Purpose: The beginning work in a new place for an employee means a lot of stress resulting from confrontation with unfamiliar surroundings and people. The process of introducing an employee to work should involve not only the employer, but also the entire team, emphasizing care, willingness to help and support at such an important initial stage. The main aim of the research is to examine whether the adaptation of new employees in a trade enterprise is effective. An attempt has been made to identify the conditions in the process of social and professional adaptation of a new employee through the prism of corporate social responsibility. Design/methodology/approach: The paper is consisted with 2 parts. The first is about a theoretical context of CSR in small trade company level and personnel management issues and the adaptation of a new employe. The second part includes findings on research. The case study was used to develop research problem. The research questions included the issue of stress in the adaptation process and the role of the introducer. The study covered 100% of the study population. Data were analyzed using descriptive and non-parametric statistics methods (e.g. classification trees method to identify the importance of predictors). Findings: The research results indicate that the adaptation of a new employee is an important element of his/her quality of professional life, and for the organization it is an important aspect of implementing the social responsibility strategy. Taking into account the needs of employees, as internal stakeholders of the company, is an expression of the implementation of socially responsible management. The implementation of the CSR strategy can be assessed by the degree of employee satisfaction with the quality of work life, which results from the effectiveness of fulfilling tasks in the adaptation process. Research limitations/implications: Due to the fact that research is limited to the one chosen company results can not be uncritically generalized. This study covers only a narrow part from a wide range of problems in shaping social responsibility in business. It only applies to actions taken towards employees in the adaptation process. Due to this implication, research should be deepened and expanded to include additional aspects both in terms of responsibility towards employees and other stakeholder groups. Practical implications: The research results can be a source of information for managers about factors important in shaping the personnel function of a socially responsible organization, primarily in the field of social and professional adaptation. Social implications: The article contributes to the development of knowledge and dissemination of good practices in the field of corporate social responsibility. Originality/value: The article presents a new approach to managing the personnel function in a business organization through the prism of the principles of social responsibility. Previous research does not directly or comprehensively take into account possible connections between corporate social responsibility and the adaptation process. Keywords: corporate social responsibility, socio-professional adaptation, quality of professional life, trade enterprise. Category of the paper: Research paper.
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