FinTech Adoption Research Articles

A Two-Staged SEM-Artificial Neural Network Approach to Analyze the Impact of FinTech Adoption on the Sustainability Performance of Banking Firms: The Mediating Effect of Green Finance and Innovation

This study aims to examine the effect of FinTech adoption on the sustainability performance of banking institutions in an emerging economy such as Bangladesh. Besides, this study also investigates the mediating role of green finance and green innovation in the relationship between FinTech adoption and sustainability performance. To examine the relationship among the study variables, this study used data from 351 employees of banking institutions operating in Bangladesh during the period January to March 2021 using a convenience sampling method. Furthermore, the study utilized a two-staged structural equation modeling and an artificial neural network (SEM-ANN) approach to analyze the data. The findings show that FinTech adoption significantly influences green finance, green innovation, and sustainability performance. Similarly, the results indicate that green finance and green innovation have a significant positive influence on sustainability performance. Furthermore, the results reveal that green finance and green innovation fully mediate the relationship between FinTech adoption and the sustainability performance of banking institutions. Moreover, the present study contributes to the existing literature on technological innovation, green finance, and sustainability performance greatly as it is the first study to examine both linear and non-linear relationships among these variables using the SEM-ANN approach. As a result, the study highlights the importance of FinTech adoption, green finance, and innovation in the attainment of sustainability performance, as well as the urgent need to incorporate new technologies, green initiatives, and financing into banking strategies to help achieve the country’s sustainable economic development.

An Analysis on Customer Perception towards Fintech Adoption

An Analysis on Customer Perception towards Fintech Adoption

Causal complexity analysis for fintech adoption at the country level

Financial technology (fintech) covers many innovative technology-enabled financial services. This research thus explores the causal relationships for fintech adoption to assist countries in promoting its usage. Following literature, this study uses technology, economic development, entrepreneurship, and innovation of an economy as the antecedents and fintech adoption as the outcome and then applies fuzzy set/Qualitative Comparative Analysis to analyze causal complexity. The data span the years 2020 and 2021 with 30 countries in 2020 and 28 countries in 2021. This study finds that the combination of high values of innovation, technology, entrepreneurship, and economic development leads to high fintech adoption in both 2020 and 2021. Fintech adoption is popular in developed countries. The combination of low values of innovation, technology, and economic development leads to low fintech adoption consistently in 2020 and 2021. The combination of low values of innovation, entrepreneurship, and economic development leads to low fintech adoption in 2021.

Asymmetric and threshold effects of FinTech on poverty in SSA countries

PurposeThe purpose of this paper is to analyze the dynamic asymmetric relationship between financial technology (FinTech) adoption and poverty alleviation on annual data for the Sub-Saharan Africa (SSA) region over the period from 2004 to 2020.Design/methodology/approachThis study adopted the general method of moments (GMM) method on annual data for 127 countries including 45 countries from the SSA region over the period from 2004 to 2020.FindingsThe study’s findings show that improvement in FinTech may initially decrease the rate of extreme poverty, leading to a decrease in total poverty as a percent of the population. While there is an initial decrease in the rate of extreme poverty with improvements of FinTech, once the FinTech index reaches its threshold level of 37.18 points, further improvement in FinTech tends to decrease as penetration increases, giving rise to an decrease in the rate of poverty alleviation.Research limitations/implicationsPolicymakers should design more aggressive and comprehensive policies directed at recouping the maximum gains of FinTech adoption, with a reasonable threshold target.Practical implicationsPolicymakers in the SSA region must be aware of a FinTech threshold level of 37.18 points. To ensure the highest reduction in extreme poverty, policymakers must keep investing in FinTech to reach this threshold level.Social implicationsFinTech improvement leads to poverty alleviation. Policymakers in the SSA region can fully recoup the benefits of FinTech by achieving a pre-set threshold level.Originality/valueThis paper addresses that gap in the literature by studying the impact of FinTech, instead of the traditional financial inclusion measures, on poverty in the 45 countries in the SSA region, exploring the potential dynamic asymmetry of this poverty-FinTech link, and testing the presence and statistical significance of the threshold level of FinTech.

The equilibrium effects of digital technology on banking, production, and employment

This paper examines the impacts of China's digital technology on equilibrium outcomes in its labor, product, and loan markets. We show that digital development is good for employment expansion along with a pay rise, and that rapid e-Commerce growth leads to a fall in the price of products and a rise in the quantity of their transactions. It is unclear how loan interest rates change with Fintech adoption, but we find that banks’ lending business will be expanding due to its strong interaction with the digital economy. These theoretical findings are largely consistent with well-documented observations on China.

