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Abstract
Excessive consumption of fast food and soft drink causes various negative impacts on health. This study aims to analyze the knowledge and intention toward fast food and soft drinks consumption on adolescents. The design used in this study was pre-experimental in one of senior high schools in Bogor Regency. Samples of this study 96 students and chosen by convinience. Samples are divided into three groups, which are warning label exposure group, the video exposure group, and the control group. Research results show that warning label and video are able to increase knowledge of fast food and soft drinks. In addition, the exposure of the warning label and video also reduced the intention of the sample in consuming fast food and soft drinks. The results of one way ANOVA test showed that the knowledge and intention of the control group differed significantly with the experimental group both with the exposure of warning labels and video. Further testing results of the Post Hoc Test showed that warning label exposure further enhance knowledge than video exposure and without exposure. Warning labels and video effectively reduce the intention to consume fast food and soft drinks.
Highlights
Along with the times and technology, the food and beverage industry has undergone changes that have an impact on people's consumption behavior
Teenagers' knowledge of the negative impact in consuming fast food and soft drinks has been categorized both during pre-test and post-test and there has been an increase in the number of adolescents who have been given exposure to warning labels and videos compared to adolescents who were not given intervention
Teenagers' intention to consume fast food and soft drinks was generally categorized as being in the pre-test and post-test period, but there was an increase in the number of adolescents in the low category after being given the warning label and video presentation
Summary
Along with the times and technology, the food and beverage industry has undergone changes that have an impact on people's consumption behavior. The most felt shift in food consumption that was initially traditional to modern food, including fast food and soft drinks. Fast food is an oily and sodium-rich food, which can cause obesity, increase cholesterol, lead to diabetes, stroke and heart attacks (Chen & Huang, 2013). Safriani (2014) explains that soft drinks are beverages that do not contain alcohol and in form of powder or liquid containing food ingredients and other additives. Additional materials used are from natural or synthetic ingredients which are packaged instantly. The increase in the consumption of fast food in Indonesia can be seen from the number of fast food restaurants
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