Flagship Product Research Articles

Other Worlds Just Like This One: Enchantment at Meow Wolf’s “The House of Eternal Return”

Santa Fe, New Mexico is one of the most iconic cities in the United States, devoted to its distinctive architectural image. Meow Wolf (MW), a Santa Fe–based art collective that began in 2008, has gained widespread attention for their acid-dipped large-scale immersive installations because their first permanent location opened in their home city in 2016. This article interrogates what ideals the attraction depends on and unwittingly encourages, integrating architectural history, cultural, and ethnic studies, to challenge MW’s self-narration against their flagship product in a close reading of the attraction itself, blending ethnographic description, art reviews, and journalism. This article situates MW within a longer history of New Mexico’s tourist image and considers the relationship between artists and how we imagine or script fantasies about place.

Mascot Design of Zara and Vano as a Marketing Strategy for Zabava Labs

The development of online games is in line with advances in computer and network technology, including Web3 which includes the use of Blockchain, smart contracts and decentralization. One company operating in this field is Zabava Labs, located in Singapore, with their flagship product, Sentinel Haven. Although Zabava Labs is active on social media, especially Instagram, the visual image of their feed does not represent the company effectively, which results in low audience engagement and interest. This research aims to design a character mascot that is attractive to young gamers in Indonesia to improve the image and interaction of Zabava Labs on social media. The designed mascot is expected to be able to build the company brand by providing a lasting impression, facilitating effective communication with the audience, and increasing brand recognition in the market. Through a creative and innovative design approach, this mascot will become a visual element that is not only attractive, but also reflects a strong and memorable brand.

Perancangan Desain Kemasan Produk Kacang Goreng Renyah Panineungan

The Panineungan Crispy Fried Beans brand is the flagship product of the Panineungan company, which is a Small, Micro and Medium Enterprise (MSME) in Sukaraja Regency. These fried peanuts have the advantage of being peanuts that have various additional flavors, but the product is not supported by a packaging design which is considered to lack identity product information, but is only packaged in transparent plastic with a printed sticker label, so it has no appeal to consumers. The aim of designing the packaging for the Panineungan Crispy Fried Beans product is an effort to provide product identity and be able to show the product's image compared to other competitors. The design is carried out by displaying product packaging designs with images for middle and upper middle levels. It is hoped that the production of Panineungan Crispy Fried Beans packaging will be able to strengthen the product's identity as a typical regional souvenir of Sukabumi Regency in order to achieve quality Small Micro and Medium Enterprises (MSME) products.

Identify the Region's Flagship Products: Focused on the Sustainability of Resources and the Environment

The purpose of this research is to identify in Mak Teduh Village, where most of the area consists of peatland with oil palm, rubber, and acacia plantations, the local potential that can be developed into superior products for the village as a means to enhance the community's economy through development focused on the sustainability of resources and the environment. The identification method is applied by the OVOP (One Village One Product) criteria and SWOT analysis. The results of the research indicate several local potentials that can be developed into superior products, namely creative industries in the form of pandan leaf crafts and crafts from recycled plastic, fisheries such as salted fish, and livestock including acacia honey cultivation. In addition, there is also the potential for tourism that can be developed. Based on the OVOP criteria and SWOT analysis, the potential of the village that can be developed as a flagship product is in the cultivation of acacia honey. The availability of land and bee feed in acacia and palm plantations, as well as opportunities in national and international markets, means that acacia honey cultivation also provides a chance for communities to engage in sustainable businesses while enhancing public awareness of forest and environmental conservation. The cultivation of acacia honey also serves as a preventive solution to the cases of forest and peatland fires that frequently occur in Mak Teduh Village.

Pengaruh Store Atmosphere dan Kualitas Produk Terhadap Kepuasan Pelanggan pada Eiger Adventure Flagship Store Merr Surabaya: Studi pada Eiger Adventure Flagship Store Merr Surabaya

This research aims to determine and analyze the influence of store atmosphere on customer satisfaction at the Eiger Adventure Flagship Store Merr Surabaya. The method used is a quantitative research method which has a positivist philosophy, used in research on certain populations or samples, sampling techniques are generally carried out randomly, data collection uses research instruments, quantitative or statistical data analysis aims to test predetermined hypotheses. With the results of this research, there is high customer satisfaction with Eiger Adventure Flagship products at the Merr Surabaya Store for Eiger product users because of the Store Atmosphere and Product Quality which makes consumers feel satisfied with Eiger products. So it is hoped that in the future Eiger will be able to maintain and continue to improve product quality so that consumers do not feel disappointed with Eiger products and also the Eiger store will still be able to maintain and also renew the store atmosphere that has been implemented now because from the results of this research almost all respondents like the atmosphere of the Eiger store. Because with quality products and a pleasant store atmosphere, it will create customer satisfaction with a feeling of satisfaction felt by customers, so customers will become loyal to the Eiger brand.

