Flagship Product Research Articles

The asymmetric effect of corporate reputation communication on flagship and non‐flagship product evaluations

AbstractThis research investigates how corporate reputation communications, specifically, those that focus on corporate ability (CA) versus corporate social responsibility (CSR), impact consumer evaluations of flagship products and non‐flagship products. Across five studies utilizing different research methods (survey, eye‐tracking, and experiments), we demonstrate an asymmetric effect of corporate reputation communication on product evaluations, dependent on the product's flagship status in its company's product portfolio (i.e., all products owned and marketed by a company). Specifically, while CSR is more conducive to consumer evaluations of flagship products, CA is more beneficial for evaluations of non‐flagship products. Such effects are more prominent when consumers lack detailed product attribute information. Given the strategic importance of flagship products to a company, this work adds to the emerging body of research on CSR communication by highlighting its advantage in bolstering consumer evaluations of flagship products.

Literasi Inklusi Keuangan Digital Berbasis Ekonomi Syariah bagi Nelayan Ikan Depik (Endemik) Danau Laut Tawar

The Depik Fishermen (Rasbora Tawarensis/Lepsotoma) in Lake Laut Tawar, Central Aceh, mostly still employ traditional systems in the process of selling Depik Fish. Introduction to digital marketing is needed for Depik fishermen to market this endemic fish to the public. The aim of this community service was to increase the income of Depik fishermen in Lake Laut Tawar and to explain various digital marketing strategies suitable for increasing sales of Depik fishermen in Lake Laut Tawar. The community service method used Participatory Action Research (PAR) with interview instruments, observations, seminars, and training to obtain desired results. The results of the community service successfully introduced digital marketing systems to Depik fishermen by creating Instagram accounts, opening shops on Shopee and Online Stores. Additionally, it introduced online Sharia financial platforms besides Banks, such as Investree, Ammana – Online Sharia Loans, Online P2P Lending Loans, BSalam, and others. There were also investment platforms like Amartha.com, specializing in SMEs, Bibit with its flagship product mutual funds, and crowdfunding systems like Tani Fund. However, there were some issues such as decreasing Depik catch results due to the use of floating cages, resorts along the lake, and the presence of Hoe fishermen. As for Depik fish catches, in the first quarter of 2021 it amounted to 12.602 tons, then increased in the second quarter to 18 tons, then decreased in the third quarter to 1.444 tons and significantly decreased again in the sixth quarter to 0.031 tons.

Optimizing Inventory Management of MFD Studio To Reduce The High Lost Sales

This research delves into optimizing inventory management at MFD Studio by implementing demand forecasting to mitigate lost sales. Notably, the company has encountered a significant loss of sales, approximately 31.26% of the revenue generated by their flagship product, Outer, which has consistently held the position of the best-seller from 2021 to 2023, contributing approximately 60% to MFD Studio's overall product line during this period. The research aims to enhance inventory management efficiency by employing demand forecasting techniques. The methodology includes a thorough literature review, analysis of root causes, and conceptual framework development. The findings underscore the substantial impact of demand forecasting on inventory management, leading to a noteworthy reduction in lost sales. The study advocates for adopting a quantitative approach to demand forecasting, explicitly endorsing the ARIMA, Holt, and Winter models. Notably, the ARIMA model stands out with the lowest error, boasting a 0.0059 RMSE value, 0.0025 MAE value, and 0.0363 MAPE value. The forecast generated by the ARIMA model is anticipated to diminish the likelihood of future lost sales to 5.5%, representing a substantial decrease from the initial 31.26%. In conclusion, this research underscores the pivotal role of demand forecasting as a crucial tool for businesses, particularly in similar industries, to enhance inventory management and curtail lost sales. The practical recommendations contribute significantly to inventory management, offering actionable insights for businesses seeking to optimize their inventory processes.

