Flagship Product Research Articles

Kajian Yuridis Kekalahan Pemerintah Republik Indonesia Atas Gugatan Uni Eropa Terhadap Penghentian Ekspor Bijih Nikel Pada Sidang WTO

The World Trade Organization (WTO) was formed in 1995. The WTO is an intergovernmental organization with the aim of promoting increasingly open trade between nations by reducing or eliminating tariff and non-tariff barriers. Indonesia is one of the members of the WTO. One of Indonesia's flagship products is Nickel. Currently, nickel is in demand as one of the components in the production of lithium-ion batteries. Indonesia is one of the world's largest producers of nickel. Through the mandate of the Mineral and Coal Law No. 4 of 2009 and its implementing regulations, the Indonesian government has imposed a halt on the export of nickel ore. The European Union, as the recipient of these exports, has raised objections and filed a complaint with the WTO. Indonesia faced defeat in the ruling of the case. Consequently, Indonesia has filed an appeal against the loss. Therefore, what are the provisions of International Trade Law regarding the unilateral cessation of Nickel Ore exports by the Indonesian government to the European Union, and how should the Indonesian government address the complaint regarding the restriction on nickel ore exports to the European Union.

Σ-X Series: AC Servo Drive for Achievement of Digital Solution

In recent years, AC servo drives have been required not only to play the role of high-speed and high-precision positioning devices but also as information devices that acquire various data through sensor networks. Our current flagship product: the Σ-X series, is a component that maximizes the performance of our customers' equipment and provides data acquisition functions to realize digital solutions such as preventive maintenance and failure prediction.

Handmade batik with tuberose motifs as creative home industry idea

Batik tulis is a rich cultural heritage of Indonesia, encompassing traditional values and artistic expressions. However, in some regions, there has been a decline in interest and skills in batik tulis making, along with the threat of plagiarism of local batik motifs. Therefore, efforts are needed to develop creative innovations in batik tulis production and ensure the sustainability of local batik traditions. Desa Doplang faces challenges in enhancing the skills of its residents in creating batik tulis with the motif of Polyanthes Tuberosa L., preserving the authenticity and originality of batik motifs, and improving economic well-being through increased production and sales of batik tulis. The Community Engagement Program (PKM) is designed to address these challenges through intensive mentoring, quality control, and efforts to prevent plagiarism. Through technical and creative training, the residents of Desa Doplang have acquired the skills required to produce batik tulis with the motif of Polyanthes Tuberosa L. Mentoring is provided at every stage of production, including the application of wax, dyeing, and the final boiling process. Feedback and constructive advice are given to improve the quality and authenticity of the batik tulis produced. Quality control measures are implemented to ensure that each batik tulis product meets the established quality standards. Additionally, through socialization and education, awareness regarding the importance of authenticity and originality of batik motifs is heightened. The program utilizes a community development, empowerment, and engagement approach. As a result, the program has successfully enhanced the skills of the residents of Desa Doplang in batik tulis production, increased cultural appreciation, and improved economic well-being through enhanced production and sales of batik tulis. The quality of the batik tulis produced has shown continuous improvement alongside the enhancement of skills. Moreover, the program has successfully preserved the local tradition of batik making and strengthened the position of batik tulis with the motif of Polyanthes Tuberosa L. as the flagship product of Desa Doplang. Another positive impact is the increase in the residents' income through the sale of batik tulis at better prices.

The Charm of Processed Character Tempe and Business Diversification of Tempe Sanan Malang

In Kampung Sanan Malang, designated as a tourist destination for small householdbased industries, tempeh chips are its flagship product. The 636 tempeh artisans are from Sanan Malang Tempeh and Tempeh Chips Production Center Association. Members of this community have processed tempeh into 50 types of preparations like various flavors of tempeh chips, tempeh satay, mendol sticks, tempeh brownies cakes, dry tempeh, processed soybean stew to produce nata de soya, muffins, tempeh mud cakes, and bloeder cakes. The last innovation made in 2021 was named Character Tempeh. This new product is manufactured by utilizing a plastic mold. The problem is that no member of this community has been able to make their own desired shape of the character model, nor have they been able to make a more effective print. The solutions offered include making character models using plasticine and training in printing these models using food-grade RTV. At the end of this activity, artisans can produce processed character tempeh with unique and good quality so that it becomes a typical product of Sanan Malang.
 Keywords: character tempe, diversification, Sanan Malang

Penerapan Laporan Keuangan Berdasarkan SAK EMKM Bagi Usaha Mikro Kecil Menengah di Kecamatan Gebang

