Tenom town is synonymous with coffee products for which it became one of Sabah's most popular agritourism destinations. However, the specialty of the Tenom coffee product that has attracted a lot of visitors is unknown. Therefore, research on the production characteristics and variation of these products based on coffee agritourism is relevant and worth investigating, in order to understand the specialties of the products and the types of products they offer. Specifically, this study aimed to identify the production characteristics and variation of coffee agritourism products in the Tenom district of Sabah. This study applied qualitative methods by interviewing factory supervisor in the Fatt Choi coffee industry. The theory of the definition of agritourism is applied to determine the definition of agritourism of Tenom coffee based on the attractions offered. The findings show that coffee production is based on the warm climate in the Tenom area. The Robusta and Arabica coffee varieties are coffee that suits the region. The coffee industry also produces a variety of coffee flavors. In addition to producing beverage products, Tenom coffee agro-tourism has created other attractions such as cafes, coffee farms, cabins, and cottages. In conclusion, Tenom coffee agritourism has the potential to grow to promote it as a competitive agritourism destination that can increase income while also benefiting the local community.