened by a new and dangerous phenomenon: organized crime in the agribusiness sector. The so-called “Agromafia” imposes its control throughout the whole agricultural supply chain, from production to retail, passing through the processing industry, transports and large-scale distribution. In this paper we examine the relationship between eco-crimes and consumer food and non-alcoholic drinks price index for the 20 Italian regions and 80 Italian provinces in the 1998–2016 period. At regional level, as a proxy for the Agromafia’s activities, we build an ad hoc eco-criminal index for every region using data annually elaborated from Legambiente. At province level, as a proxy for Agromafia’s activities, we use eight specific variables: extortions, counterfeiting, contraband, forest fires, all types of fires, money laundering, suspicious money transfers, and an ad hoc eco-criminal index. The analysis shows that the Agromafia can consistently affect the whole agribusiness sector, causing an increase in food prices, especially in south of the country. The ten most affected provinces by phenomenon register a food consumer price index about 12% higher than the least ten affected provinces. By the contrast, in the center-north of Italy money laundering seems to reduce food consumer prices through the reinvestment of illicit proceeds in firms with strong cost advantages.

PENGELOMPOKAN BIDANG LAJU PERTUMBUHAN EKONOMI INDONESIA MENGGUNAKAN ALGORITMA K-MEANS

Indonesian is one of countries with economic development in the very good category. Economic growth is seen from several supporting fields, Indonesia has a lot of excess natural resources, which can support the economy compared to other countries. But the problem faced is the lack of maximum management of the economy, Indonesia has economic support categorized into 17 fields. Among the fields not in the same development because they are still stuck in one area, it turns out that Indonesia has all the potential to improve all fields. To increase the growth of all fields, the government must have correct, accurate and relevant data to group these fields. In this study using the Decision Tree algorithm to classify fields supporting economic growth automatically. The grouping results into three classes, namely high, medium, low. After the research was conducted the results were that the high category group was Mining and Excavation, Construction, transportation and warehousing, Provosion of accommodation and food Drinking, Information and Communication, Financial Services and Insurance, Real Estate, Educational Services, Health Services and Social Activities, medium groups were Procurement of Electricity and Gas, Company Services and low-income groups are in the fields of Agriculture, Forestry, and Fisheries, Processing Industry, water supply , waste management, Waste and Recycling, large Trade and retail, car and motorcycle repair, Government Administration, Defense and Compulsory Social Security, Other Services.

MAKANAN, OBAT-OBATAN SERTA KOSMETIK ILEGAL DALAM EFEKTIVITAS HUKUM ISLAM DAN UUJPH DI ACEH

Medicine, cosmetics and food safety issues are the issues have not been discussed until today. The presence of Law No. 33 of 2014 concerning Halal Product Guarantee (UUJPH) is expected to be able to enlighten the hopes of Muslims about the status of food products, medicines and cosmetics which are partly circulated freely without the halal label and are safe to consume and quite unsettling. This is the purpose of this writing raised. This paper is part of the results of the 2017 BOPTN research, but similar findings are still found in 2019. The research methodology used is qualitative methodology with observation and interview techniques. Interviews were also conducted with the head of the Aceh MPU, the Aceh MPU LPPOM agency and several other religious and community leaders. Several findings and final conclusions show that UUJPH has not been able to regulate binding rules because this law is still voluntary, against the use of drugs (including herbal medicine), cosmetics, and food and beverage drinks that do not have a halal label and are indicated dangerous categorized as doubtful. according to Islamic law.

Effect of Ulraviolet Light, pH and Temperature on the Thickening Property of Pectin Extracted from Banana, Orange and Lime Peels

Pectin is a polysaccharide used as rheology modifier in products such as food and beverages. This work assessed the effect of UV light, pH and temperature on the thickening property of pectin extracted from banana, orange and lime peels. Pectin was extracted using alcohol precipitation method and was analyzed using FT – IR spectrometer and GCMS. pH and UV light degradation/depolymerization of pectin solutions were carried out using viscometric and statistical methods. Increase in temperature negatively affects the viscosity of the samples. The viscosity of the banana, orange and lime pectin samples decreased on exposure to UV light for both 30 and 60 days. The observed decrease in the kinematic viscosity of the samples might be attributable to depolymerization which might have occurred with the samples on exposure to the UV light. The viscosity of the samples remained the same at the pH of 4, 7 and 10. Analysis of variance (one way) indicated significant difference in the kinematic viscosity measured to determine the effect of ultraviolet light and temperature (p 0.05). Therefore, exposure to sunlight of pectin containing food drinks can cause decline in the quality of the product. Keywords : Pectin, viscosity, temperature, UV light, pH