Analisis Pengaruh Kualitas Produk Kosmetik Merek Temulawak

Temulawak is a cosmetic brand in Indonesia. Temulawak cosmetic products must compete so that their flagship products are able to attract consumer buying interest and dominate market share. The aim of this research is to analyze the quality of ginger cosmetic products on the decision to purchase these products. The research was carried out by distributing questionnaires online via Google Form to 100 respondents as a sample. The collected primary data will be tested for validity and readability and then analyzed using multiple linear regression analysis and processed using SPSS version 26 software. The results of the research show that product quality has a positive effect on purchasing decisions. The research results provide implications for ginger cosmetic products to improve product quality. By implementing this strategy, it is hoped that consumer purchasing decisions for ginger cosmetic products can be improved.

PELATIHAN PRODUKSI “MULOHTEUPEH” PADA KELOMPOK USAHA KATERING PENAJOH ACEH DI DESA GLUMPANG BUNGKOK

This Article is carried out in the Gampong Glumpang Bungkok, Glumpang Baro District, Pidie Regency, Aceh. The location was chosen based on its uniqueness, including the special local knowledge, the level of fisheries resource production, and the significant impact of empowerment on the existence of the Peunajoh Aceh women's business group in Gampong Glumpang Bungkok. In order to improve the welfare of the members of the Peunajoh Aceh catering business group, the group should have a flagship product to compete in the culinary market. In reality, the group has not yet determined this flagship product, even though they have unique local knowledge about fish processing based on geographic indications. Therefore, a special treatment is needed in the form of revitalizing knowledge in the production of 'Muloh Teupeh' or boneless milkfish.

Determinants of Import in ASEAN Economic Community

Introduction: Imports are an important component of economic development in developing countries, including in the ASEAN Economic Community. Purpose: The aims of this study to analyze the determinants of import in ASEAN Economic Community. Methodology/Approach: The research method used is panel data analysis from 2010-2019. The research variables include imports as the dependent variable and export variables, exchange rates, population, inflation, GDP and interest rates as independent variables. This study is to analyze the determinants of imports in the economies of ASEAN community countries starting from the results of the Chow test and Hausmen test which compare the static and dynamic fixed effect panel data analysis models. Findings: The results of this study indicate that imports for ASEAN economic community are influenced by the variables of exports, FDI and population. The results of this study also show that imports for ASEAN economic community are a necessity to support their economic development. Originality/Value/Implication: The conclusion and recommendation from this research is that imports are an important component in economic development in ASEAN economic community, so it is necessary to have an integrated policy among ASEAN economic community to build economic cooperation to reduce economic dependence from outside. ASEAN economic community need to improve economic efficiency and international competitiveness to encourage exports of flagship products in international markets.

Determinants of Import in ASEAN Economic Community

Introduction: Imports are an important component of economic development in developing countries, including in the ASEAN Economic Community. Purpose: The aims of this study to analyze the determinants of import in ASEAN Economic Community. Methodology/Approach: The research method used is panel data analysis from 2010-2019. The research variables include imports as the dependent variable and export variables, exchange rates, population, inflation, GDP and interest rates as independent variables. This study is to analyze the determinants of imports in the economies of ASEAN community countries starting from the results of the Chow test and Hausmen test which compare the static and dynamic fixed effect panel data analysis models. Findings: The results of this study indicate that imports for ASEAN economic community are influenced by the variables of exports, FDI and population. The results of this study also show that imports for ASEAN economic community are a necessity to support their economic development. Originality/Value/Implication: The conclusion and recommendation from this research is that imports are an important component in economic development in ASEAN economic community, so it is necessary to have an integrated policy among ASEAN economic community to build economic cooperation to reduce economic dependence from outside. ASEAN economic community need to improve economic efficiency and international competitiveness to encourage exports of flagship products in international markets.

Comparison of Point Accuracy Between Two Widely Used Continuous Glucose Monitoring Systems.