Each region typically boasts its distinctive flagship products within the realm of SMEs, and this holds true for the Gebang sub-district of Langkat Regency, where roadside businesses thrive with their specialty products like "Cassava Chips" and "Dodol," a traditional Indonesian confection. According to Law No. 20 of 2008 on Micro, Small, and Medium Enterprises (MSMEs), a micro-enterprise is defined as a productive enterprise owned by an individual or a sole proprietorship entity that meets the micro-enterprise criteria as outlined in this Law. Thus, the formulation of comprehensive financial reports aids in planning future endeavors, thereby facilitating the creation of business plans that anticipate potential eventualities and strategically chart the path forward. Incorporating a comprehensive financial statement based on MSME Financial Accounting Standards (SAK EMKM) encompasses a balance sheet, income statement, and notes to the financial statements. The balance sheet should encompass at least cash and cash equivalents, receivables, inventory, fixed assets, trade payables, bank loans, and equity. The income statement portrays the relationship between an entity's income and expenses. This research employs a qualitative descriptive method, with data collection techniques comprising observation, interviews, and documentation. The data analysis is based on a month-long research period, and the findings are examined using descriptive analysis methods. The questionnaire, distributed to 17 respondents with 20 statements each, underwent statistical analysis, revealing the perception of MSME managers regarding the presentation of financial reports in accordance with MSME Financial Accounting Standards to be of a "Not Good/Low" rating. Contributing factors to this perception include the limited accounting understanding of MSME operators, their inadequate accounting knowledge preventing activities such as ledger and journal recording and financial statement preparation. Additionally, MSME operators lack a comprehensive understanding of the significance of financial reports in business operations and remain unfamiliar with MSME Financial Accounting Standards.

The Business Diplomacy of Mayora Indah Ltd. on The Kopiko Brand Through Export to the Philippines and Promotions on Korean Dramas

Diplomacy in business is needed to make market expansion activities more effective. This step by MNCs is then referred to as business diplomacy and also benefits the state because it can simultaneously become a means of diplomacy and achieve state interests. Mayora Indah Ltd. is a giant MNC from Indonesia that can dominate the global market. The success of Mayora Indah Ltd. in filling the global market can be seen in the popularity of Kopiko as their flagship product. This article aims to determine the strategies of business diplomacy taken by Mayora Indah Ltd to achieve the company's interests successfully. This article will then review the concepts related to business diplomacy proposed by Alammar & Pauleen (2016) as a foundation for analyzing the case study. This research finds that in the core knowledge competencies, Mayora Indah Ltd. applies internal knowledge through exposure to Kdrama producers related to Kopiko, with the aim that they can understand the product that will later be aired. Meanwhile, on multi-perspective consideration, Mayora Indah Ltd. invests in manufacturing in the Philippines and buys coconut commodities for environmental scanning.

Unsustainable competitive advantage: a case of Exalta

Learning outcomes The case deals with the issue of gaining a sustainable competitive advantage (SCA) in the solar energy market. After completing the case, the student will be able to– develop and apply conventional models of competitive advantage and core competency;– comprehend each step of the business process from a core competency viewpoint;– consider the value of sustainability solutions from a strategic standpoint; and– offer practical templates for creating and implementing a strategy. Case overview/synopsis This case depicts the challenges faced by Exalta in gaining a SCA because of the imitation of its products by competitors. Exalta, formed in 2008, was among the well-known innovative companies in the solar energy industry in India. In the first 12 years, the company focused primarily on unmet customer demand and developed innovative solar products to address those demands. Overall, over 300 products were launched in the initial years to address the new emerging customer demands. Solar AC, bikes and ventilators were among the popular ones. However, all of its product technology was copied by competitors. In 2021, troubled Exalta was incubated at IIT-Kanpur primarily for a single product, “Magic Inverter,” with substantial funding and IP protection. Despite attempts, Exalta could not capture a recognized market share. In this case, the company’s founder and CEO, Ashutosh Verma, is contemplating two options to gain an SCA: hold the existing and new products or fold the old ones and continue with one or two flagship products, i.e. Magic Inverter and Solar AC. Complexity academic level Graduate, postgraduate level and executive-level courses. Supplementary materials Teaching notes are available for educators only. Please contact your library to gain login details or email support@emeraldinsight.com to request teaching notes. Subject code CSS 11: Strategy. Peer review The peer review history for this article is available at: https://publons.com/publon/10.1108/EEMCS-12-2022-0526/