PROFIL USAHA RUMAH KOPI MONOCAFE DI KELURAHAN WENANG SELATAN KOTA MANADO

This study aims to determine the business profile of Manado Monocafe Coffee House and to find out how much profit from the Monocafe Coffee House business that sells coffee and food drinks. This research was conducted at Monocafe Coffee House in Wenang Selatan Village, Manado City. Data retrieval is done by direct interview with the coffee house owner (one respondent). Data collected is the characteristics of business actors, financial aspects, management aspects, technical and productionaspects, marketing aspects, and profits. Secondary data was obtained from the Monocafe Coffee House business profile, local book store, internet through google searching to obtain journal articles and thesisrelated to the research topic about the business profile of Monocafe Coffee House. Data analysis using descriptive analysis and profit analysis. The results showed that the Monocafe Coffee House business was a small business. Started operating since 2016 by using its own capital. The amount of coffee raw material used in one month (in August 2018) is 6 Kg producing 1,156 drinks and 662 food items. The advantage obtained with the R / C> 1 ratio is 1.40. This means that in August 2018 the Monocafe Coffee House business has benefited so that this business is worthy of continuing.-*eprm*

Study of pH Effect on the Anaerobic-Aerobic Fermentation of Siwalan <i>(Borassus flabellifer L.)</i> Sap to Produce Acetic Acid

Siwalan (Borassus flabellifer L.) is a palm family that is widely planted in the Tuban area of ​​East Java. Siwalan sap has a relatively high sugar content of about 10-15 g / 100 ml. The sap is obtained by tapping the inflorescences. In general, siwalan sap is used for fresh drinks or alcoholic beverages with maximum storage in 3 days. Based on the sugar content in the sap of siwalan, acetic acid products can be made through fermentation of glucose to ethanol, then the ethanol is fermented into acetic acid. Acetic acid is widely used as a preservative of food and health drinks. The purpose of this research is to study the effect of ethanol fermentation aerobic pH on acetic acid product. Anaerobic fermentation uses saccharomyces cereviceae to produce ethanol, and aerobic fermentation uses acetobacter aceti for acetic acid production. In aerobic ethanol fermentation using pH 3; 3.5; 4 and 5. The concentration of ethanol was analyzed using GC ULTRA Scientific Gas Chromatography, DSQ II detector, and MS 220 column. Acetic acid produced from the aerobic fermentation process was analyzed using an alkalimetric method. Anaerobic fermentation uses Saccharomyces cereviceae with 1-day log phase, while aerobic fermentation uses acetobacter aceti with a 5 day log phase. Aerobic fermentation to produce acetic acid was observed in 5 days to obtained maximum acetic acid concentration, the highest acetic acid concetration is about 2.595 g/l and yield of acetic acid is obtained 0.519% (b/v) at pH 5. Low acetic acid concentration due to low intitial sugar content in siwalan sap.

Brand Horlicks in India: an epitome or an epitaph?

PurposeThis paper aims to focus on the insights from the brand journey of Horlicks in India and evolution of the health food drinks (HFD) category.Design/methodology/approachThe paper explores the key reasons for the slowdown in the HFD category and the descent of brand Horlicks in India. It follows the strategic decisions and actions that Horlicks’ parent GlaxoSmithKline Consumer Healthcare took over its journey of close to 100 years. It also highlights the cardinal mistakes that it made in distribution networks, brand extensions, etc. and how these could have possibly eroded the brand equity of Horlicks.FindingsHorlicks as a brand made many strategic errors. It frequently and needlessly fiddled with unrelated categories in contrast to its nutrition agenda. It unnecessarily spent on developing brand extensions in unhealthy categories that customers did not value or relate to. It was strategically blinded by the dominance in two geographies and continued to be under-invested in distribution networks in others. In addition, it took too long to read the writing on the wall in terms of growing consumer consciousness about the presence of sugar and fats in health foods. Even when clear signals were available of the impending slowdown the HFD category faced, despite being the market leader in the HFD segment, it showed limited urgency to foster an innovation to bolster the category.Practical implicationsCompanies need to focus on a sharp business model and not try to be everything for everyone. Companies that gain valuable insight of what its customers value and design their business model to satisfy these requirements have higher chances of surviving through the weft and warp of time.Originality/valueThe paper considers the context of the highly dynamic fast-moving consumer goods (FMCG) industry in India. It is an industry where for some of the categories like HFD, the brand equity of the mother brand may or may not have a rub-off effect on brand extensions, or dominance in a particular geography may not translate to similar dominance in another geography owing to heterogeneity factor. In such a scenario, brands such as Horlicks, which do not have a consistent and coherent strategy, find it difficult to grow their market share or the category. It provides insights into the common pitfalls in brand development strategy and how it can be avoided.