Analisis Perdagangan di Sulawesi Tenggara

Trade is one of the crucial elements in a country's economy, playing a vital role in supporting regional and national economic growth. Through trade, a region can meet its needs and distribute its production to other areas, both domestically and internationally. Southeast Sulawesi Province, as one of the regions on the island of Sulawesi, has great potential in trade, particularly in the agricultural and industrial sectors. This province has made a significant contribution to the country's foreign exchange reserves through export and import activities. This study aims to analyze the development of trade in Southeast Sulawesi Province, focusing on the export-import performance and the region's main commodities. The method used is descriptive, utilizing secondary data obtained from the Central Statistics Agency (BPS). The results show that in 2024, Southeast Sulawesi experienced a trade surplus, where the value of exports exceeded the value of imports. The largest surplus was recorded in January 2024, amounting to 256.38 million US dollars. Three major commodities contribute significantly to the province's trade, namely cloves with a transaction value of IDR 480.74 billion, cocoa at IDR 248.74 billion, and cashew nuts at IDR 230.75 billion. These three commodities not only serve as flagship products for the local economy but also have a positive impact on the national economy. The findings of this study suggest that with proper management, the trade potential of Southeast Sulawesi can continue to grow, contributing even more to Indonesia's overall economy.

Analisis Produk UMKM Sektor Makanan Kota Mataram Pada Aspek Loyalitas Pelanggan (Studi Pada Produk Tahu Abian Tubuh)

This study aims to assess customer loyalty toward Abian Tubuh tofu, one of Mataram City's flagship products. Using a descriptive research approach, the study seeks to provide insights into customer loyalty, a key aspect of consumer behavior theory. A sample survey method was employed, selecting several tofu markets in Mataram City as research locations. The population includes all customers who purchase tofu at these markets, with purposive sampling used to select respondents based on the research objectives. Given the unknown total population, a sample of 100 respondents was determined. The analysis utilized the Net Promoter Score (NPS) model to measure and understand customer loyalty levels. This study builds upon previous research focusing on the same product, Abian Tubuh tofu, in Mataram. Customer loyalty, a critical aspect of consumer behavior, needs periodic evaluation to ensure continued purchases and customer retention. Findings indicate that customers are highly loyal to Abian Tubuh tofu, based on various product attributes such as taste, price, aroma, texture, and nutritional content. The strong perception of product quality leads customers to recommend it to friends and colleagues. Marketers should maintain and enhance this level of loyalty to ensure business sustainability in the future.

PENDIDIKAN BERKELANJUTAN DALAM PENINGKATAN SDM DI DESA CIBODAS KECAMATAN RUMPIN KABUPATEN BOGOR

People can take education from everywhere, such as formal education conducted in schools. Additionally, there is non-formal education, which can occur outside formal education, such as in courses, training institutions, study groups, and others. Continuous education involves activities that aim to enhance evolving knowledge in one's job or responsibilities, leadership training, and improving managerial skills to manage institutions, finances, facilities, and human resources. This community service activity took place in Cibodas Village, Rumpin District, Bogor Regency/City, with the aim of raising awareness among the community about the importance of continuous education to improve human resource quality. The low level of education (above 75% at the elementary education level) is a social problem in the village. This training include materials about continuous education, entrepreneurship, and digital promotional media as a form of continous education. The training was provided to 50 participants from the Family Welfare Empowerment (PKK) of Cibodas Village, resulting in the creation of village flagship products. Through this training, participants will become catalysts, spreading information to raise awareness in the community and improve continuous education to achieve greater well-being and quality of life.

ANALISIS STRATEGI INFLUENCER MARKETING PADA INSTAGRAM STUDIO DAPUR TAHUN 2024

Business competition has significantly increased over time as various companies introduce innovative flagship products. Consumers are more likely to choose well-known brands when selecting products. Therefore, companies must find effective marketing strategies to ensure that consumers recognize the products or services offered. One factor that can influence a company's or enterprise's recognition is improving brand awareness. To increase brand awareness, one of the most appropriate strategies is using influencers as part of promotions, or influencer marketing. Influencer marketing involves promoting products through influencers to their followers. The purpose of this research is to understand the stages and implementation of influencer marketing at Studio Dapur. The method used in this research is descriptive qualitative, consisting of participatory observation, interviews, documentation, and triangulation. The results of this study conclude that the implementation of the influencer marketing strategy on Studio Dapur's Instagram has yielded positive results, particularly in terms of engagement rate, with an average achievement of 1-5% from the four influencers used. These results indicate strong performance and have a direct impact on increasing brand awareness.