Perencanaan Sistem Order Dalam Pelayanan Melalui Aplikasi Delivery Order Di Roti’O

Roti'O is known as a franchise company with its flagship product, the coffee bun. Roti'O's first outlet was established on May 23, 2012 at Kota Station, West Jakarta. Roti'O is a brand under PT. Sebastian Citra Indonesia. This study aims to determine the planning of the order system in service through the delivery order application at Roti'o. The method used is descriptive. Descriptive is a research method that describes the characteristics of the population or phenomenon studied. Therefore, the main focus of this research method is to explain the research object. So that is in accordance with what events or phenomena are happening. In general, the results of this study Roti'O still do not have a Roti'O delivery application that can make it easier for consumers. Currently, the development is so rapid, many social media are used to facilitate quick access to social media. We hope that this online order delivery will make it easier for customers to shop and save time busy with every other work in daily life

Implementasi Strategi Bauran Pemasaran Pertenakan Lebah Di UMKM Madu Lebah Klanceng Di Desa Talang Kabupaten Nganjuk

the marketing mix of beekeeping products applied to the Lanceng Honey Bee UMKM in Talang Village is still not effective so that sales are still not optimal. At the time of writing this was more focused on honey products which are the flagship product of the Lanceng Honey Bee MSME in Talang Village. This study used a qualitative method where the author made direct observations at the research location, namely beekeeping at the Klanceng Honey Bee UMKM in Talang Village. To obtain primary data, the authors visited beekeeping locations several times directly to obtain the secondary data, the authors conducted a literature search. The results of observations at the Klanceng Honey Bee UMKM in Talang Village show that the marketing channel applied is a simple marketing channel or a marketing channel at the lower level which only consists of Lawang Honey Picking Agrotourism as producers and consumers as customers of the product

Consumer Knowledge and Perception in Purchasing Decisions for East Belitung Teran Honey

As a region that produces a significant amount of Heterotrigona Itama honey, the Local Government of East Belitung Regency encourages this honey to become one of the region’s flagship products. In line with this goal, this study was conducted to understand and analyze consumer knowledge and perception regarding purchasing decisions for East Belitung Teran Honey. The findings aim to enable the local government to effectively implement appropriate marketing policies and promote East Belitung Teran Honey. The research methodology involved distributing questionnaires through face-to-face interviews and via Google Forms. The study’s respondents comprised 100 consumers of Forest Honey and East Belitung Teran Honey. The results of this study indicate that consumer knowledge does not significantly influence the purchasing decision for East Belitung Teran Honey. However, it revealed that consumer perception positively and significantly impacts the purchasing decision for East Belitung Teran Honey.

Peningkatan Profitabilitas Melalui Perencanaan Kombinasi Produk Dengan Pendekatan De Novo Programming

This study aims to enhance company profitability through product combination planning using the De Novo Programming approach. In a competitive business environment, product combination planning becomes crucial for maximizing profits. By applying De Novo Programming, companies can identify high-profit products based on empirical data. The study evaluates five products produced by the company and highlights the flagship product, X3 (Flange and Spigot Piece), which has proven to yield a significant profit of Rp. 11,062,500,000. Through the allocation of additional budget in the De Novo Programming formulation, the study demonstrates an increase in profit to Rp. 11,858,093,000. This approach aids the company in determining an optimal product combination without the need to produce less popular products, thereby positively impacting overall profitability. By combining empirical analysis and computational approaches, this study provides valuable guidance for companies to make smarter and more profitable planning decisions.

Preview the Products on Display at Display Week 2023

Preview the Products on Display at Display Week 2023

Training on the Utilization of Bada Fruit Innovation to Become a Functional Instant Drink as an Immune System Enhancer in the village of Teluk Majelis

The pedada fruit (Sonneratia caseolaris) tastes sour and has a distinctive pedada aroma, as well as a soft fruit texture, so it can be processed into several food products such as jenang, lunkhead, jam and syrup, but its development into an instant antioxidant and immune system boosting drink has not been processed yet. utilized. The highest content of vitamin C in broiler makes it taste sour and unpleasant to eat directly. To overcome this, an innovative functional instant drink powder with added sugar was created. This PPM aims to process pedada fruit which is often found and wasted in Teluk Majelis Village into effective innovations such as instant drinks, jelly candy, marshmallows and can open jobs. The method in this PPM includes counseling related to the benefits and nutritional content of bacada fruit as well as demonstrations on making pedada instant drinks, jelly candies and pedada marshmallows. The PPM results obtained pedada instant drink products, pedada jelly candies and pedada marshmallows which will be made into superior products in Teluk Majelis Village, Kuala Jambi, Tanjung Jabung Timur. From the results of monitoring and evaluation of PPM activities, it was found that the UMKM of Teluk Majelis Village had produced jelly candy and chest marshmallows and had been introduced through the Birthday Expo of East Tanjung Jabung Regency and had become the flagship product of Teluk Majelis Village which was useful as an immune system booster during the Covid-19 pandemic