Antidiabetic activity-guided isolation of gallic and protocatechuic acids from Hibiscus sabdariffa calyxes.

We isolated and identified gallic and protocatechuic acids as the antidiabetic principles in Hibiscus sabdariffa using solvent extraction, column chromatographic fractionation, and nuclear magnetic resonance (NMR) spectroscopy. Ethylacetate fraction of the aqueous extract of H. sabdariffa inhibited α-amylase and α-glucosidase with IC50 of 411.73 and 433.93μg/ml, respectively. Furthermore, fractions I and II obtained from column chromatography inhibited α-amylase with IC50 of 27.03 and 20.12μg/ml, and α-glucosidase with IC50 of 24.30 and 22.29μg/ml, respectively. In addition, the principles reduced the serum glucose and lipid peroxide levels of diabetic rats and with an improvement in the rat lipid profiles and antioxidant defenses. Fractions I and II were identified as protocatechuic acid and gallic acid, respectively, using 1 H and 13 C NMR. Protein-ligand docking showed that these compounds form multiple favorable interactions with the active-site residues of the two glycosidases. Overall, protocatechuic and gallic acids emerge as natural antidiabetic agents. PRACTICAL APPLICATIONS: Hibiscus sabdariffa (Zoborodo) is a refreshment drink for ceremonial gatherings in Nigeria. Also, its pharmacological use includes diabetes, hypertension, hyperlipidemia, metabolic syndrome, and hepatoprotection. The consumption of this food drink could improve diabetes, hypertension, dyslipidemia, metabolic syndrome, and liver disease. Furthermore, the inhibition of α-amylase and α-glucosidase could prevent diabetic complications associated with postprandial glucose. Developing the extract of H. sabdariffa calyx as food supplement could be used in managing diabetes and its associated complications such as dyslipidemia, hypertension, and metabolic syndrome.

Trends in Ayurvedic FMCG Market

: The customer preference for over-the-counter drugs, processed food, soft drinks etc has led to reforms of the Fast-moving consumer goods (FMCG) industry. The Fast-moving consumer goods industry is growing at 4% per year, which is more than the global gross domestic product (GDP). FMCG is the fourth major sector of the Indian financial system. With the increasing speed of the Ayurvedic pharmaceutical market, FMCG players like Patanjali, Dabur, Emami etc. are interested in expanding to tap the market by their portfolios. FMCG sector is divided into food and beverages, health care and household along with personal care categories. Ayurvedic FMCG industry is based on the expansion and marketing of products between food drinks, health, domestic and personal care etc. In the current scenario, more than 30,000 proprietary and 1500 classical products are available in the market. The market of Ayurvedic FMCG products is estimated to register a compound annual growth rate (CAGR) of 16% between 2016 and 2021 and will increase from current $ 500 million to $ 1.1 billion by 2021. Although many FMCG products advertise the estimated results, the Ayurvedic FMCG industry is largely irregular. Mushrooming Indian population, mainly the middle class and the rural sectors, gives a chance to manufacturers of proprietary products to refurbish consumers to proprietary products. Consumers to take precautions are derived from caution and doubt, because the shift toward natural products has gathered momentum. In addition, companies of all sizes are racing to keep pace. This manuscript reviews a snapshot of current trends in the Ayurvedic FMCG market and will provide development opportunities and strategies adopted by the multi-billion dollar market. Key words: Ayurvedic, CAGR, FMCG, GDP, Portfolio

WARNING LABEL AND VIDEO EFFICACY ON HIGH SCHOOL STUDENT CONSUMPTION OF SOFT DRINK AND FAST FOOD

Excessive consumption of fast food and soft drink causes various negative impacts on health. This study aims to analyze the knowledge and intention toward fast food and soft drinks consumption on adolescents. The design used in this study was pre-experimental in one of senior high schools in Bogor Regency. Samples of this study 96 students and chosen by convinience. Samples are divided into three groups, which are warning label exposure group, the video exposure group, and the control group. Research results show that warning label and video are able to increase knowledge of fast food and soft drinks. In addition, the exposure of the warning label and video also reduced the intention of the sample in consuming fast food and soft drinks. The results of one way ANOVA test showed that the knowledge and intention of the control group differed significantly with the experimental group both with the exposure of warning labels and video. Further testing results of the Post Hoc Test showed that warning label exposure further enhance knowledge than video exposure and without exposure. Warning labels and video effectively reduce the intention to consume fast food and soft drinks.