Safe and effective self-management of glucose levels requires immediate access to accurate data. We assessed the point accuracy of the Dexcom G7 Continuous Glucose Monitoring System (Dexcom, Inc., San Diego, CA, USA) and FreeStyle Libre 3 (Abbott Diabetes Care, Alameda, CA, USA) sensors in a head-to-head comparison. Multicenter, single-arm, prospective, nonsignificant risk evaluation enrolled adults (≥ 18 years) with diagnosed type 1 diabetes (T1D) or type 2 diabetes (T2D). Accuracy was assessed by comparing sensor data to laboratory reference values Yellow Springs Instrument [YSI] and capillary blood glucose values. Outcome measures were differences in mean absolute relative difference (MARD), number and percentage of matched glucose pairs within ±20 mg/dL/±20 of reference values within glucose ranges: < 54, 54 to 69, 70 to 180, 181 to 250, > 250 mg/dL, and combined. Data from 55 adults were included in the analysis. Analysis showed significantly lower MARD with the FreeStyle Libre 3 sensor vs the Dexcom G7 sensor (8.9% vs 13.6%, respectively, P < .0001) with a higher percentage of glucose values within ±20 mg/dL/±20 of reference (91.4% vs 78.6%). The MARD values for both continuous glucose monitoring (CGM) sensors were similar during the first 12 hours; however, the FreeStyle Libre 3 MARD was notably lower than the Dexcom G7 MARD during the next 12 hours (10.0% vs 15.1%, respectively, P < .0001) and throughout the study period. The FreeStyle Libre 3 sensor was more accurate than the Dexcom G7 sensor in all metrics evaluated throughout the study period. This is the first head-to-head study to our knowledge that compares the flagship products currently in widespread use of the two largest CGM manufacturers.

Getting the leaves right matters for estimating temperature extremes

Abstract. Atmospheric reanalyses combine observations and models through data assimilation techniques to provide spatio-temporally continuous fields of key surface variables. They can do so for extended historical periods whilst ensuring a coherent representation of the main Earth system cycles. ERA5 and its enhanced land surface component, ERA5-Land, are widely used in Earth system science and form the flagship products of the Copernicus Climate Change Service (C3S) of the European Commission. Such land surface modelling frameworks generally rely on a state variable called leaf area index (LAI), representing the number of leaves in a grid cell at a given time, to quantify the fluxes of carbon, water and energy between the vegetation and the atmosphere. However, the LAI within the modelling framework behind ERA5 and ERA5-Land is prescribed as a climatological seasonal cycle, neglecting any interannual variability and the potential consequences that this uncoupling between vegetation and atmosphere may have on the surface energy balance and the climate. To evaluate the impact of this mismatch in LAI, we analyse the corresponding effect it has on land surface temperature (LST) by comparing what is simulated to satellite observations. We characterise a hysteretic behaviour between LST biases and LAI biases that evolves differently along the year depending on the background climate. We further analyse the repercussions for the reconstructed climate during more extreme conditions in terms of LAI deviations, with a specific focus on the 2003, 2010 and 2018 heat waves in Europe for which LST mismatches are exacerbated. We anticipate that our results will assist users of ERA5 and ERA5-Land data in understanding where and when the larger discrepancies can be expected, but also guide developers towards improving the modelling framework. Finally, this study could provide a blueprint for a wider benchmarking framework for land surface model evaluation that exploits the capacity of LST to integrate the effects of both radiative and non-radiative processes affecting the surface energy.

CHAGEE’s Brand Development and Business Strategies

Milk tea, a popular beverage in numerous regions worldwide, constitutes a dynamic and fast-growing segment of the global beverage industry, with a strong presence in Asia, especially in China. Consuming milk tea has now become a new form of social interaction for young people, and the milk tea industry has evolved from the 1.0 era to the 3.0 era. With a more competitive market environment, most milk tea businesses struggle to survive. However, CHAGEE is one of the few brands that stand out and is growing against trends. CHAGEE is a brand originating from Yunnan, that took the essence of Chinese tea culture, and its goal is to become the oriental Starbucks. With that being said, CHAGEE is expanding aggressively, and it has now opened more than 2300stores worldwide. This paper analyzes how CHAGEE became a ‘Dark Horse’ within the competitive industry through the introduction of the milk tea era evolution, generation Z’s consuming behaviours, CHAGEE’s business strategies such as ‘flagship product’ strategy, and social media marketing, the milk tea industry in the global market and finally a SWOT analysis of CHAGEE.