ANALISIS PENGARUH FINTECH ADOPTION TERHADAP PROFITABILITAS BANK UMUM KONVENSIONAL DI INDONESIA

Covid-19 pandemic that occurred in Indonesia had a serious impact on all sectors, one of which was the financial and banking sectors. This phenomenon requires the banking sector to overcome it through the application of financial technology. This study aims to determine the effect of Fintech adoption on the financial performance of conventional commercial banks in Indonesia in terms of the Return on Assets ratio during the period 2013 - 2021. This study uses the Error Correction Term analysis method to see the effect of the independent variable on the dependent variable in the long term. short and long term. The independent variables in this study include mobile banking, internet banking, and phone banking and the dependent variable is the ratio of ROA. In addition, this study includes control variables consisting of bank size and total credit as well as a dummy variable, namely the covid-19 pandemic. This study results that mobile banking has a positive and significant effect on ROA in the short and long term, internet banking has a negative effect. and significant to ROA in the short and long term, phone banking has a positive but not significant effect on ROA in the short and long term.

Customer Usage Behavior of FinTech Products in Sultanate of Oman

Purpose: The objective of this research paper is to analyze the constructs behind the FinTech usage behavior and which factors contribute to the new financial technologies and to what extent demographic profiles affect FinTech adoption in Oman and analyze the factors that contribute to new business models of financial institutions from the adoption of convergent technologies in FinTech. Design/methodology/approach: This paper provides a comprehensive literature review focused on scholarly and practitioner experiences with FinTech practices in an Omani institutional environment. A total of 250 questionnaires were collected in Oman. The study was carried out using descriptive statistics and regression analysis. Findings: There is a positive and significant relationship between all the variables – Performance Expectancy, Effort Expectancy, Social Influence, Facilitating Conditions, Hedonic Motivation, Habit, Perceived risk, and Trust have a positive and significant relationship with Behavioural Intention to adopt FinTech. Social Influence posited the strongest influence on the customers in the form of societal pressures to adopt change, followed by Effort Expectancy wherein there is no need for the financial knowledge of the process of the new system towards carrying out banking transactions. Research limitations/implications: It was recommended that the finding of the study should be introduced so that the stakeholders of FinTech products can enrich the consumer intention in adopting FinTech. Social Implications: The study helps in making proper decision-making towards ease of banking transactions. The study also will help the retail managers in to improve the process so that the customer accepts such financial technologies. Originality / Value: This paper is the first study of its kind to report the status of FinTech adoption in Oman. Keywords: FinTech, Technology Acceptance Model, Unified Theory of Acceptance and Use of Technology, Usage of Fintech, Intention to use FinTech.

Conceptual Development of Factors Driving Fintech Adoption by Farmers

The study aims to identify most prominent factors for fintech adoption by farmers and proposes a conceptual framework on the basis of factors identified. The study finds that perceived risk is the most dominating factor that negatively affects the intention to adopt fintech products and services by farmers globally. Perceived risk and security are the major concerns to adopt fintech services. Other dominating factors are perceived usefulness, trust, perceived ease of use, convenience and social influence. Attitude, perceived risk, perceived value and user innovativeness are the significant mediators used in the literature. Demographic factors like age, gender and experience are the major moderators that strongly affected the association between drivers of fintech and intention to use it. The study also offers a new conceptual framework to enhance adoption of fintech products and services by farmers globally.

Benefit–Risk Perceptions of FinTech Adoption for Sustainability from Bank Consumers’ Perspective: The Moderating Role of Fear of COVID-19

Industry 4.0 technologies, designed to optimize efficiencies, are indisputable change agents for sustainability. In the context of financial technology (FinTech), the burgeoning question concerns how to create FinTech natives from the COVID-19-pandemic-induced adoption and realize FinTech’s impact on sustainability? Thus, this study had the following purposes: (1) to examine whether perceived benefits and risks affect FinTech services adoption; (2) to test the role of fear of COVID-19 in FinTech adoption; and (3) to investigate whether FinTech adoption contributes to sustainability. The hypotheses derived from the net valence framework, sustainable information society theory, and protection motivation theory were tested using structural equation modeling (SEM). Our online survey of bank consumers in Malaysia between December 2021 and February 2022 yielded 1279 usable questionnaires, randomly selected to generate 400 respondents. The results revealed that: (1) the perceived benefits significantly influence FinTech adoption, whereas perceived risk does not; (2) fear of COVID-19 moderates the perceived benefits–FinTech adoption relationship and fully mediates the perceived risk–FinTech adoption relationship; and (3) FinTech adoption significantly affects sustainability. This study demonstrates that FinTech adoption models must exploit consumer sentiment (e.g., fear) to optimize FinTech’s benefits and risks, thereby creating FinTech natives to realize its impacts on economic, environmental, and social sustainability.

