Solder joint fatigue failure is a serious reliability concern in area array technologies, such as flip chip and ball grid array packages of integrated-circuit chips. The selection of different substrate materials could affect solder joint thermal fatigue lifetime significantly. The reliability of solder joint in flip chip assembly for both rigid and compliant substrates was evaluated by accelerated temperature cycling test. Experimental results strongly showed that the thermal fatigue lifetime of solder joints in flip chip on flex assembly was much improved over that in flip chip on rigid substrate assembly. Debonding area of solder joints in flip chip on rigid board and flip chip on flex assemblies were investigated, and it was found that flex substrate could slow down solder joint crack propagation rate. The mechanism of substrate flexibility on improving solder joint thermal fatigue was investigated by thermal mechanical analysis (TMA) technique. TMA results showed that flex substrate buckles or bends during temperature cycling and this phenomenon was discussed from the point of view of mechanics of the flip chip assembly during temperature cycling process. It was indicated that the thermal strain and stress in solder joints could be reduced by flex buckling or bending and flex substrates could dissipate energy that otherwise would be absorbed by solder joints. It was concluded that substrate flexibility has a great effect on solder joint reliability and the reliability improvement was attributed to flex buckling or bending during temperature cycling.