Abstract
FinTech is considered as a need for modern financial methods to compete with traditional financial methods. The combination of innovation, technology and finance develop a unique method that could be a source of economic development in developing countries. Modern technologies are essential to recognize the user attitude, behaviour and intentions towards FinTech. Hence, the key objective of the study is to investigate the user attitude and intentions towards the adoption of FinTech in Bangladesh. Under the light of the Technology Acceptance Model and Theory of Planned Behaviour, the following study used Perceived Trust, Perceived Usefulness, Perceived Compatibility, Perceived Cost Efficiency and Perceived Risk as an independent variable towards attitude and intentions of the users towards FinTech products. The study collected data from 450 FinTech users from Bangladesh and the proposed relationship among variables were measured by Structural Equation Model by using SMART-PLS. The research findings will benefit FinTech operators to create more customized services for local consumers.
Highlights
Financial technology (FinTech) is a unique combination of technology and finance, that drawn under the innovative strategies and provide solutions to facilitate day-to-day emerging financial problem (Berg et al, 2020)
This research determines the acceptance of FinTech in Bangladesh
The attitude of the local users is highly positive towards the FinTech services and products
Summary
Financial technology (FinTech) is a unique combination of technology and finance, that drawn under the innovative strategies and provide solutions to facilitate day-to-day emerging financial problem (Berg et al, 2020). Some FinTech service providers are keener to provide extraordinary user services and products to enhance users technology experiences. Mobile operators and the banking industry have become the key FinTech service and product providers that offer popular items to individuals and corporate businesses (Bömer & Maxin, 2018). While FinTech is still very much in infancy in the Asian market (Eickhoff et al, 2017), numerous studies have been directed, which examine the benefits and costs of FinTech and provide the latest solutions for individual and business sectors (Juengerkes, 2016)
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