Fintech adoption: Its determinants and organizational benefits in Indonesia

Financial Technology (Fintech) has become an essential issue in the past few years, especially for the companies that offer the products/services that require payment. This research explores the factors which drive companies to adopt fintech - risk perception, cost perception, organizational readiness, top management support, knowledge of information technology, customer pressure, and competitive pressure - and the benefits of its adoption. This research distributed questionnaires using purposive sampling method to the employees working in the companies adopting Fintech. There were 195 questionnaires analyzed using SEM-PLS. This research indicates that customer pressure, competitive pressure, organizational readiness, top management support, and knowledge of information technology have significant influences on Fintech adoption. However, risk perception and cost perception do not significantly affect Fintech adoption. Fintech adoption has a significant effect on organizational benefits. Companies can use this research to find the opportunities and risks when they adopt fintech in order to improve on innovating and maximize customers and partners’ satisfactions.

Financial literacy and quality of life: a moderated mediation approach of fintech adoption and leisure

PurposeThis study explores the relationship between financial literacy and quality of life (QoL). The study further examines the mediating effect of fintech adoption and the moderating effect of leisure on the relationship between financial literacy and QoL.Design/methodology/approachUsing convenience sampling, 345 respondents participated in a cross-sectional survey. To test the moderated mediation hypotheses, the PROCESS macro was used.FindingsThe results reveal the mediating effect of fintech adoption on the relationship between financial literacy and QoL, highlighting the importance of digital literacy in an increasingly digitalized society. Moreover, leisure moderates the mediating relationship. Individuals with high leisure are more likely to perceive the uncertainties and risks associated with new technology optimistically – an observation supported by existing literature on the relationships among leisure, perceived freedom, and internal locus of control.Practical implicationsFinancial literacy must incorporate digital literacy in order to utilize innovative technology for more efficient financial management. Additionally, having a sense of control over life outcomes can lead to well-being.Originality/valuePrevious research on fintech adoption is mostly related to financial inclusion for the unbanked population in underprivileged rural areas. Here, fintech usage by the general public is the focus. The study also reveals the significance of leisure, as those who have high financial literacy are more likely to adopt fintech when they have more freedom in their lives, which leads to higher QoL.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-10-2021-0633.

SHARĪʿAH-COMPLIANT FINTECH USAGE AMONG MICROENTREPRENEURS IN MALAYSIA: AN EXTENSION OF UTAUT MODEL

Fintech has been beneficial to the financial services industry and has markedly enhanced financial inclusivity. While the fintech has already made its mark, there has been somewhat limited use of sharīʿah-compliant fintech (such as P2P lending, crowdfunding, wealthtech, e-wallets) by Muslim microentrepreneurs (MEs) in Malaysia. Hence, this study examines the factors that affect sharīʿah-compliant fintech usage and its effect on income sustainability via an extended Unified Theory of Acceptance and Use of Technology (UTAUT). One hundred sixty-five (165) questionnaires were distributed to Muslim MEs who are users of sharīʿah-compliant fintech. This study reveals that performance expectancy and facilitating conditions have positive and significant effects on the use of sharīʿah-compliant fintech. The extended relationship of sharīʿah-compliant fintech adoption and income sustainability also presents a significant and positive relationship in which sharīʿah-compliant fintech has the potential to increase and, more importantly, sustain MEs’ income level.