코어뱅킹(Core Banking)산업의 진화와 미래: 뱅크웨어글로벌의 사례를 중심으로

The study examines the Korean core banking industry's growth from Bankware Global to the present and its future problems. To this end, in-depth interviews with insiders and various data are analyzed to view the historical development of core banking, focusing on Bankware Global, a leader in 'cloud-based core banking', and its competition and strategic direction. This study will reveal the strategic importance of shifting core banking to the cloud and its consequences for bank and financial institution managers. Bankware Global was founded as banks and financial firms moved their computing infrastructure to the cloud from the fourth to the fifth generation. Based on a cloud-based core system, Bankware Global's core banking solution can easily assemble and grow financial goods and business operations including banks, cards, and capital. Bankware Global's flagship products support the most technologies compared to competitors, and its customized development method gives it a competitive advantage in quality, price, and time saved by more than 30%. These features should help Bankware Global maintain its lead in the limitless financial software market, which has no borders or large and small scale.

Enhancing economic self-reliance by promoting the development of local traditional herbal medicine as a flagship product

Enhancing economic self-reliance by promoting the development of local traditional herbal medicine as a flagship product

Marketing Strategy Analysis for Polytechnic Innovation Products: A Case Study of Flagship Products in Indonesian Polytechnics

Marketing Strategy Analysis for Polytechnic Innovation Products: A Case Study of Flagship Products in Indonesian Polytechnics

Classification of Crude Palm Oil Quality Using Artificial Neural Networks Based on Chemical Components

Palm oil, known as Crude Palm Oil (CPO), is a flagship product in the palm oil industry, playing a crucial role in the economies of various tropical countries such as Indonesia. This study aims to classify the quality of CPO based on chemical components using the Artificial Neural Networks (ANN) method with a backpropagation algorithm. The research data was obtained from PT. Perkebunan Lembah Bhakti (PLB) 2 from January to October 2023, consisting of 225 entries with five main chemical variables: impurity level, moisture content, free fatty acid (FFA) level, Deterioration of Bleachability Index (DOBI), and carotenoids. The data preprocessing stage involved transforming and normalizing the data using the Z-score method. The ANN model used has a 5-5-2 architecture with ReLU activation functions for the input and hidden layers and a Softmax function for the output layer. Model evaluation was conducted using accuracy metrics, which showed that the ANN model could classify CPO quality with an accuracy of 97.78% on the test data. The research results show that ANN can classify CPO quality with a high level of accuracy. This indicates that this method has great potential for use in the industry to improve CPO quality assessment. The improvement in accuracy and validity of the ANN classification results has significant implications for the industry. With high accuracy, ANN can reduce human errors in quality assessment, speed up the process, and increase the consistency of assessment results. This is crucial because consistent quality assessment can enhance operational efficiency and reduce production costs.

Applying Spectroscopies, Imaging Analyses, and Other Non-Destructive Techniques to Olives and Extra Virgin Olive Oil: A Systematic Review of Current Knowledge and Future Applications

Given its huge economic, nutritional, and social value, extra virgin olive oil (EVOO) is an essential food. This flagship product of the countries bordering the Mediterranean basin is one of the most frauded products worldwide. Although traditional chemical analyses have demonstrated to be reliable tools for olive drupes and EVOO quality assessment, they present several drawbacks; the urgent need for fast and non-destructive techniques thus motivated this review. Given the lack of comprehensive reviews in the literature, our first aim was to summarize the current knowledge regarding applying spectroscopies, imaging analyses, and other non-destructive techniques to olives and EVOO. The second aim was to highlight the most innovative and futuristic applications and outline the future research prospects within this strategic production chain. With respect to olive drupes, the most interesting results were obtained using RGB imaging and NIR spectroscopy, particularly using portable NIR devices and specific digital cameras for in-field or in-mill monitoring. Nevertheless, it is important to highlight that RGB imaging and NIR spectroscopy need to be integrated with flesh hardness measurements, given the higher reliability of this parameter compared to olive skin color. Finally, with respect to EVOO, although several useful applications of visible imagining, UV–Visible, NIR, and Mid-Infrared spectroscopies have been found, the online monitoring of EVOO quality using NIR spectroscopy strikes us as being the most interesting technique for improving the EVOO production chain in the near future.

Pendampingan UMKM: Meningkatkan Daya Saing Dan Inovasi di Era Digital Pada UMKM Bintang Emas di Desa Kasengan, Kecamatan Manding, Kabupaten Sumenep

The SME assistance program entitled "SME Assistance: Enhancing Competitiveness and Innovation in the Digital Era for Bintang Emas SMEs in Kasengan Village, Manding Subdistrict, Sumenep Regency" was implemented from March 1, 2024, to May 31, 2024. This program aims to enhance digital capacity, product innovation, and modern marketing strategies for Bintang Emas SMEs. Through digital marketing training, product innovation workshops, and technical assistance, participants learn to utilize digital technology and e-commerce platforms to enhance the visibility and sales of their products, including the flagship product of cassava chips. The results showed a 25% increase in sales in the first three months, an improvement in product variety and quality, as well as an enhancement in business and financial management skills. This program also successfully fostered a spirit of mutual cooperation and collaboration in the local community and strengthened the relationship between SMEs and the surrounding community. With these achievements, it is hoped that Bintang Emas SMEs will continue to innovate and adapt to market changes, providing sustainable benefits to the local economy and the welfare of the local community.