Feasibility Study of Digital Administration and Digital Marketing of SMEs Products at The Investment Gallery of Manado State Polytechnic

The challenges for SMEs in Indonesia are growing, especially in terms of competing in an increasingly competitive and dynamic market. One of the efforts that SMEs can undertake to enhance their competitiveness is by leveraging digital technology in managing their businesses, from administrative systems to digital marketing activities for SME products. Therefore, this research aims to conduct a feasibility study of digital administration and digital marketing systems for SME products, with the research location being the Investment Gallery of the State Polytechnic of Manado, which serves as a showcase and sales platform for local SMEs' flagship products, managed by the Marketing Laboratory of the Manado State Polytechnic (Polimdo).This research was conducted using a survey method involving respondents from SMEs participating in the Manado State Polytechnic (Polimdo) Investment Gallery. The collected data were analyzed using both quantitative and qualitative descriptive analysis. The observational results indicate that the majority of SMEs participating have knowledge of digital technology, but only a small portion have implemented it in their businesses.In this context, the use of digital administration and digital marketing systems can help SMEs optimize their administrative processes and enhance efficiency in managing their businesses. Additionally, the use of digital technology can assist SMEs in expanding their markets and increasing their sales. However, despite the significant benefits of using digital technology in SMEs, there are still some challenges to overcome, such as the limited technological knowledge of SME owners. Therefore, the implementation of digital administration and digital marketing systems for SMEs requires a suitable approach to ensure optimal benefits.

Elevating the Tradition of Women Making Grilled Chili Paste as a Commercial Product to Increase Supplementary Income

The women's community involved in SMEs (Small and Medium-sized Enterprises) in Benjor Village is a phenomenon of housewives seeking livelihoods not only out of necessity but also due to willingness, ability, and available job opportunities, as well as access to these opportunities. Such a tradition is one of the many economic activities that communities can engage in by harnessing resources that rely on ideas and knowledge as the primary factors in their economic activities. Sambal Bakar (grilled chili sauce) is a flagship product in one of the regions in Malang Regency that utilizes agricultural raw materials to create a creative culinary product, predominantly made by women. However, it has not been managed properly according to the target market with a profit-oriented approach. The objective of this community service activity is to enhance the skills of the community, especially women, in (1) commercial production of Sambal Bakar and branding of the product based on quality standards, including brand naming and product distinctiveness, and (2) utilizing social media. The method employed in this activity includes needs assessment, implementation, and mentoring/recommendations. Data analysis follows the simultaneous 6P stages technique by Winarno &amp; Robfiah, which comprises approach, exploration, deepening, matching, interpretation, and presentation. The results of the activity indicate that the women's community is skilled in producing the distinctive "Pawon Benjor" Sambal Bakar. Furthermore, the branding of the Sambal Bakar product as a business identity that sets it apart from competitors is achieved through brand naming and the creative and innovative distinctiveness of the product, such as using pottery for grilling. Additionally, Instagram social media is utilized in business development.