Measurement and structural modelling on factors of Islamic Fintech adoption among millennials in Malaysia

Purpose This study aims to examine the results of structural equation modelling in applying unified theory of acceptance and use of technology in adopting Islamic Fintech among millennials in Malaysia via measurement and structural models. Design/methodology/approach A total of 418 valid responses have been obtained from Malaysians who are using Islamic Fintech. Before the data is analysed into measurement and structural modelling preliminary analysis such as common method bias has been conducted. Findings All the requirements for model fit in this study have been achieved. Four exogenous constructs are performance expectancy, effort expectancy, social influence and facilitating condition. The mediating construct is behavioural intention, whereas the endogenous variable is user adoption. All exogenous constructs show significant p-values except for effort expectancy. Practical implications This study offers important implications, specifically for the digital economy that is currently making its way throughout every aspect of human life, namely, social, religious, financial transaction, entertainment and others. The impact of the digital economy can be traced through the emergence of Fintech. The adoption of Islamic Fintech is one of the least discussed areas academically, therefore, this study is considered necessary to explore the prediction of consumer behaviour in Islamic Fintech adoption as a part of the digital economy in Malaysia. Originality/value This study fills the perceived gap in the existing financial technology literature by assessing Islamic financial technology adoption via measurement and structural modelling.

Mobile money and entrepreneurship in East Africa: the mediating roles of digital savings and access to digital credit

PurposeThis study aims to examine the comparative link between mobile money (MoMo) and entrepreneurship in East Africa. Apart from analysing the data to examine locational, gender and age heterogeneities in the MoMo–entrepreneurship nexus, the authors explore the potential roles of digital savings and access to digital credit in serving as transmission channels in the link between MoMo adoption and entrepreneurship.Design/methodology/approachThis paper uses nationally representative samples from Kenya, Tanzania and Uganda which were extracted from the fifth wave of the InterMedia Financial Inclusion Insights (FII) Program. The authors employ a suite of quasi-experimental microeconometric techniques—standard instrumental variable estimation, Lewbel two-stage least squares (2SLS) and propensity score matching.FindingsOverall, the authors’ preferred endogeneity-corrected result suggests that adopters of MoMo are 24.4 percentage points more likely to engage in entrepreneurship. This result is robust to alternative ways of conceptualising MoMo adoption and different methods used in resolving endogeneity. The association between MoMo and entrepreneurship is stronger in Kenya compared to Uganda and not significant in Tanzania. The significant positive association between MoMo and entrepreneurship is observed among women and rural residents and not for their male and urban-located counterparts. MoMo significantly enhances entrepreneurship among the youth and adults but not the elderly. Digital savings and access to digital credit serve as important channels through which FinTech adoption influences entrepreneurship.Practical implicationsThe entrepreneurship-enhancing effect of MoMo adoption can be extended to discuss the possibility of employing MoMo as a policy tool to contribute to the attainment of Sustainable Development Goal (SGD) 8 which seeks to ensure full and productive employment and decent work for all. Incomes that accrue from entrepreneurial activities can also increase households' purchasing power to decrease poverty (SDG 1), reduce food insecurity (SDG 2) and provide resources needed to purchase clean and modern cooking and lighting fuels (SGD 7).Social implicationsThe growing rate of unemployment and vulnerable employment in Africa has been an issue of concern to policy makers. These problems have been caused by the inability of policy makers to create adequate jobs. The study’s findings show that policies geared towards enhancing the diffusion of MoMo can augment efforts being made by governments to decrease the unemployment rate in Africa through increased entrepreneurship. The employment effect of MoMo can also be realised through the emergence of digital entrepreneurship which has been identified as having the potential to transform African economies to knowledge-based economies for sustainable development.Originality/valueThis study contributes to the MoMo literature by deviating from the focus of existing studies which have emphasised more on the intermediate outcome (performance) and less on the immediate (i.e. entrepreneurship or small business venturing). This helps to highlight the entrepreneurship effect of MoMo which has evolved from a simple peer-to-peer payment system to a complex one that provides savings, credit, insurance and other products.

The Impact of Website Design and Customer Support on Customer Experience and Its Relation to Fintech Adoption Intention in Saudi Arabia

Very little research has been conducted on customer experience (CE) in fintech to date, especially in the Kingdom of Saudi Arabia. The purpose of this paper is to study the impact of website design (WD) and customer support (CS) on CE and its relation to fintech adoption intention (AI) in Saudi Arabia. Data was gathered from 296 individuals by means of a survey. After checking the validity and reliability of the results, structural equation modeling was used to test the hypotheses. The results showed that WD and CS have a significant positive impact on CE. Also, WD and CE positively influence AI in fintech, while CS does not have a direct relation. Furthermore, CE mediates both WD and CS with AI. This paper provides further conceptual understanding of antecedents and consequences of CE in fintech. Practitioners in the fintech sector could benefit from results in achieving long-term goals. There are some limitations in the study that suggest the need for further studies.