The influence of Brand Awareness and Consumer Trust on the Purchase Decision of Maybelline Superstay Matte Ink Products among Instagram Social Media Users

The Covid-19 pandemic has had a significant impact on the cosmetics industry. Since the mandatory use of masks while traveling and the increased time spent indoors, the use of cosmetic products has shifted. The use of masks to comply with health protocols while working has led people to prefer using skincare products only, or focusing primarily on eye makeup and transfer-proof matte lip products. One of Maybelline New York's flagship products is their lip cream, Maybelline Superstay Matte Ink, which has become a favorite among many people. When deciding to purchase this matte lip product, consumers consider factors that make them want to buy it. There are several factors that influence repeat purchase decisions, such as brand awareness and consumer trust in the brand. In the cosmetics industry, there are numerous emerging brands, ranging from well-known brands to unknown ones. This is where brand awareness plays a strong role in influencing consumers' repeat purchase decisions. In this proposal, the author discusses the analysis of brand awareness and consumer trust in the purchasing decisions of Maybelline Superstay Matte Ink products among Instagram social media users, using a quantitative analysis method with statistical tests where Brand Awareness is the X1 variable, Consumer Trust is the X2 variable, and Product Purchase Decision is the Y variable. The research will be conducted among the residents of Jakarta on the Instagram social media platform.

A Study of the Loyal Purchasers of Bus and Shuttle Tickets from Online Travel Agencies (Otas) in Indonesia

An online travel agency (OTA) is an online-based marketplace that allows consumers to research and book travel products and services, including hotels, flights, cars, tours, cruises, activities and more, directly with travel suppliers. Even though the COVID-19 pandemic has shaken the tourism sector, Indonesia as one of the favorite tourist locations in the world has sped up the vaccination process which is a good momentum for the revival of the national tourism sector. Those conditions led to competition between OTAs starting to get intense again and each OTA company must strengthen its business by improving and creating new services to win the market. The Bus and Shuttle are the most common ground public transportation in Indonesia which is one of the flagship products of OTA and has grown over the last 3 years. This study aims to determine the values of online bus and shuttle tickets through OTA perceived by the loyal consumer. The result implies that functional, informational, preference values, and bus or shuttle usage satisfaction are important factors in getting loyal consumers. These loyal consumers will be of high value because apart from having a good impact on the company's economy, they will also ultimately tend to invite the surrounding environment through e-WOM.

Digitizing MSMEs for Optimizing Diarrra Fashion's Marketing Information System

The role of technology in marketing is to support interrelated activities aimed at planning, pricing, and its relation to promoting, and distributing goods and services to groups of buyers. So that the marketing of goods and services can run optimally. Diarrra Fashion is an MSME engaged in convection, its flagship product is fashion that is designed and sewn by hand so that the product is unique and aesthetic. Currently, Diarrra Fashion is marketing its fashion products manually using promotional media through banners, brochures and word of mouth. With this simple information system, Diarrra Fashion is less well known to the general public and sales are not optimal, because the marketing reach is narrower. Based on the existing problems, it is necessary to build a digital-based marketing system in order to increase the marketing reach of the MSME Fashion Patchwork application. This research used an interview and observation approach. The purpose of this research is to build a digital-based fashion marketing information system so that it can process transactions smoothly without any problems, can be trusted for accuracy and minimize errors.