PERENCANAAN STRATEGIS GUNA PENGEMBANGAN WISATA DAN PRODUK LOKAL DESA BANSARI

This program aims to maximize the economic potential of Bansari Village through strategic planning for tourism and local product development. The first stage involves mapping out the potential, challenges, and introduction of Bansari Village's flagship products, which include sectors such as agriculture, plantations, and tourism. The village is rich in flagship products like Premium Melon and chili that have been exported abroad, as well as having the Embung Bansari tourist attraction. However, there are obstacles in utilizing digital platforms for marketing and the management of the Village-Owned Enterprise (BUMDes) which is not yet well-structured. The second stage focuses on assisting the village to improve BUMDes management capabilities, including the implementation of Business Model Canvas workshops, financial reporting, and the use of information technology. The final stage involves evaluation and interactive discussions to address the problems faced. These activities result in concrete strategies for the management and promotion of tourism and local products, which are expected to enhance the welfare of the Bansari Village community

Bytedance’s global rise: An exemplar of strategic adaptability and digital innovation in a global context

In 2023, ByteDance, a prominent Chinese technology firm, rose to entrepreneurship prominence. It is the world's leading start-up, with a market capitalization of over $353 billion. This case study examines ByteDance’s remarkable journey from humble beginnings to rapid ascent to global fame. The case discusses the strategic importance of its flagship products, TikTok and Toutiao. Many innovative technologies and pivotal offerings have placed ByteDance alongside significant players such as Google and Facebook. The case navigates through the numerous obstacles encountered by ByteDance, encompassing the intense competition in the global technology industry and the imminent uncertainties posed by a constantly evolving future. Our case reflects the company's unwavering commitment, forward-thinking vision, and innovative technologies. The case also analyses how ByteDance has maintained its competitive advantage through cutting-edge technologies and visionary innovations. It illustrates the company's commitment to excellence and innovation as essential to its success. ByteDance's narrative is a remarkable depiction of success despite adversity, demonstrating the company’s exceptional achievements.

Perbaikan Sistem Perawatan Mesin Forming dengan Metode FMECA dan RCM Berdasarkan Analisis OEE Pada PT XYZ

PT XYZ is a manufacturing company operating in the automotive sector. One of this company's flagship products is train brake pads. In production activities there are several machines, including forming machines. Based on secondary data, it is known that this forming machine has the largest contribution to product defects. This research was conducted using the OEE, FMECA, and RCM methodology. The OEE methodology is used to identify the level of effectiveness of forming machines, the FMECA methodology is used to identify critical machines, and the RCM methodology is used to determine machine repair and maintenance intervals and determine the selection of tasks in maintenance activities. The research results show that the OEE value of the forming machine is 83.79%, which is below standard. Based on the FMECA analysis, it is known that there are 2 components that are classified as critical components, namely sheet loading and molding. So, an analysis of maintenance scheduling was carried out on these two components, it was found that the sheet loading component required maintenance every 352,016 minutes and component replacement every 11.58 days with task selection in the form of a directed time. On molding components, maintenance is carried out every 328.60 minutes and component replacement every 11.46 days with the task selection being failure discovery.

Durian Culinary Products Based on Local Food as a Culinary Tourism Attraction in Medan City

As the capital of North Sumatra, Medan City has an image that is quite attached to durian culinary destinations. This can be seen from the many culinary businesses that make durian their flagship product so that it can become an icon of culinary tourism in Medan. This study aims to identify the characteristics of the attractiveness, management, and promotion mix of culinary tourism products in three leading durian outlets in Medan City: Ucok Durian, Pelawi Durian, and Durian Ucok Tanjung. The method used in this study is exploratory qualitative with data collection techniques using in-depth interviews, observations, literature studies and documentation. The advertising promotion mix involves social media, print media, electronic media, and display signs. The sales promotion method is offered through free trials, discounts, and attractive promos during the durian season. Managers carry out The personal selling method whenever they fill in trade shows and festivals. The public relations method is carried out through collaboration with durian agents, being a seminar and media resource person, and becoming a sponsor for an activity.