Towards an understanding of consumers’ FinTech adoption: the case of Open Banking

PurposeThis study aims to identify key factors driving consumers' adoption of Open Banking. It extends the Unified Theory of Acceptance and Use of Technology (UTAUT) by integrating perceived risk, initial trust and financial literacy into an overarching conceptual model.Design/methodology/approachMeasurement items of the theoretical constructs included in the conceptual model were adapted from related literature and a set of hypotheses was developed. The hypotheses of the conceptual model were subsequently assessed with partial least squares structural equation modeling using a dataset of 456 Australian survey respondents.FindingsThe model has strong explanatory power with an R2 of 69.5%. Performance expectancy, effort expectancy, social influence and perceived risk are direct antecedents of consumers' usage intention of Open Banking. Social influence has a strong mediating effect on usage intention through performance expectancy. The effect of perceived risk is alleviated by effort expectancy and initial trust, while initial trust positively affects the effects of performance expectancy and effort expectancy on consumers' usage intention of Open Banking. Finally, financial literacy lowers initial trust towards Open Banking, possibly inducing consumer skepticism.Practical implicationsThe results suggest that practitioners should focus on performance expectancy as a primary driver of Open Banking adoption, while understanding the role of other drivers, such as social influence and perceived risk in developing marketing strategies. Policy makers are recommended to adopt a governance approach to build initial trust amongst consumers.Originality/valueThis research contributes by providing an integrated and comprehensive model for explaining consumers' FinTech adoptions by extending the existing technology adoption model UTAUT to the Open Banking domain and integrating perceived risk, initial trust and financial literacy, thereby advancing and enriching the conceptual horizon of the extant literature.

Fintech and Financial Health in Vietnam during the COVID-19 Pandemic: In-Depth Descriptive Analysis

The growing popularity of smartphones and the proliferation of technology have accelerated the development of the digital payment industry. Fintech enables customers to access financial services more efficiently and faster than traditional business, especially during the COVID-19 pandemic due to health protocols, including restrictions on physical contact. This study investigates financial literacy, fintech adoption, and the impact of the COVID-19 crisis on the financial health of consumers in Vietnam. The relatively higher level of the unbanked population in Vietnam and the lower level of adult financial literacy compared with the ASEAN region motivated this study. Based on judgment sampling, participants were approached using the mall intercept technique, and those familiar with fintech were selected for the research interview. Thirty participants were interviewed and were given a survey form to be filled online using their mobile phones. Data analysis was conducted using IBM SPSS software version 23. Perceived ease of use, perceived usefulness, trust, brand image, government support, user innovativeness, and attitude are found to be significantly correlated with fintech adoption in Vietnam, while financial literacy was found to be not significantly correlated with fintech adoption. Furthermore, further analysis using multiple linear regression revealed user innovativeness and attitude have a positive impact towards fintech adoption, and in contrast, financial literacy showed significant negative impact on fintech. This inverse relationship could indicate that in Vietnam, fintech may play a role of bringing financial inclusion where people with lower financial literacy are able to use technology for financial transactions, which was previously inaccessible to them. This could also mean that Vietnamese with higher financial literacy do not see fintech as an important tool for their financial transactions, as they may already have strong access to traditional financial facilities. This research contributes to knowledge in the field of Fintech adoption in Vietnam at the time of the COVID-19 outbreak. To foster greater financial inclusivity and access for the Vietnamese consumers, policy makers could promote the development of fintech business infrastructure and regulatory sandboxes to foster fintech startups.