Analysis of the Institutional Risk of The Halal Supply Chain in The Potato Chips Micro Scale using The SCOR Methods

Abstract The agropolitan city of Batu is ready to boost the number of Micro, Small, and Medium Enterprises (MSMEs) each year through its flagship product, potato chips. Throughout the supply chain, potato chips can change from halal to non-halal due to contamination by non-halal materials, production processes that do not comply with halal criteria (SJPH), and no separation of halal and non-halal products during storage and distribution. This research aims to illustrate institutional risks in the halal supply chain for the potato chip MSME cluster using the SCOR method. SSOP and GMP are added to strengthen the analysis. Key actors in the halal supply chain institution include suppliers, manufacturers, and retailers. The study identifies several risky activities that threaten the halal integrity of potato chip products. Using the SCOR method for risk mapping in the halal supply chain institution resulted in 69 risk events and 70 risk agents. The potential risks in the halal supply chain for potato chips occur mainly at the manufacturer level (70% of the total risk events). They are most prevalent in the production process variable. The majority of risk agents in micro-scale businesses are related to the implementation of PPH, SJPH, SSOP, and food safety.

48‐2: Research on Mechanical Simulation of Flexible AMOLED Module Bottom Frame

With the development of science and technology and consumers' pursuit of high screen ratio, the frame of terminal flagship products has become an important research direction. However, the thinner the bottom frame is, the higher probability of metal wire breakage in bending area. In this paper, we use finite element analysis to simulate the whole bending process of bottom frame, study the influence of bending path, indenter displacement, bending radius and buffer zone on metal wire, summarize the failure mechanism, which provides theoretical basis for fault analysis, stacking structure design and smaller radius design.

Determinants in Used Car Purchase Results

The automotive industry in Indonesia continues to experience rapid growth amidst intense competition among companies to create flagship products. This development is spurred by various factors, including lifestyle changes and the increased social status of the population. This research investigates the factors influencing the decision to purchase used cars in Jakarta, particularly among individuals aged 18-40. The automotive industry in Indonesia is undergoing rapid growth driven by lifestyle developments, increased community mobility, and enhanced social status. The purchase of used cars has become an intriguing phenomenon in the dynamics of the automotive industry, with consumers influenced by economic considerations, diversity in model and brand choices, and individual preferences. The respondents in this study are individuals aged 18-40 who are interested in purchasing used cars in Jakarta. A survey method is employed to collect data, with questionnaires distributed to randomly selected respondents. Data analysis is conducted to identify the key factors influencing the decision to purchase used cars. Purchasing used cars is an interesting phenomenon observed in the dynamics of the automotive industry. Consumers in this purchasing process are influenced by several factors, including economic considerations such as affordable prices and lower depreciation values compared to new cars. Additionally, the diversity of model and brand choices is also an important consideration for consumers when choosing used cars. The findings of this research are expected to provide deeper insights into the preferences and needs of consumers when buying used cars in Jakarta. These findings can serve as a guide for used car manufacturers and the automotive industry as a whole in designing more effective

Crisis communication strategies: A qualitative study about a natural medicine controversy in Colombia

Crisis communication strategies: A qualitative study about a natural medicine controversy in Colombia

Manajemen Pemasaran Ekonomi Kreatif Untuk Meningkatkan Pendapatan Produk UMKM Singkong Jelaku

The concept of creative economy, introduced by John Howkins, highlights the importance of creative ideas in transforming environmental materials into additional economic value, thereby enhancing welfare through job creation. Effective management, especially in SMEs, is crucial in ensuring business success with innovative marketing strategies. This research explores the potential of modified cassava flour (mocaf) as a healthy and economical alternative, emphasizing the need for creative production techniques and marketing management to increase SME revenue. The aim of this study is to understand product management and creative ideas in enhancing economic value by creating job opportunities. The research employs a qualitative descriptive approach and semi-structured interviews to analyze the case study of Punggelan Ribug village, which produces mocaf as its flagship product. Effective product and marketing management strategies, such as ensuring the quality of raw materials and implementing digital marketing, are essential to enhance visibility and sales. Mocaf has the potential as an environmentally friendly and gluten-free alternative to wheat flour, with fermentation process also reducing production costs. With emphasis on creative management and marketing, this research underscores the importance of innovation in increasing SME revenue and reaching a broader market.