Abstract
The article considers descriptive texts of coffee brands as a multimodal ensemble composed of verbal, visual, and sensory modes. A visual modus is the shape of the beans and the color of the coffee roast. The sensory mode represents the perception of taste, aroma, and texture of the coffee. Verbal modus is the direct verbalization of the abovementioned visual and sensory characteristics of the coffee. Coffee descriptors are verbalization of coffee flavors, aromas, textures, and other characteristics of coffee as a product. Coffee descriptors are divided into seven groups.
Highlights
Descriptive texts is an assertive type of the text by functional and semantic purpose, which aims to characterize the natural phenomena, architectural structures, objects, actions, persons with a detailed list of their features, properties, characteristics [1]
Descriptive texts have been substantiated in the theory of functional and semantic types of speech, which is based on the logical basis of explication of the structures of the superphasal level [3]
The descriptive text of a brand is an example of a multimodal ensemble that combines verbal, visual, and sensory modes
Summary
Descriptive texts is an assertive type of the text by functional and semantic purpose, which aims to characterize the natural phenomena, architectural structures, objects, actions, persons with a detailed list of their features, properties, characteristics [1]. The object of our research is the descriptive texts of coffee brands. In our study, we refer to the descriptive text (description) as a description of a brand (product, company) to provide a consumer with information about its characteristics.
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