Drivers of the Consumers Adoption of Fintech Services

Aim/Purpose: This study aimed to explore the impact of environmental drivers and trust on consumers’ adoption of Fintech services in the Jordanian context. It had also evaluated the mediating role of trust on the relation between environmental drivers and consumers adoption of Fintech services. Background: The reviewed studies on Fintech adoption demonstrated a lack of focus on the role of external or environmental drivers on consumers’ intentions to use and continue to use of Fintech services. Amongst the analyzed studies, the majority had examined the role of consumers perception of services usefulness and ease of use while few had included some environmental variables within the investigated variables such as social influence and government support. Furthermore, shortage of Fintech adoption related research in the developing countries, especially the Jordanian context was noted. Methodology: The study conceptual model was derived from Social Cognitive Theory (SCT) and Technological Personal Environmental (TPE) framework. This study was a quantitative one that employed survey method to empirically address its research questions and test the proposed hypotheses. Jordanian residents over the age of 18 who are familiar with Fintech were targeted, and convenience sampling was applied to get representative sample. Data was assembled from 323 respondents using an online questionnaire. Partial Least Squares Structure Equation Modeling (PLS-SEM) was applied to analyze the gathered data through SMART-PLS software. Contribution: This article adds to the existing literature on multiple stands, as it adds to literature related to Fintech adoption, as well as the interaction between consumer environment and their level of adoption. It also enriches the limited literature on the influence of COVID-19 to drive consumer usage of innovative services. Moreover, it supplements the scarce literature on Fintech adoption in the Jordanian settings. Findings: The main findings revealed the positive influence of both environmental drivers and trust as predictors of consumer intention to use Fintech services. It had also asserted the positive mediating effect of trust on the relationship amongst environmental drivers and consumer usage intent. Recommendations for Practitioners: By understanding the importance of consumer environment and trust on encouraging consumer to adopt Fintech services, governments, policy makers and practitioners can utilize this knowledge to adopt their offered services. They need to work on enhancing the technological infrastructure, as well as establishing general technological knowledge. They also need to highlight the role of Fintech service in fighting Covid-19, by adhering to the social distancing rules. Moreover, they need to guarantee the security and reliability of the developed services to increase their level of trust in the offered services. Recommendation for Researchers: This research has confirmed the positive influence of consumer environment represented by social influence, government support, technological readiness, and COVID-19 on their adoption of Fintech services. It has also established the mediating influence of consumer trust on the relation between environmental drivers and consumer intent to use Fintech services. This area is unexplored and needs more validation. Impact on Society: By understanding the factors affecting the Jordanian society in adopting Fintech services, this research provides set of recommendation to the Jordanian government and policy makers that can lead for more adoption of the developed Fintech services, which in turn would lead to better services provided to the society as well as increasing the financial inclusion level in the Jordanian society. Future Research: Future research can explore other environmental variables that were not included in the current research. Future research can also investigate the moderating effect of personal attributes such as consumer’s demographics, or more personal attributes such as self-efficacy, inherit innovativeness or risk aversion. It can also examine the moderating effect of financial literacy and/ or technological background.

Role of Government Policies to Fintech Adoption and Financial Inclusion: A Study in Pakistan

Purpose- Pakistan is a lower-middle-income country and financial inclusion rate is comparatively lower than other South Asian countries. In this circumstance, Government of Pakistan has implemented various financial inclusion policies and strategies to enhance the rate of financial inclusion in the country. However, a cursory attention has been paid to Government policies by the previous studies. Therefore, the aim of this study is to provide an insight into the current government policies and strategies for fintech adoption and financial inclusion in Pakistan. Design/ methodology/ approach- This study collected and reviewed previous literature that focused on various fintech adoption and financial inclusion policies and strategies by the Government of Pakistan. Literature has been selected from various secondary sources such as journal articles, conference proceedings, annual reports of SBP (State Bank of Pakistan), Global findex report by World Bank and so on. Findings- The study found that Government of Pakistan has successfully implemented a number of financial inclusion policies and strategies during the last decade. A noteworthy innovation approach (i.e. fintech) was applied as a catalyst in order to extend the scope of financial services in Pakistan. The Government also implemented Financial Literacy Programs specifically for youth to create awareness about financial resource management in the country. Very recently, Government of Pakistan launched banking on equality program to enhance gender equality in financial inclusion. Originality/value- The findings of this study might be useful for the decision makers and practitioners to implement the policies and strategies more effectively and efficiently to enhance the rate of financial inclusion in country.

Using technology acceptance model for acceptance of FinTech in Bangladesh

The main objective of the study is to understand the user's attitude and intentions for the adoption of FinTech services and products in Bangladesh. Under the light of technology acceptance model and theory of planned behaviour, hypotheses were developed. The research model employed perceived accessibility, perceived secure system, and perceived cost efficiency to observe the user acceptance behaviour towards FinTech. The structured equation model was implemented by using Smart PLS to examine the relationships. A total of 435 FinTech users from Bangladesh participated in data collection. The study concludes that the attitude of the local users is highly positive towards the FinTech adoption. Additionally, a perceived secured system and perceived cost efficiency hold a strong influence on the user. Although, perceived awareness as a moderator strengthens the relationship. It is recommended that the government and FinTech operators should spend more time on knowledge and awareness spread among low income and uneducated customers in Bangladesh for increase in the adoption of FinTech.