INTERNATIONAL MARKETING INFORMATION TECHNOLOGIES OF CORPORATE BRANDING MOBIL: PLANNING, PRODUCT POLICY, PRICING

Abstract. The marketing activity of «MasloTrade» LLC, which operates in the field of promotion and distribution of lubricants in the markets of Ukraine, was analyzed. It has been established that the innovative high margin Flagship product is not mainstream, due to its high price in simple comparison with a similar product, and therefore it is quite logical that the Premium segment is the largest. It was determined that the possibility of engineering support from the distributor company should be included in the additional terms of supply. These aspects are taken into account in industrial branding. The sales structure of «MasloTrade» LLC according to the FPS approach, the structure of the range of lubricants of the Mobil brand in 2021 according to PVL, CVL and IND lines were evaluated. The average sales price of MasloTrade LLC for 2021 was determined. It is noted that lubricants from the Flagship segment have a significantly higher price compared to other segments. This confirms the earlier data that these are innovative, ecological and high-margin lubricants. Market segmentation was carried out using modern information technologies in two stages: macro- and micro-segmentation. It was established that the following three segments were distinguished by the type of activity, frequency and volume of purchases: agricultural farms and holdings; enterprises of the metallurgical industry; mining and mining processing enterprises. Keywords: information technologies, international marketing, corporate branding, planning, pricing, product policy.

Pembuatan Display Produk Unggulan UMK Di Desa Duwet Kecamatan Tumpang

Duwet Village have potential that cannot be underestimated. Duwet Village has a UMK that can produce several superior products, including corn rice (gerit), cassava crackers and bamboo crafts (besek). They need media that can be used for marketing media. However, the lack of promotion of the mainstay products produced by Duwet Village can affect the sustainability Therefore, we need a promotional media for superior products in Duwet village that can improve the quality of as well as support efforts to increase consumers of the mainstay products in Duwet village. Given the beauty of a promotional media but also a very effective promotional media and can bring many benefits to a business. With this problem, we propose the manufacture of displays of superior products from Duwet village. This display will be used as a special place to place corn rice, cassava crackers and bamboo crafts which are the mainstay of Duwet village. This display is very useful as a medium for promoting flagship products to all visitors who come to Duwet village which incidentally will become one of the local tourist destinations in Malang Regency.

OPTIMIZATION OF MARKET BASKET ANALYSIS USING CENTROID-BASED CLUSTERING ALGORITHM AND FP-GROWTH ALGORITHM

The proliferation of the food and beverage sales business requires the creativity of business owners to offer their flagship products to every consumer, both new and subscribed consumers. A large number of menu choices makes the ordering process long because consumers are confused about which menu will be the best choice. the seller to be able to provide the right recommendations so that orders can take place faster. Shopping cart analysis is an activity that has often been done to find out the items found that are sold simultaneously. The FP-Growth association method is a faster algorithm for generating association rules, but the association process in large dataset sizes tends to add large items so that the accuracy value of association rules decreases. So that in this study, the grouping of datasets was carried out using a clustering model with a centroid-based algorithm, namely k-means, k-medoids, and fuzzy c-means. This research was conducted through dataset collection, dataset preparation, clustering modeling, evaluation of clustering models using DBI and silhouette index, association modeling, and evaluation of association models using lift ratio. The results of this study showed that the clustering model with the best DBI and silhouette index values ​​was at k=3 for k-means, k=2 for k-medoids, and k=7 for fuzzy c-means. The number of association rules is generated from the grouped data set using fuzzy c-means, but the highest average lift ratio is in the association rules generated from the grouping data set using k-means. From the association model using k-means and FP-Growth, 32 unique association rules were found with the 4 most frequently found items, namely cireng chili oil, regal milk coffee, banana cheese, and vietnam drip.

Savannah Informatics: Driving renewed growth in a Kenyan health informatics company

Subject area of the teaching case: The case is particularly well suited to entrepreneurship, marketing, technology, innovation, or strategy courses. Student level: This teaching case is aimed at postgraduate students in management or business programmes. Brief overview of the teaching case: This case follows the Kenyan healthcare tech company Savannah Informatics as they contemplate how the company will continue to grow in a post-pandemic world. Savannah is the market leader in electronic claims validation solutions for the Kenyan healthcare system. Their flagship product, the digital platform Slade 360, allows health insurers, healthcare providers, and patients to share claims information for health services in real time, drastically reducing payment transfer times, incidents of fraud, and account errors. The Covid-19 pandemic and the subsequent lockdown mandates from the Kenyan government have reduced short-term revenues by driving down hospital visits for citizens overall, but they have also created a demand for telemedicine and more online healthcare solutions. CEO John Muthee and his co-founders are left to consider their options for growing Savannah Informatics: expanding into new markets, creating more solutions for their insurance and provider customers in Kenya, or diversifying. Expected learning outcomes: Identify the key challenges facing Savannah Analyse the organisation using the 5Cs model (company, customers, competitors, collaborators and context) and VRIO (value, rarity, imitability, and organisation) analysis Assess the growth opportunities available to Savannah and make recommendations