With the frequent occurrence of natural disasters, the problem of dam failure with low probability and high risk has gradually attracted people's attention. This paper uses flume model tests to systematically analyze the overtopping failure mechanisms of concrete face rockfill dam (CFRD) and identify its failure modes. The tests reveal that the longitudinal erosion of the CFRD breach progress through stages of soil erosion, panel failures, and water flow stabilization. Meanwhile, the cross-section breach process involves the evolution of breach size in rockfill materials, including traceable erosion, lateral broadening, and breach morphology stabilization. The fracture characteristics of the water-blocking panel are primarily evident in the flow-time curve. By analyzing the breach morphology evolution processes in longitudinal and cross sections, the flow-time curve can be subdivided into stages of burst flow formation, breach expansion with flow increase, rapid increase of breach flow discharge due to panel failures, and stabilization of breach flow and size. The primary damage process of the CFRD occurs in a cyclical stage of breach expansion, flow increase, panel failure, and rapid discharge. The rigid face plate and granular body structure contribute to partial dam failure, showing a tendency for gradual expansion of the breach. The longitudinal section illustrates dam failure resulting from panel fracture and rockfill erosion interaction, while downstream slopes exhibit failure due to lateral intrusion of rockfill and cyclic instability. These research results can serve as a reference for constructing a concrete CFRD failure prediction model and conducting disaster risk assessments.