Using technology acceptance model for acceptance of FinTech in Bangladesh

Abstract

The main objective of the study is to understand the user's attitude and intentions for the adoption of FinTech services and products in Bangladesh. Under the light of technology acceptance model and theory of planned behaviour, hypotheses were developed. The research model employed perceived accessibility, perceived secure system, and perceived cost efficiency to observe the user acceptance behaviour towards FinTech. The structured equation model was implemented by using Smart PLS to examine the relationships. A total of 435 FinTech users from Bangladesh participated in data collection. The study concludes that the attitude of the local users is highly positive towards the FinTech adoption. Additionally, a perceived secured system and perceived cost efficiency hold a strong influence on the user. Although, perceived awareness as a moderator strengthens the relationship. It is recommended that the government and FinTech operators should spend more time on knowledge and awareness spread among low income and uneducated customers in Bangladesh for increase in the adoption of FinTech.