Pelatihan dan Workshop Promosi Digital Produk Unggulan BUMDES Sebagai Penggerak Ekonomi Masyarakat di Desa Waru Kecamatan Parung Kabupaten Bogor

Badan Usaha Milik Desa (BUMDes) functions as a tool to drive rural economic development by harnessing the potential within the village. One of the main obstacles in BUMDes development is the lack of quality human resources. The goal of this PKM program is to provide training and workshops to the management of BUMDes in Desa Waru, focusing on the digital promotion of BUMDes' flagship products. The method employed in this PKM consists of training and workshops, which involve the delivery of materials and practical applications. The subjects of this activity include 15 members of the BUMDes management in Desa Waru. The outcome of this PKM is that digital promotion of BUMDes' flagship products is a smart step in addressing current economic challenges. By leveraging digital potential, BUMDes can increase product visibility, boost sales, and contribute to the economic development of the village.

Perencanaan Business Intelligence untuk Strategi Pengembangan Produk Unggulan Menggunakan Algoritma Support Vector Machine

The government continues to encourage the government to accelerate Small and Medium Enterprises (SMEs) flagship products to enter the digital market, because the current digitalization of SMEs cannot be ignored, SMEs must be able to change their business to the digital realm. The strategy for developing superior SME products needs to be well planned, because a good and measurable strategy is very important for policy making. Development uses an approach that emphasizes that the driving force of development is commodities that are considered to be superior, both at the domestic, national and international levels. Superior products that have quality and are needed by customers require the right selection process, so we need a method to produce this information. Business Intelligence (BI) is a global term for all processes, techniques, and tools that support business decision making based on information technology. The strategy for developing superior products for SME products uses the criteria of production data, income, and SME respondent data in determining the priority list. A good product assessment based on priority can be done by BI using the classification method with the Support Vector Machine (SVM) algorithm. The research method carried out for planning the development of superior products for MSMEs in Tasikmalaya City is a research development research. To complete the classification of the right superior product development strategy, then Support Vector Machine algorithm can be used with test results using the Confusion Matrix with an average accuracy of 97%.

Penerapan Algoritma Adaptive Response Rate Exponential Smoothing Terhadap Business Intelligence System

PT. XYZ is one of the companies in the field of furniture sales by offering its flagship product, namely spring bed. The company's business continues to grow every year, of course, the company must be able to complete its work quickly and precisely. One of the main problems of the company is that the increase in company sales is still not able to cover the company's expenses and sometimes the company still suffers losses. This happens because companies often make mistakes in purchasing product inventory stock. Not all types of spring beds sell well, so sometimes purchases are made of the type of spring bed that is not selling well, which results in stock accumulation and instability of the company's cash inflow and outflow. In this study, a Business Intelligence System was built, which is a form of information technology implementation to store, collect and analyze data into knowledge so that it can be used as prediction results. The prediction algorithm used in this research is the Adaptive Response Rate Exponential algorithm. The expected goal of this research is to build a Business Intelligence System that can calculate product sales predictions in the following month using the Adaptive Response Rate Exponential Smoothing (ARRES) algorithm. Based on the results of the MAPE test, it can be concluded that the percentage of prediction accuracy from the ARRES algorithm on the sales transaction data of PT. XYZ is 53.33% which is categorized as quite accurate and the percentage of prediction error from the ARRES method is 46.67% which is categorized as reasonable

How do Customer Satisfaction and Trust Affect Customer Loyalty in Using Micro Bank Flagship Products?

This study aims to determine the effect of satisfaction and trust on customer loyalty in using the Bank's micro superior products. The research population is Bank customers in Makassar City who use micro superior products. The final sample obtained was 100 respondents. Data analysis used path analysis using Statistical SPSS 25. The results of data analysis show that the satisfaction variable has a significant effect on trust. The satisfaction variable has no positive and significant effect on loyalty. The trust variable has a positive and significant effect on loyalty. Then the analysis of satisfaction on loyalty through trust is known to have a direct effect, while the indirect effect of satisfaction through trust on loyalty, which means that the value of the indirect effect is greater than the value of the direct effect. So it can be concluded that indirectly satisfaction through trust has a significant effect on loyalty. In order to increase consumer loyalty, banks need to continue to improve the quality of their products and services. In addition, banks can provide education to customers to increase customer understanding of the benefits they get from the bank's flagship micro products and how to use them effectively.