Digital import trade is of great practical significance for enhancing the export performance of enterprises and preventing external shocks. This paper empirically examines the impact and mechanism of industrial robot imports on Chinese firms’ export performance based on Chinese microenterprise data from 2004 to 2014. The study shows that the application of imported robots can significantly improve firms’ export performance, and this conclusion still holds after a series of robustness tests. Heterogeneity analysis shows that imported robots have a more significant role in boosting the export performance of state-owned enterprises and enterprises in capital- and technology-intensive industries; at the same time, they have a significant effect on the export performance of enterprises in different modes of trade; and they have a significant role in boosting the export performance of enterprises in eastern China compared with those in central and western regions. Mechanism analysis shows that the enhancement of export performance of enterprises by imported robots is mainly realized by promoting enterprise productivity and human capital efficiency. The policy implication of this paper is that in the era of digital trade, Chinese enterprises should fully utilize the import of digital products to enhance their productivity and promote the high-quality development of foreign trade.